Business, Ideal Client, Services

You're Building The Wrong Business (And It's Making You Broke)

Many service based business owners look in the mirror and feel like they’re not enough.

You know what I’m talking about…

It feels like you’re still playing “pretend business” and you’re wondering if you’re even smart enough to figure this all out like it seems like everyone else has.

This convinces you that the only way to get clients is to do what works for everyone else - posting 3x a day on Instagram, blogging “value add” content, showing up in Facebook groups where you *think* your client might be and so on…

You’re listening to countless other business owners tell you that doing all that ^ is what’s going to work for you...so why isn’t it?

Here’s the truth: it’s not you. It is the strategies you’re using. They aren’t right for YOUR business.

And when you rely on strategies that weren’t built for your business, you are tricked into thinking that you are inadequate.

You start using these tactics as your guiding light; judging yourself on how well you’re implementing them or getting results from them...even when they aren’t working for you.

Here’s the truth: it’s not you. It is the strategies you’re using. They aren’t right for YOUR business.  |  Boss Project

The Big Mistake: You’re Missing The Real Problem

The reason you and SO many talented service-providers fall into this try-all-the-tactics trap, is that you need clients.

Right?

Every new tactic that pops up in front of you seems like something that could work to get that next client in the door, to get you paid, to make it so you can actually make your business work.

So the REAL problem at the foundation of everything is this: You don’t have a predictable and proven way to get clients.

And when you’re constantly concerned about where your next client is going to come from, it’s nearly impossible to grow your business with abundance.

Scarcity takes over…

...and that’s when you make the crucial, but oh-so-common mistake: you continue to add on layers and layers of “shiny objects” to your business (think about when you’ve added on a digital product, started talking to a larger audience, decided you suddenly need to start a membership…). These decisions cost you money and are absolutely putting the potential of your business at risk.

Your drive is there, but your clarity is missing.

Your focus is in the wrong place.

You’re trying to make tactics work, rather than just going back to the foundation and simplifying: first get clients, get booked out, THEN work on growth from there.

You just need a system that focuses on getting that foundation strong.

One that’s actually designed for how your service based business operates.

Without it, you will continue to feel like you aren’t cut out for this.

We were there and we were sick of it.

That’s when we clearly saw that to create a sustainable service we had to focus on getting consistent clients. Period.

No more chasing down “everyone else is doing this” tactics. No more distractions that look good from the outside but don’t fill up a client roster.

Because there are countless service based business who are just getting started or are trying to get more clients that fall victim to this lack of focus. Let me show you.

Lesson 1 - The Tale of the Two Businesses

Especially when it comes to the creative service based industry many business owners come online (hello, you’re here) to learn how they should go about growing their business.

You’re promised “freedom”. And endless clients. And the ability to “make six figures without ever leaving your house”.

You’re inundated with strategies to help you… grow online.

“Get 10,000 blog readers in 30 days!”

“Get your first 1k Instagram followers!”

“Design your opt-in to get your next 100 subscribers!”

The problem is, those strategies aren’t designed for your business. They were designed for businesses that don’t have a 1:1 client model. Ones that NEED high numbers of blog readers, Instagram followers, and subscribers. Think about online education companies, like ours.

Remember, we don’t have 1:1 clients.

So our tactic to fill our courses and podcast listenership is going to look SO different from how we’re showing you to book out your service-based business.

But that distinction is SO easy to forget in today’s shiny online world!

So here’s what happens: You spend your nights and weekends totally crushing it learning strategies for a business you’re not running.

And so weeks and months and *gasp* years go by and when you’re still struggling to build your client base. You’re left wondering what’s wrong with you.

Because you did everything right. Truly.

You were simply deploying the wrong strategies for your business.

Those strategies, in and of themselves, aren’t wrong. We love them.

But they’re Long Term Strategies. With a capital L.

And you’re expecting them (heck, needing them) to work right now.

If you continue down the path of learning these sexy and fun strategies you will probably get some clients. I can’t say that you won’t.

However, what I can say is that it will feel like you’re constantly hustling for that next client. That you’re always having to refine who you’re talking to, how you’re getting content out, and who you’re getting in front of. It’ll be extremely difficult to track exactly what’s working (aka landing you clients).

You will feel like you have your mind in 17 different places. Your brain will never shut off.

You’ll begin to lack confidence that what you offer is any good and that maybe you aren’t cut out for this.

Are you beginning to feel any of that coming?

