How to Use AI When Writing a Blog
The internet loves to declare things dead. Email marketing? Dead. Facebook? Dead. Blogging? Deader than dead.
Except… that’s a big lie.
Blogging is quietly making a comeback. Not because people suddenly love to read again, but because various AI tools (Google & ChatGPT included) are handpicking blog content to surface for AI Overviews, driving tens of thousands of clicks in the process.
And while big businesses have kept their content game strong, most small business owners have been too distracted chasing social media trends, trying to outsmart ever-changing algorithms.
Myself included y’all.
That was until we checked our analytics and realized that a random podcast episode show notes page, from an episode I recorded over a year ago, was getting tens of thousands of hits.
Why? Because Google featured it in an AI Overview.
It really made me stop and think. The content that built my business wasn’t disappearing overnight. It was working for me months, even years later.
While you might feel strongly about the answer already, I suppose it begs the question…
Is Blogging Still Relevant in 2025?
When was the last time you even considered blogging? I’m guessing you’re like the 95% of small businesses who haven’t given it a thought in actual years.
Or maybe it has been on your mind. You googled it and landed here. You’re wondering, “Is blogging even worth it anymore?”
With social media dominating people’s time, attention spans dwindling and AI-generated content flooding the internet, it’s easy to think written content is now pointless. But in my opinion, blogging is the untapped goldmine small businesses have been sleeping on.
People are craving real human voices! They are tired of everything sounding like the last thing. And they can now spot AI-generated fluff from a mile away.
For a lot of OG bloggers and writers, AI feels like a threat (or, at minimum, a point of tension). A shortcut that dilutes creativity. A tool that turns writing into just another automated task.
*Barf*
No one wants to feel like their years of honing their craft are suddenly irrelevant (it isn’t by the way).
Whether you like it or not AI isn’t going anywhere. And those who figure out how to use it without losing their voice will have the upper hand.
AI is already shaping the content landscape.
And it’s only going to get harder to tell the difference between human-written and AI-generated content. Instead of resisting it, the real bend-and-snap (legally blonde anyone? Just me… awkward) is learning how to use it to your advantage.
Used correctly, AI won’t replace you. It’ll make you faster, sharper, and more effective at what you do best.
And if you continue to choose not to use AI to optimize how you create content, you’re leaving serious money (and traffic) on the table.
Training ChatGPT to Write in Your Brand Voice
AI writing tools can be great. But only if you train them right. Otherwise, you’ll get generic, soulless content that sounds like a sad C+ high school essay.
If you want ChatGPT (or any AI tool) to write like you, here’s the prompt to use:
“You are a master SEO strategist and creative copywriter in the [INDUSTRY] space. You are dedicated to creating quality, original, [TONE] and [STYLE] content. No boring generic copy here. You thoroughly understand the [YOUR URL] brand and are dedicated to organically attracting quality free leads. You look for opportunities to incorporate keywords cleverly and always thoroughly analyze the competition for keywords before beginning your writing. To start, I'm going to feed you multiple blog posts produced in our brand voice. Are you ready?”
It will answer yes. Then, you feed it 3-5 of your best blog posts like this:
Blog 1: [INSERT FULL BLOG POST]
Blog 2: [INSERT FULL BLOG POST]
Blog 3: [INSERT FULL BLOG POST]
Then, have it analyze the tone and patterns:
“Analyze the above writing. What patterns do you notice about the tone, style, and approach to writing? How can you apply that to future content?”
Refine it until the AI understands your style perfectly. Once it does add in one more prompt:
“Ok fantastic, I want you to keep all that in mind every time you go to write a new post. These hit the nail on the head for how I want to show up online.”
Once trained, ChatGPT can help you brainstorm, outline, draft, and refine your blog posts. All while still sounding like you.
Writing Workflow: How to Use AI Efficiently
So how do I actually use AI in my blogging process? Here’s my workflow:
1. Capture Your Best Ideas
Random shower thoughts? Straight into Apple Notes.
Not sure what’s trending? Google the topic and check the top search results.
Need keyword inspiration? ChatGPT or a tool like Ubersuggest can generate ideas.
2. Brainstorming & Outlining
I check the top-ranking blog posts for my topic to see what’s working. This isn’t complicated; google the keyword or phrase your blog content will be about. Look at the top 3-5 pages that surface.
