Stop Trying to do it All: Don't Believe These Lies About Marketing That Some Business "Experts" are Pushing
In today's episode, we address a major issue in the business education industry that is causing our clients to waste time and money. While marketing is important, we believe that many marketing pros are teaching people to become marketing minions instead of teaching foundational business concepts. Unfortunately, this often results in a misconception of what marketing entails.
Let’s update our perspective on marketing from a "necessary evil" to a vital component of your business' success that can be tailored to suit your own strengths and needs.
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Should You Believe the Experts?
Social media, email lists, and paid ads are not mandatory for success. In our own personal experience, we’ve worked with millionaires running successful businesses with a social media following of…ZERO!
We encourage you to find what works best for you, your business, and your life, rather than relying on one particular marketing strategy. There are numerous paths to success, and not every business needs the same marketing approach.
Spend Time Serving Instead of Just Marketing
Our personal experience has taught us that staying true to our roots and serving our clients have been the most effective approach. Referrals and building real-world relationships are the foundation of a successful business. Some of you may even find that doing business the way your grandparents did (before the internet) can be highly effective– really!
How to Think Through Your Next Marketing Strategy
Scrutinize every marketing strategy you come across and seriously reflect on whether or not it aligns with your goals. Remember, there is NO one-size-fits-all approach to marketing! Before you jump on a new sparkly marketing strategy, question if the experts urging you to use that strategy are actually living a life that is desirable from your personal standards of how you want your life-work balance to support you.
Get in Touch
Wanna chat about lead generation methods and how to run your business in a way that is aligned with your values? We’d love to help! Reach out to us and book a chat today. If you’re looking to take the next step in growing your business alongside a like-minded community then you should consider joining our Incubator program. It’s a great opportunity for you to improve your sales processes, hone your skills, and scale your business!
Quote This
The marketing pros who are trying to convince you that one particular marketing strategy is A, bigger than another, or B, entirely necessary for you are doing it for their benefit, not yours.
Highlights
Should You Believe the Experts? [0:09:34]
Spend Time Serving Instead of Just Marketing [0:11:44]
How to Think Through Your Next Marketing Strategy [0:14:03]
Today’s Guest:
Abagail & Emylee
The Strategy Hour Podcast
The Strategy Hour Podcast is a twice weekly show hosted by Abagail Pumphrey and Emylee Williams, the founders of Boss Project. Join us for semi-ranty biz conversations for service providers looking to ethically grow their agency businesses. Episodes cover everything from lead generation to leadership mindset to team culture and beyond.
Key Topics:
Marketing, Advertising, Social Media, Serving, Online Presence, 6 Figure Salaries, Referrals