Compare all that ick to the small business owner that no longer thinks about where her next client is coming from (or if they’re the right fit, or if they’ll pay). When that business owner goes about her work she’s literally freed up an entire part of her brain that no longer has to worry about where the next paycheck is coming from.

She gets to think about fun things like…

“What can I add to this experience to make my client happier?”

“What can I improve in my process to speed up the project?”

“What do I want to watch on Netflix tonight?”

When that brain space is freed up you get to work on your business instead of just in it. And that’s the secret sauce, my friend.

The advantages of ignoring online (for a while) and focusing on perfecting your client acquisition process first is crucial for the success and sustainability of your entire business. But how do you do that when you don’t have any more time in your day?

Lesson 2 - Identify Your Tasks

Right now it’s pretty much a guarantee that you’ve monopolized your time with tasks that aren’t actually revenue generating. You’ve convinced yourself that they’re worth it for the growth of your business, but your business needs money to grow, not an audience.

Before we can teach you strategies to land clients quickly you’ve got to clear up your schedule first. Here’s what I want you to do…

I want you to look back at your last week or so of work and right down the tasks you did. For every single day. If you’re memory won’t go that far back (#guilty) then just start today. From the time you stepped into your office to the time you stopped work, what were you doing?

Once you have all of those items listed I want you to run them through an evaluation filter. Ask yourself these three questions: (Put a check mark next to each task for every time you answer “yes”.)

  1. “Do I enjoy this task?”

  2. “Am I efficient at this task?”

  3. “Is this task effective in landing me (or keeping my) clients?” i.e. there is a direct return (yes, $$) OR it is required/vital/necessary to keep your business running

quote_evaluation triangle.jpg

Now we’re going to categorize these tasks so you know what to do with them.

2 CHECK MARKS OR MORE

For everything that got 2 check marks or more I want you to make a decision:

You either need to:

  1. Do

  2. Decide

  3. Delegate

There are some things that you won’t be able to delegate (just yet), but I bet there’s more than you think.

BTW: When we talk about delegating here we’re not always talking about hiring it out to a VA or a contractor. There are plenty of systems and tools you can utilize to take something off your plate (like invoicing, email reminders, project management tools, etc).

quote_eisenhower chart.jpg

1 OR 2 CHECK MARKS

For any tasks that only got one checkmark you need to make a decision:

  1. Do

  2. Decide

  3. Delegate

  4. Delete

I’m going to go out on a limb here and say that the majority of those tasks just need to be deleted. Without pause.

However, there are going to be some that your business might still need to have done to function (like bookkeeping). That’s one that you can easily delegate to a person or a software or just work on getting more efficient at.

Spend some time really evaluating each individual task. Repeat this process for every task you run into in an average week.

By the end of this exercise I want you to have taken tasks off of your plate so you can create time to focus.

This exercise will be tough. You’ll need to be able to defend everything that’s on your plate, especially if you just “enjoy it”. Trust me, I get it.

You might even trick yourself into thinking all those tasks are effective in landing you clients. When that happens, you need to find the receipts. I want you to trace back where your last few inquiries and clients came from. If they DM’d you on Instagram, how did they originally find you? If they filled out the form on your website, how did they originally find you?

Take it back to the source so you can begin to work with true data instead of what you think is happening. This is where the magic and ease happens.

You are going to be shocked at how FEW activities you actually need to be doing to actually get clients.

When you have this new focus and you are spending your time on fewer things the more effective you become.

What Life Looks Like Now

Once you’ve gone through this process, you should have a good idea of exactly what’s working to get clients and you can seriously focus on those areas.

A word of warning: it's going to seem too easy. In a word that’s telling you to do all. the. things. to market your business online, I want you to resist the temptation to keep adding tactics back in. Remember, the goal is to create a process personalized to YOUR business so YOU can rock it.

And to FOCUS on what will actually get you clients and get you paid.

We’d love to have you share what you’re deleting off your plate. We want to cheer you on as you work through this exercise and begin to shift your mindset on how you get clients.

We’re happy to welcome you to our exclusive Facebook community, The Booked Out Creative. You can apply to join by hitting the button below.

Social Media, Profitability, Planning

How to Get People to Follow, Like & Buy from You

Sounds pretty dreamy right? Someone finds you online. They are interested in what you have to offer and learn to more about you. They like what you do, say, and sell and eventually buy. Well folks, to make this happen you really have to focus on a couple of key things.