I pull top headlines, simply writing a list of all the H2 headings in the top 3-5 pages. Clearly, that’s the content that will be surfaced. I think about how I can add to this conversation, making it more relevant, current, or interesting to read.
I write a rough outline first (if I have specific ideas). If I’m stuck, I’ll ask ChatGPT to suggest an outline. Based on whatever word vomit is sitting in my notes. (It doesn’t have to be sexy to be effective)
I refine the outline, add notes to myself for topics to cover, pull social posts or other content I’ve already written (and may want to refine) and get the ugliest rough draft you’ve ever seen put together. I’m focused on speed at this point.
3. Drafting with AI
This is where I jump into ChatGPT and continue on the thread where I had already done my tone and brand style training.
“Our next blog post will be “[POSSIBLE TITLE]”
(OPTIONAL) I want you to base the meat and potatoes on this social post that has performed well and I believe to be an original thought of myself as a coach in this space “[COPY/PASTE SOCIAL POST CAPTION]”
Please keep in mind this is what I am seeing ranking currently based on my keywords for this topic:
[LIST OF URLS]
Based on what I’m seeing here are some possible headlines for other top blog posts. Use as potential headings in my post:
[LIST OF HEADINGS]
I don’t want to be too repetitive with the things I’ve shared in the past, I’d rather do some back linking and keep this piece as original as possible while still beefy enough to rank.
Here’s my current draft: [COPY/PASTE UGLY ROUGH DRAFT]
Any other context that would lead to the best possible outcome?”
It may at this point give you an outline of how it suggests you approach it. If you agree with the outline– fantastic, move on. If not, provide a revised/edited outline back.
From there you can prompt ChatGPT to write your first draft:
“[ANY ADDITIONAL FEEDBACK ABOUT THE OUTLINE HERE]
Go ahead and give it a shot.
This has gotta be the best thing you’ve ever written. And be sure to stay in the tone originally discussed. Be structured (avoid fluff). Don’t just deliver the expected, but surprise and delight the reader. Please write draft 1.”
Don’t stop here!
AI is meant to be a collaborative partner. People who stop here and just go with an original draft end up with a lower-quality product.
Your writing should still feel like you. Maybe with a dash or two of some clever words or analogies, you wouldn’t have thought of otherwise.
You NEED to edit. This draft is a starting point, not the final product.
4. Editing & Optimization
I tweak, rework, and add my personal touch.
I use ChatGPT for rewording tricky sections:
“Give me 15 alternative ways to say [sentence], avoiding [specific words].”I run the final draft through Grammarly. Sometimes I agree with the edits. Other times, I feel like it’s a departure from my voice, so I leave the what’s potentially “wrong” grammar. Just polish it up!
How to Get Prioritized by Google’s AI Overviews
Want to rank in Google’s AI Overviews like my podcast episode did? You need to structure your content so AI can easily pull from it. Here’s how:
Use Headings & Subheadings Properly (H1, H2, H3, etc.). AI scans structured content more effectively.
Write in a Q&A Format. AI loves pulling answers from direct questions.
Use Bullet Points & Lists. AI pulls from structured content more than long paragraphs.
Target Informational & How-To Keywords. AI Overviews focus on answering questions.
Include Clear Takeaways. AI often pulls from conclusions, so make yours strong.
Update Old Posts. Fresh content ranks higher. It always has and it always will.
What ChatGPT Can’t Do Yet
AI is powerful, but it’s far from perfect. Here’s what it still can’t do:
Original Thought: AI can remix ideas, but the best insights come from you. What’s your take? Your framework? Your process?
Share Opinions: AI tends to stick to facts. But people prefer to read opinions. Mixing the two makes for a more compelling article anyway. It’s time to share your genius and your “hot takes”.
True Brand Voice: Even with training, your unique perspective will always need a human touch. It can get close, but editing the final draft yourself is still essential.
Real-World Experience: AI hasn’t been in your shoes, worked with your clients, or faced your challenges. That’s where your expertise shines. Your stories are captivating, and you are the only one who knows they exist.
Use AI as a tool, not a replacement for your creativity.
Unimpressed by AI Before?
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The Bottom Line
Blogging is far from dead. It’s an overlooked goldmine for free, organic traffic—especially for small businesses.
And in 2025, AI isn’t here to replace writers. It’s here to help you write (or blog) better, faster, and smarter.
So, stop overthinking. Train AI to sound like you. Write content that Google wants to rank. And start creating blog posts that work for your business long after you hit publish.
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