Behind the Scenes: How CEOs Make Decisions & Build Momentum In Their Businesses

PodcastLeadership

Oct 28

Episode 895: Show Notes

One of the most common questions I get is how I make high-level decisions, like what to promote and when. Today, I’m breaking that down for you. I know you’re juggling countless decisions in your business, and it can feel overwhelming. That’s why I want to talk about how you can go about these decisions in a way that aligns with who you are, what kind of business you want to build, and is supported by real data to get you results.

It’s easy to look at successful CEOs and assume big decisions come naturally to them. But the truth is, they were once where you are now. They’ve just built up the experience to make it easier over time! Today I want to help fast-track that process for you by sharing some key considerations for making big business decisions.

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How to Brainstorm a Big Decision

Any decision I have to make starts with brainstorming to approach it from a non-judgmental place. Otherwise, I limit my potential! I usually sit down with my team and ask a whole bunch of questions. I simply ask them and I let my team talk for as long as possible without interrupting them. I try not to weigh in until I’ve heard everything they have to say because once I share my ideas and vision with my team, naturally, they start to mold their ideas around the things I bring up.

I know my team is full of incredible ideas that I might not come up with on my own, but I’m not going to see and hear those things unless I let them talk first. Once these ideas are on the table, I can make informed decisions to help my business thrive! In this informed decision-making step, I gather details that will help me get the best results for whatever I’m working on based on data from past experiences.

Why There is No “Right Choice”

Decisions are not black and white. You have to look at your past experiences and ask yourself questions. The beauty of making high-level decisions in your business is that the right thing isn’t necessarily what I would do or what I would suggest. That’s because you have to take into account your own data, market, ideal client, and how your business is set up.

There is no one “right way” to run a business and there are very few irreversible decisions, so there is always some room for error and growth. If something doesn’t work down the line for whatever reason, you can change it! You can change your mind. You can pivot. I need you to put less pressure on yourself to make the right decision because there isn’t a right choice. There are only decisions!

Building Momentum in Your Business

The faster you make the decisions, the faster your business has the opportunity to scale. That’s not to say that you should rush through decisions without proper data and information. Contrary to popular belief, business success isn’t about how fast you grow or how much money you bring in. I believe that business is about momentum. You can build that up over time and that will create the resilience your business needs to keep going. Businesses that keep going are the ones that stay in business!

I want you to run your business in a way that feels good and allows you to prioritize things that are important to you. I want to help you build momentum. That’s why I built the Co-Op: a community that you can thrive in.

I love that we’ve been able to touch tens of thousands of small business owner’s lives. I want to help you not only make better decisions but decisions that make sense for you and YOUR business. This community is here to support you and I can’t wait to get started!