Today, we are talking to JB and Brittany Jacquot, who own their own media company out of San Francisco where they do video and photography for brands, influencers, and high-end weddings. Like so many people our age, they jumped on TikTok at the beginning of quarantine. This has translated into over 100,000 followers and a booked wedding in less than 24 hours! So, you best believe they got some hot tips for us. They break down every single thing they have learned about the platform — how to make the perfect viral video, how to get people to sign up for a freebie or opt-in, and how to get people to follow you or other channels. They also share actual numbers and stats so you can have a better understanding of the kinds of expectations you should set for yourself when you are growing your own or your business’s TikTok following, and you are trying to monetize it.

They talk really candidly about how they broke down and thought about who they want to target, what they wanted to share, and how they wanted to get people to move over to different channels so they could actually use it to make money, rather than gaining followers for the sake of having followers. We know you will get a lot of ideas on how to utilize this for TikTok, Instagram Reels, and even video content in general. It's a really great one, and we can’t wait to see what you all come up with on TikTok after this!

In this episode, we get into exciting topics like email marketing, conversions, texting, relationships, and more! We talk about what we get up to in Boss Project (our main gig) and our side hustles, because we have accumulated some valuable experience over the years. Emylee sells handmade accessories (physical products) and hosts her website on Shopify, and every month she learns more and more about e-commerce and all things product-based. Abagail started her wellness company after going through a serious car accident, and as she journeyed to improve her health, people wanted to join her. She used her story to build a group coaching program called Jumpstart where she helps women lose weight and focus on their health. She is also a leader in the Young Living network marketing business.

While it can be overwhelming to run different businesses, we find that it triggers different parts of the brain and keeps things fresh! As we grow, we realize how important automation is and why we should leverage key tools to make things more streamlined in all of our businesses. Stay tuned to hear about our most trusted apps and tools!

Hey everybody and welcome to another fantastic episode of The Strategy Hour Podcast! Today we are joined by one of our favorite people in the world, a real internet bestie and the Instagram King, Tyler J. McCall! Tyler is here to talk to us about his speciality, how to get Instagram working for you immediately. Of course, Instagram, like all social platforms is constantly evolving so Tyler will be talking about what the best strategies are right now, but also looking at some of the more timeless rules of the framework. Tyler has helped a huge amount of entrepreneurs (including us!) to grow their Instagram following and engagement through the lessons he teaches. For Tyler, it really is quite simple: if you follow a few easy rules, have fun, and bring your own personality to your account you really can’t go wrong!

During our conversation we cover some of the basics around content and captions and the move away from highly curated profiles. Tyler also stresses the importance of knowledge of your audience and how this informs your strategy. We get into the nitty gritty of telling your brand’s story and how to convey this in an effective and engaging way as well as looking at the values that underscore everything that you post. One of the biggest recent developments on Instagram is obviously the Stories feature and Tyler breaks down some lessons for approaching that area and also reiterates just how important they are to your reach, engagement, and potential profits. Lastly, we cover some tips and ideas for personal versus business profiles and how to go about starting out on the platform for newbies. Jump in, it’s going to be a fun ride!

Are you unsure of what you are doing or where you are going? We know the feeling! Here at Boss Project we want to talk about these things with you! On this episode of the The Strategy Hour we are talking about the crippling effects of fear and anxiety. We are here to tell you that everyone feels these things at different times and you need to be kind to yourself when these scary feelings come around! It is the unknowingness and feeling unsure that make it so unbearable most of the time. But if we can talk about and acknowledge what is going on maybe we can make some progress and take a little more control of our lives. Come on sister, we know you got this!

Emylee feels that she has an unhealthy fixation on the amount of time she has left before she dies, something that can become overwhelming and paralyzing. This can stop her from achieving the exact goal that these fears arise out of, wanting to be impactful and do great things. She feels like she is not sure what to do next and how to go about getting over these hurdles. Abagail on the other hand finds she is stuck more in the present than in the future. She ends up settling for the dissatisfaction and inaction of not having any more to give and just wants to put her feet up and do nothing. We are sure all our listeners have all their own worries and concerns that affect them in different ways and we really feel for all of you and hope that this episode can be the beginning of some important conversations towards better managing these issues.

The 'gram is a topic near and dear to our hearts, and it’s one we know every entrepreneur who we cross paths with thinks about on a daily basis. For most of the people that we know, it’s their happy place — that’s definitely the case for us! Today's guest does things differently on this incredible platform. Natasha Samuel, Founder of Sol Studio Marketing, is not simply posting stories or putting things on her feed. Of course, she is still doing these important things intentionally, but she has some other tricks up her sleeve that most people probably have not thought about when it comes to their Instagram account, so you definitely want to stick around to hear what she has to say.

At the end of the day, the dollars are not what matter. We want you to see profit – more income in your business. Revenue is fancy. Revenue feels sexy. Revenue does not give you the lifestyle you want though. If you’re not keeping any of that revenue, then it is irrelevant. So we want to help you keep more revenue, that is make more profit so you can increase how much you’re getting paid and also just save for crazy times! So today, we are excited to talk about our June 2020 profit report.

Today, we are so excited to have this conversation, mostly because one of our favorite things in the world is to either learn, do something, or unlock a strategy, and then, in two seconds, turn around and start talking about it! We don’t like to let things fester for too long and want our listeners to take a peek behind the curtain as quickly as possible! Some of you might have seen on Emylee’s personal Instagram (@emyleesays) or our stories @bossproject, that she just did a rebrand! It’s so different in an amazing kind of way!

Part of why Abagail loves it is because for the first time in forever, she didn’t do it herself, so it turned out nothing like it would if she had done it. It’s modern, woo, and earthy! For the first time in forever, Emylee was the client, so today, she gives some behind the scenes insights into how her rebranding process went. She talks about how long it took, what she did herself as far as preparation, the relationship she had with her amazing designer, and a whole lot more!

Our guest today, Lattice Hudson, is a born and raised Chicago girl who has earned a degree in human resources. She has spent considerable time in corporate America working in human resources before she took the leap of starting her own business, which comprises online coaching and mentoring. In a short period, she managed to grow her business exponentially, and today we talk to her about the power of good, authentic conversations to boost your business. If you are a service-based entrepreneur, you can double down on serving your clients well, but we will show you how it can work in the product space too. She shares strategies for having impactful conversations on Facebook and in your DMs and building relationships on a solid foundation from day one. Check it out!

Today on the podcast we have Jamie King, the owner of Flex & Flow PDX (originally Fit Approach) joining us! Together with her cousin/business partner, she has built a successful online fitness community, but that’s not what we are talking about today. Nope, we discuss company culture, how to establish it based on who you are as a human being, integrating it into your business, and how you can maintain it even when you have a virtual team.

We also talk about the evolution of our company culture and what our business values are. We have often alluded to company culture in our conversations, but since it is something that seems abstract and isn’t necessarily featured on the everyday to-do-list, we tend to easily forget about it. For a long time, we let our company culture be what it was and watched the evolution of it over the years, but now we are trying to give it more direction. We aim to cultivate a relaxed, easy-going culture that promotes independence and functions on a trust basis. But company culture does not happen overnight either; it develops when you show up consistently over time. At the same time, company culture is in everything you do: every social media post, every graphic, every email you send out—so be mindful about it. We had such a great conversation with Jamie today, so be sure to listen in!