3 Proven Ways to Drive More Leads on Your Website and Grow Your Business
One of our biggest goals at Boss Project when designing websites is to turn them into lead funnels that will work for you to convert visitors into leads. We do that by focusing on three major pillars when it comes to design and copy. These are surefire ways to ensure you’re putting your best foot forward and encouraging visitors to book a call or complete your lead form. Keep reading as we break down these fundamental steps!
Use CTA Buttons & Links
Visitors to your website need to have somewhere to go on your site, and you can tell them exactly where by using call-to-actions frequently as buttons and links. The goal is to have a clear CTA above the fold on your home page, which means it should be visible before you scroll. As a service provider, this is most likely going to be a link to your contact form or booking scheduler. You can have the button anywhere on the page, as long as it’s bold enough to grab attention.
ADD PLENTY OF BUTTONS & LINKS THROUGHOUT YOUR PAGES
You also want to make sure you have plenty of buttons and links throughout your pages, but still keep aesthetics in mind. Pages on your site should have clear sections that are easy to follow. Not every one of these sections needs to have a CTA, but they should be formatted in a way that makes any images and your different fonts and headings readable.
MAKE IT OBVIOUS WHY VISITORS SHOULD CLICK
Just because there’s a button there doesn’t mean everyone will click it, so make it obvious in your copy why visitors should click. Is this the first step in working with you? Will this take them to a page to read more about you and your services? Take the chance to be really enticing in your copy, including the very wording used on your buttons. It doesn’t have to be too wild, but a “Let’s Chat” or “Learn More About Me” looks and reads far better than just “Click Here.”
GET A FREE SITE AUDIT
If you want to find out more about your current website’s performance, head here to get a free website audit report! All you need to do is type in your name and website address and we’ll generate a report that gives your website a “grade.” You’ll see a breakdown of areas of improvement throughout your website that you can either tackle yourself or our team can handle for you!
Drive Conversions for Prospects
Of course, you need a first step in the process of working with you. For service providers, this is most commonly either your lead capture form or your call scheduler. Personally, we prefer to have leads fill out a lead capture form first, then we redirect them to our scheduler upon submission. This step in the process varies for many service providers– if you prefer to review their form first and then send your scheduler via email afterwards, you can do that. There’s no right or wrong here, it’s truly whatever works best for you.
BE MINDFUL OF YOUR LEAD CAPTURE QUESTIONS
Your lead capture form is one of the biggest opportunities to filter leads. Instead of simply asking for their contact information, consider other qualifying questions that will attract only your ideal clients or at least allow you to make that initial “possible fit” decision before hopping on a call. These would be questions like a budget range or what type of business they are. Just keep in mind that even if someone answers with a budget lower than you’d like, it could be that they aren’t sure what pricing is like in your industry.
Your lead capture form is also your opportunity to shorten the discovery call. By asking certain questions, you’ll already have a pretty clear grasp on what the person is looking for, plus you’ll have more conversation points. These would be questions like:
Services interested in
Project goals
Experience with other service providers
Biggest pain point
This isn’t to say that you need to have all of these questions on your lead capture form. After all, you want leads to be able to book quickly, not be intimidated by the length of time spent filling out your form. We talk more about how to use questions on your form in this post.
Clearly Explain Your Services
Your copy is one of, if not the most important piece of your website. A huge issue we see way too often is that visitors will land on a service provider’s website and not book because they don’t know what the heck you even do. Your website copy should clearly explain what you offer and who it’s for so that visitors can see themselves as the ideal client working with you. When you aren’t clear with your offer, people will simply leave your site instead of reaching out for more clarity.
SHOULD YOU PUT PRICING ON YOUR WEBSITE?
The biggest ongoing debate is whether or not you should put your pricing on your website. Some service providers choose to display their package pricing on their site, some prefer to send a services and pricing guide privately to leads, and some wait until the sales call to present their pricing. This is all personal preference and what’s proved most successful for your process and ideal client, however we recommend our clients display a general price range. This means using language like “Packages start at $X” or “Clients should expect to spend $Y.” Although it isn’t an exact price, it’ll give prospects enough of an idea of the minimum amount they’ll be investing.
Turn Your Website into a Lead Engine
While you could do this all yourself, chances are you may not have the time or it could be outside of your expertise. Instead, why not work with a team of art majors and copywriters that can bring your dream website to life with strategy in mind? When you work with us on your website, you can be confident that we take the time to create magic that’s not just stunning but is specifically designed to convert more prospects into leads. All you have to do is book a call with us right here, or you can view our portfolio and read more about our method to web design over here.