Sounds pretty dreamy right? Someone finds you online. They are interested in what you have to offer and learn to more about you. They like what you do, say, and sell and eventually buy. Well folks, to make this happen you really have to focus on a couple of key things.  |  Think Creative Collective

Plan

Do you think any Fortune 500 company started growing without a plan in place? Seems totally obvious, but also extremely easy to skip. Here are a few of my best suggestions to help you put a plan in place:

Post

Next you must generate content both on and off your website that showcases your expert abilities, knowledge and crazy awesome skills. 

Authenticate

No one likes buying from any ordinary “company.” They like buying a story. They would much rather purchase a “persons” goods or services, instead of some mythical 3rd person. Make your brand personal. Use an authentic voice. 

Sell

I know what you are thinking. I am not a sales person. I just want to be creative. Can someone just pay me without me having to give them that icky sales pitch? You can skip all the slimy steps if you focus on getting your audience to know, like and trust you.

The Hard Lesson

What I learned the hard way was if I want my dreamiest of clients to find me, follow me, like me and later buy, I need to know who they are just as much as they need to know me. This meant I have to turn on the hyper focus switch to grow my email list! In 2 months, I quadrupled by list by implementing some simple strategies.

 


Join our party on Instagram!


Facebook Groups, Social Media

How to Use Facebook Live to Grow Your Small Business

As a small business owner, Facebook is definitely not the hot place to be. With less than 5.5% referring traffic for our own site, Facebook was never the platform that made sense for us to invest our time on. Until they changed the live streaming landscape in August 2015.

FBLive-postgraphic.jpg

Now, it wasn’t until February of 2016 that all accounts were able to use the streaming capabilities on their own pages. From August to February the only type of accounts able to use live streaming were celebrities and journalists. But it’s interesting to note that these two (very different types of people) were using Facebook Live in the exact ways that would be helpful for small business owners (see, our obsession with Amy Schumer was for research!).

So, before we can get into the amazing impacts that Facebook Live can have for your small business, let’s squash some myths, and give you some tips.

  1. Periscope is practically dead. Although there are still some diehard ‘scopers out there who refuse to leave the platform most everyone else has jumped ship. The idea for the two are the same: you open the app and go live. The ease of going live is tremendously easier inside Facebook (one app for the win), there are next to 0 spammers and creepers (especially if you are Live in a group vs. a page), it’s easier to go back to type responses to comments (once the video has ended), and it can live forever if you so wish.

  2. Speaking of going live in a Facebook group...this is the only way we use the Live features. Facebook gives you the ability to go live on your personal page, your business page, or within any group you’ve created. Way back when we started our business we created a Facebook group so we could easily converse with our audience, let them know about new things coming, and provide support. It’s now grown to almost 4k members (and growing on average by about 431 members per month). It makes the most sense for us to converse here because these are the people who are truly invested (not only in their business, but in learning). If we’ve already got an eager audience why wouldn’t we cater to them?

  3. If you’ve been thinking about going Live, but don’t know where to start, it’s okay. Our first couple of Live streams didn’t have much of a plan or an audience. Until your audience starts to see that you aren’t just going Live for the heck of it they will tune in. Our views and engagement go up every time we go Live. We recommend having some talking points ready so you’re not a blubbering fish on live stream. Even if no one shows up, remember that your audience can watch it later, and you’re getting good practice!

  4. Just like any other platform if you aren’t being consistently present it won’t work. One Facebook Live won’t make you 6-figures on your next launch, but you can build the relationships with your audience to build on the goal.

Okay, so now that we’ve got that out of the way and we’re all on the same page, let’s move forward with The Super Duper Facebook Live Strategy for Growth Plan (did you read that like a gameshow host?).

At the end of the day what anyone’s audience wants is a closer connection, and more scoop. It’s why we follow celebrities on social media platforms and it’s why we’re addicted to their Live streams. We feel like we’re taking a peek behind the curtain and we love it. Now, don’t confuse this comparison with the idea that we want you to celebritize your business. We’re not asking you to chase that status at all, but what we do want you to mimic is the purpose. So how can we make that happen?

Get Real

This is one of the biggest benefits of going Live, hand’s down. Right now (depending on your other social media efforts) you might just be digital biz with no real human-ness to you. Going Live solidifies that you are in fact a real person, with real feelings, opinions, and personality traits. Showing these off gives your audience brand new ways to connect with you.

