Pinterest never fails to surprise us with its new features, and the most recent release has been Idea Pins. Although they’re a new feature on Pinterest, it’s a similar feature to what we’ve seen on other platforms as well. According to Pinterest, Idea Pins are “an evolution of Story Pins”, a feature they beta tested in 2020.

Since video is the new wave of content with platforms like TikTok serving as the stepping stone to other apps falling in line (take Instagram Reels and Video Pins, for example), we’re starting to see more and more popular platforms release their own takes on these loveable features, Idea Pins being the newest rendition of Stories on Instagram, Snapchat, and Facebook.

But what about Idea Pins makes it different from its competition, how will it improve your experience on Pinterest, and how do you use them? Keep reading as we answer these questions in this blog post!

"I LOVE my business but… keeping up with the financials makes me feel all sorts of icky!"

That statement right there, is exactly what I hear from almost every creative I work with, time and time again! It feels like they have mastered all areas of their business but one. Managing finances correctly is a highly dreaded task for most creative entrepreneurs. I feel their pain, I really do! That’s why I want to provide you with a few simple but valuable steps to help you get started and begin to conquer this “left field” task. After reading this post, my hope is that you feel better and more capable of tackling this head on. Let’s get started!

You've watched your friends, colleagues and competitors land guest blog posts, podcast and television interviews and features in your favorite magazines. (You know, places like The Huffington Post, Being Boss and, ahem, this here blog.) They’re getting featured and getting the chance to grow their audience, boost their revenue and earn the kind of credibility you crave.

You want to have that experience – and that success – too. So you jump straight to working on some pitches of your own and end up missing a crucial step in the process of getting featured. (Don’t worry – almost everyone does.)

Many designer-makers sell their wares on big marketplaces like Amazon or Etsy, which enables them to become visible to a large audience almost seamlessly. However, these marketplaces can also make it difficult to stand out among the competition. If you are a designer-maker, DIY-er, or any other creative who sells homemade goods, you may have decided that setting up your own e-commerce shop is in your best interests.

Even after launching an e-commerce site, it can be difficult to stand apart from the herd. Thankfully, there are many different ways that you can promote your business and establish your value as an individual seller. With such a competitive market, it can be tempting to cut corners or engage in tactics that are less-than-savory. We’ll look at the top mistakes to avoid when promoting your craft e-commerce site and what you can do instead.

When it comes to drafting up your copy for a Facebook ad, you can’t just one-and-done apply the copywriting techniques you’d use for Google ads, or the copywriting techniques you’d use for a sales page.

Facebook ads are a new bear, and here’s why you need to tackle them a little bit differently!

It pains my little copywriter heart a bit, but, unlike a lot of web marketing, your images actually count for more here: upwards of 75% of your ad’s conversion rate is all thanks to your image, show studies from Consumer Acquisition.