The Art of Creating a Client Concierge Experience
When you hear the word “concierge”, what comes to mind? Your first thought may be a hotel concierge, the person you can count on to suggest restaurants, answer all your questions, show you the way, and just be your wing person throughout your time there, so you can have a great experience.
Well, you as a service provider can create a concierge-esque experience for your clients. In fact, it’s what we’d suggest you do, especially if you’re wanting to uplevel your offer and market to high-ticket clients.
In this blog post, we’ll be breaking down the art of creating a client concierge experience, so you can be confident that you’re not only delivering a service but also providing a top-notch client experience.
What Does Your Experience Look Like?
In all honesty, it doesn’t quite matter how well you deliver your services if the experience isn’t enjoyable. No matter if you’re creating a website, designing a new brand, delivering social media strategy, we want you to be honing in on the experience you’re providing because that is a whole other side to working with clients.
By definition, the client experience is basically the sum of all interactions a client has with you, from the first impression of your business to the final offboarding and goodbye. It’s entirely based on how you make your clients feel throughout their time interacting with you. This means it doesn’t start when they sign and pay but as soon as they first stumble upon you, when they fill out your lead capture form, when you’re simply communicating via email.
Creating a Client Concierge Experience
Remember that hotel concierge we mentioned earlier? There’s at least one thing that they do that we believe every service provider should aim to mirror– over communication. Concierges are sure to check in on you and how you’re feeling, make sure you’re enjoying your stay, ask if there’s anything you need, etc.
Keep your client informed throughout every step of the process. Over-communicate if need be. It’s better to have a client tell you, “Please stop emailing me so much, I don’t need to know everything that’s happening”, than “Why haven’t I heard from you in a week?!”
THE POWER OF AUTOMATION IN YOUR CLIENT EXPERIENCE
Automation will be your best friend when it comes to streamlining and refining your client experience. If things are running smoothly for you, that will show through to the client. If you’re constantly trying to put out a fire in your business, well…
We love using Dubsado for all things automation and putting reliable systems in place. We’re able to create canned responses, beautiful forms (questionnaires, lead capture, proposals, and contracts), packages, payment plans, and multiple schedulers. Then, we can tie all of those things together to fire off automatically with workflows. Not only does it save time, it just makes sense, especially when working to provide a high-end concierge experience!
We teach our clients inside of The Incubator how to do all of this with Dubsado (plus streamline their project management system to finally have a sustainable business and schedule). We aim to help overwhelmed and underpaid service providers scale their 1:1 service based businesses without switching to courses or digital products, and we invite you to apply now so we can chat!