Oh, you have the same Ikea rug in your living room as me? TWINS

Oh, you talk really fast and use your hands to make a point? ME TOO

Oh, you sit in the Target parking lot to catch a quiet moment before browsing the dollar spot? I DO THAT ALL THE TIME

See now how we can begin to feel like we relate, and know each other on a different level? Yeah, this is business gold. This is the turning point where people will buy because they either kind of like or need your products or services to the point where they will buy just because you are kinda their internet BFF.

Give Sneak Peeks

Creating a new product? About to launch your new website? Have new packaging to show off? Let’s see it on Live! These are all great opportunities to give your audience on Facebook Live the VIP treatment. We all love to see something or find out something before “everyone else” so consider teasing whatever new thing is happening in your business as a Live stream.

Tell them how excited you are, ask for feedback, as for beta testers, show the new thing off even if it isn’t finalized. Guess what this will create? An eager line of people ready to buy whatever new thing you just teased. Boom.

Show Behind-the-Scenes

We’d all like to believe that we live in these Pinterest-worthy offices, in our HGTV ready house, and we’re always wearing pants. That just isn’t the case and that’s okay. Don’t let perfectionism hold you back from showing some behind-the-scenes action.

Maybe your audience wants a tour of your office or workspace? Maybe your studio is a hot mess with a huge custom order that is about to go out? Maybe you’ve got a wild set up for those new course videos that need recorded?

These are perfect opportunities to show your audience what it takes to create and make in your business. Once we get the big picture (you mean those watercolor tumblers don’t just make themselves??) we begin to understand and appreciate the hard work it takes to make the final product. This leads to a better understanding of your time frame, price or quantity. Customers who “get it” are the best customers.

Give, Give, Give

When all else fails (as in you don’t think any of the above examples will work for you) then you can focus on giving. Educating, inspiring, helping, strategizing, whatever works for you, do that. In our business model we’ve found that the more we give the more that comes back to us in outstanding ways. The better experience we can provide our audience the happier and more fulfilled they’ll be.

If we can establish our expertise enough in some Facebook Live videos that you go buy #AllTheCourses, great. If we show off what we know and it helps you right then and there, great. It’s a total win, win.

Consider taking the topic of an old blog post and dive deeper in a Facebook Live. Or maybe you learned something in biz/life this week that your audience could benefit from? Maybe you came across a quote that you just needed to hear so you talk about it on Live?


Now for your homework (homework in a blog post is kind of how we roll). We want you to pull out a calendar right now. Pick some dates that you could go Live on your page or in your group. Set it in stone. Then go through this post and brainstorm what you could chat about and provide on camera. Assign topics and a few bullet points to your dates then tell your audience that you will be there LIVE! Build up hype around your videos so your people know that you’re even doing them. Then just do it, hit live, take a deep breath and go for it.

P.S. We like to use this iPhone tripod while Live streaming to avoid shakiness.


We're always partying on Instagram!


Squarespace, Social Media

7 Reasons Why We Chose Squarespace (Over Wordpress, Muse, Wix, Godaddy, etc.)

We have been around the block once or twice online and have tried our hand in many platforms, hosting services, and domain providers, but when it came time to rebrand we were stuck. We pondered for months over who or what we should choose, but once we finally made the decision we never looked back! Squarespace is by far the easiest platform to use, with the cleanest interface. Choosing them is hands down the best decision we’ve made for our business and blog. Here’s why…

We have been around the block once or twice online and have tried our hand in many platforms, hosting services, and domain providers, but when it came time to rebrand we were stuck. We pondered for months over who or what we should choose, but once we finally made the decision we never looked back! Squarespace is by far the easiest platform to use, with the cleanest interface. Choosing them is hands down the best decision we’ve made for our business and blog. Here’s why…  |  Think Creative Collective

Modern Design (With Esc Key)

Having an updated look was absolutely crucial to us when it came time for the switch. We have previously dealt with having our own custom coded website (DIY), large custom content management systems (in the corporate world), and WordPress, using various themes. Squarespace offers the cleanest selection of themes. Sure, there aren’t 100,000 options, but the 40+ they offer have extreme flexibility and can quickly become personalized. We spent hours combing through WordPress templates, only to be left disappointed. There are some awesome ones out there that offer great flexibility, but I have found them to be time intensive to set up and not always that user friendly (as they are built by many different people).

Don’t like the theme you picked on Squarespace? Press the Esc key and you are flown directly into editing mode. Press save and your site is back in action. Also, you can even try it totally free for 14 days – any theme, and can even switch to a new one halfway through!  

