What is a VIP Client Experience + How to Create One Easily
As a service provider, besides delivering your services well, there’s only one other thing that can truly make or break your business. It all ties into how you make your clients feel while working with you, or you may also know it as your client experience.
If you want the technical definition, the client experience is the sum of all interactions a client has with you. It involves every single stage of the client journey, from before they’ve even booked you yet!
The goal is to create a total VIP client experience to make your clients feel like they’re receiving top-notch, exclusive services. And today, we’re going to show you how you can create a VIP client experience and why it’s so important!
Why Should You Create a VIP Client Experience?
Having a VIP client experience works sort of like a domino effect, and all the pieces that fall are the amazing benefits. For starters, your clients feel more connected with you, more taken care of and heard, and they’re more trusting in you and your services. People don’t like to part with money, so this is a big deal for them to invest in the skills of another person. The more you can ease them and make them feel comfortable and confident in their decision of choosing you, the better.
Because you’re making them feel all of these amazing feelings, they’re more likely to leave you a killer testimonial and tell all of the other dream clients in their network. Since you’ve got those testimonials now, you can share them everywhere to attract even more of your dreamies. You can turn them into case studies on your blog, sprinkle them throughout your website, post about them on social media, etc. They’ll give you an awesome and effective marketing asset.
And a huge reason why a VIP client experience is so important: You can raise your prices without offering any new additional services. You’re able to sell the experience you provide versus just focusing on the services you offer. Let’s face it, there are tens upon hundreds of service providers out there that can deliver the same services you can. What sets you apart from all those others, though, is the unique and individualized experience you provide.
How to Create a VIP Client Experience
It may seem daunting and like you have to do so many fancy things or work even harder than you already are to achieve a VIP client experience. Can we tell you a little secret? All it takes are small actions that, put together, make one damn good experience. Small actions that won’t take a ton of energy or effort on your part, but that’ll make a huge impact on your clients.
ANSWER QUESTIONS BEFORE THEY ASK THEM
If you already know that a client is probably going to ask about something, answer it before they even have the chance to. Any time you can do this, it’s going to make their experience more smooth. Have an FAQs section on your website or proposal so they don’t have to make the effort to ask you first.
BE CLEAR ON WHAT THEY CAN EXPECT
Never leave a client wondering what to expect, what’s going to happen next, when to reach out to you, etc. This is what creates a disconnect between the two of you. Be super crystal clear on when they can expect you to check-in with them, when you’ll have their proposal ready after a discovery call, what deliverables they’re going to receive, anything that will eliminate as much confusion as possible about what’s happening yet elevate their experience.
OVER COMMUNICATE ALWAYS
Really, what this all boils down to is over communication. You should be communicating everything about the client’s project, so much so that they may even ask you to stop emailing/texting/messaging them so much. You’d much rather them say that you’re telling them too much rather than telling them too little. Under communication is what leads clients to wonder if you’ve ghosted them or not. They shouldn’t go for prolonged periods of time without hearing anything from you. On the flip side, be sure to let your clients know about your communication boundaries, too.
Putting “VIP” in front of anything can make it seem like it requires a ton of work on your part, but hopefully, you can now see that it truly doesn’t. These three guidelines are just simple actions you can take in your communication with your clients to really make their experience working with you feel luxurious.
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