There came a time in our business when we feared we may have outgrown Squarespace. We were running a multiple six-figure business and needed more customization than the typical templates allowed for. But to our surprise and delight, we found out that if you can find the right team to support you, Squarespace has a robust backend system that can be manipulated with custom code, allowing for almost endless possibilities.

We’ve been nothing but pleased with our transformation – and because we didn’t budge and only improved usability, our SEO rankings continue to soar!

Easiest User Interface…. Ever

Being in design but having coding knowledge makes this a bit of a catch 22. Sure, I know how to manipulate code to move something to a different column, but I am visual, so having the flexibility to just drag it over to create a new column was genius.

We love the user interface. It is easy to understand – sure, there may be limited options, but each choice leads you to a new set of choices to fine tune the end result. An hour of coding to create a custom slider turns into seconds with just a few clicks of the mouse.

Even after paying for a very custom website, we still needed the flexibility to add pages, adjust the ones we had and continue to make changes into the future without the need to bring in the big guns. Having this interface allows ANYONE on our team to make changes on the fly with no background and it looks great, every time.

Compatible Across All Platforms and Devices

I am going to date myself here, but the first custom website I built…. was before EVERYONE had a smartphone, tablet or some sort of crazy mobile device. I wasn’t worried about making it responsive or easy to view on a phone, it just needed to be functional.

With today’s society, having your site be fully responsive is crucial. On an average day, nearly 50% of our site traffic is from mobile devices. Many WordPress templates are responsive, but no matter what, with Squarespace you always have that flexibility built-in. We could absolutely create a custom site on Muse without knowing code, but all of a sudden we are responsible for making the tablet and phone friendly versions separately on our own time and must update them independently.

Goofy things that you might overlook, like increasing the font size for phones or rearranging photos so the page flows, are automatically taken care of for you right inside Squarespace!

Social Integration

Many sites offer functionality to link to social sites, but we love the customized widgets that make the social streaming feel like it is apart of the original design. We have easily linked Facebook, Twitter, Instagram, and Pinterest. P.S. You really ought to just follow us across the board!

But the even cooler thing, is that it isn’t just for the typical social stuff anymore. Are you a restaurant who takes reservations? What if you could integrate with an app like Opentable and have people reserve seats online without bogging down your phones? Yeah, you can do that too!

Security

Now many people don’t think about this, but having a secure place to host is extremely important. In the past we have had issues with WordPress allowing loopholes in some of their widgets that offer opportunities for the not so great people to sneak their way in.

I even ended up in a situation where a site I was managing was hacked and someone was selling black market drugs utilizing the back end of our high traffic site. Sure, this may be an extreme situation, but we like that all apps/widgets, etc. are Squarespace controlled. Of course that means less variety, but they are backed up by the Squarespace team so we have complete comfort in knowing they have taken care of these loopholes we may or may not be privy to.

Support

Real support offered by real people. Unlike many other service providers, there is chat and email functionality to channel questions through. In many other platforms, especially if you are utilizing home grown tools, i.e. custom themes or widgets, you must rely on user forums if you run into a problem or have questions.

Granted, it is so simple to use, we haven’t even needed support! Whereas in the case of other service providers we have used we were stuck after 15 minutes when something wasn’t rendering correctly, we needed custom code to overwrite something, or, even more frustrating, we had no idea where to even look to make the change we needed.

Integrated E-Commerce

Super simple integration with Stripe and PayPal makes it a breeze to list and sell products online using Squarespace. It is perfect for delivering digital downloads (for free or paid), selling physical products, managing shipping and more.

Did we mention that Squarespace didn’t ask us to write this? We just genuinely love their product and we think you are going to think it is pretty great too.

Bonus Resources!

Squarespace Pricing
Why It Is Worth It
Squarespace 101: Website Block Basics
Squarespace 101: Adding Your Instagram Feed to Your Website [Video]
Squarespace 101: Setting up a Free Opt-in Inside Your Shop [VIDEO]
Can I do that with Squarespace? + a FREE Video Ecourse
Wix vs Squarespace vs Virb vs Weebly vs WordPress Theme Builders

What other questions do you have about Squarespace vs. other service providers?



Post Your Questions on Instagram


Launching, Entrepreneur

The Quick Start Guide to Launching Your Next Big Thing

For someone with an extensive marketing background, launching something, anything, may feel like a walk in the park. But for others, regardless of what it is you want to put out into the world, you become frozen. You have awesome ideas, and perhaps have even developed an amazing product, and yet you are still sitting on it, scared it won’t go well. 

Today we are debunking the process by hand holding you through your first or next launch and cause we super love you am throwing in a launch guide freebie that you can find more about at the end of the post.

For someone with an extensive marketing background, launching something, anything, may feel like a walk in the park. But for others, regardless of what it is you want to put out into the world, you become frozen. You have awesome ideas, and perhaps have even developed an amazing product, and yet you are still sitting on it, scared it won’t go well.   Today I am debunking the process by hand holding you through your first or next launch and cause I super love you am throwing in a launch guide freebie that you can find more about at the end of the post.  |  Think Creative Collective

Decide on Your BLANK

So I could have said product instead of “BLANK”, but I feel like that could be misleading. See launching isn’t just for things you put up for sale. Launching is the process you should go through for every part of your business that is public facing. Some launches may be miniature - like every time you write a new blog post. And others may last for months - like when your high-end product hits the virtual shelves. Either way, the steps are the same. The speed you execute and the amount of time you prep for the launch may be different.

Now that we’ve debunked that crazy nothing, let’s picture this together. What do you want to launch next? A social media channel, a new product in your shop, a blog post, a book, the best thing you’ve ever done ever? 

Got it in your head? Awesome. Hold onto that picture as you keep reading. 

Who’s It For?

Who needs what you got to offer? Who do you want to be singing your praises when this hits the airwaves? Who would die to have this waiting for them under the Christmas tree? Got them in your mind?

Perfect. Now for the rest of the launch, whether this is your normal audience or a subset super specific niche of your normal audience, every time you go to write, talk, yell, whatever, picture this person (or group of people). Talk to them like they're your BFF. Touch on their pain points. Show them why your s*** is the best thing ever.

No more excuses, you know who you need to chat it up with. 

Visualize Your Success

You need to leave doubt at the door, babe. You got this. No matter how scared, nervous, or vomit-worthy you may feel, you have got to leave it behind. Confidence sells. You have to walk in the room (literally or otherwise) like you just got your hair done, your makeup is one point and those shoes, man they make you look boss. 

You have to go into this launch knowing you are going to do awesomely. Set expectations. Write down your actual goals - sales, views, engagement, whatever.

What do you want as a result of this launch? Where do you want to be because of it? What other opportunities would you like to have because you put in the work?

If confidence isn’t your strong suit, then let’s practice. Walk away from your computer for a minute. Stand in front of mirror and stand like Superwoman with your eyes to the sky for 2 whole minutes - yes, I’m counting! Psychologists have done numerous studies around open postures - babe this works - still don’t believe me, read this

Generate EPIC Buzz

It’s time. You know what you are launching, who it’s for and you’ve seen the chocolate-covered donuts falling from the sky. It’s time to put this thing that you’ve worked so hard to create out into the world. 

The number #1 reason we see launches fail is because people don’t tell anyone else that they’re launching. 

If you are launching - anything - you need to tell someone about it at least 7 times before they remember. So no, you aren’t a broken record. No, you aren’t being annoying. No, you won’t lose all your people.

Everyday people are served hundreds if not thousands of ads (the jury is still out on exactly how many, but you can read about it here). This all just adds to the confusion, and the sea of messaging. People do not remember how many times you told them something. And they definitely don’t see EVERYTHING you put out there. Even your mom does not see everything you do online.

So stop worrying about it. Put yourself out there again and again.

And then ask for help! I cannot express enough the power of asking for cheerleaders. Tell people to spread the word. Email your friends and ask them to share. Ask people to tag their besties. This alone will do amazing things for you, but if you read more on the freebie below we got even more BUZZ ideas. 

Analyze Your Results - Tweak & Repeat

You just launched!! How awesome was that? Now before you hang up your coat and pour yourself a glass of wine, I want you to do a little reflecting. What part of your launch went off like sriracha sauce and what fell a little flat?

Can you pull up actual numbers? Can you analyze analytics? Did a certain part of your campaign work better than another part? Whatever your results may be, you need to reflect. 

See what needs tweaking and keep track of all the things worth repeating.

Ok, now, we both need a glass of wine. I’ll take a Moscato. Thanks, boss! 


Still need more help? We feel ya. We’ve put together a handy dandy launch checklist and it’s waiting right here for you. You’re going to figure out how to generate some hefty buzz so you can freaking launch baby!


We're happy to chat strategy over on instagram!