Learning to Focus So You Can Achieve More with Jonathan Cronstedt, President of Kajabi
Episode 319: Show Notes
Today is all about learning to focus and just doing the actual work! We often play work, procrastinating, doing the fun little things and walking circles around the actual tasks, and then we wonder why we are not succeeding or reaching our business goals. In this episode we are joined by Jonathan Cronstedt, the President of Kajabi, who tells us exactly what we need to hear about the actual requirements for positive business results. Kajabi is a majorly successful company in the digital world, serving online entrepreneurs and helping them to overcome all kinds of technology challenges. In their 7-year history, the company has had back to back showings on the Inc. 5000 and has helped its users sell over $400 million dollars of their products via the platform. This is bananas, right?
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We talk about marketing and the online space, using Facebook Lives to grow your brand and generate sales, and we get into identifying distractions versus opportunities and how to be more productive in general. Jonathan emphasizes the need for mastering one marketing area rather than trying to do a bit of everything, and why it is so important to see a strategy through. Jonathan has so many amazing stories that will resonate with you and that’ll help you in your business, so don’t miss out on this straight up awesome episode of the Strategy Hour Podcast!
The Benefits Of Using Facebook Live
According to Jonathan, Facebook Live is the easiest way to build a following, to clarify your message, understand your market and to turn your knowledge into money. But be prepared: the first time is going to be a challenge because you’ll be in an environment where you might not know what to say at first. But rest assured, you’ll get better every single time! You’ll get better about talking about your business, your messaging, your copywriting and your ability to persuade. It gets you connected to your market, you’ll find out more about their needs, what you can package and sell to them and how to interact with them to get the best results. It’ll help you build your brand, get your face out there, gain you familiarity with what you’re doing and offering your market and is the tool that provides the most benefit from a single action.
How To Approach Facebook Live
Firstly, don’t overcomplicate it! Many people find going live on Facebook totally daunting and they expect to formulate a perfect sales pitch that speaks to their entire market. But instead of doing this, decide beforehand who you want to target specifically, visualizing the customer or client who will most benefit from the angle you are coming at on this specific day. So you don’t want to speak generally, but instead focus on a particular individual with clearly defined demographics in mind. This makes your message much more personal. What is important to remember with Facebook Live is that the return on investment is in the replay, not in the live. So don’t be bummed out when you only see two people on your Live, it might be that a week later you’ll see that thousands of people viewed it. You’re not going live at this stage for your audience, unless you already have them; at the early stage you’re going live for you and you’re getting the ROI from the replay. What you are learning in the early stages is super important: it’s about teaching yourself to communicate your product and to grow your confidence in this area, so don’t get bogged down by wanting to be perfect.
Social Media Is Not A Replacement For Hard Work
The greatest destructive force today is social media because we only see other people’s highlights without understanding the back story and what it might have cost them to get there. Kajabi was not an overnight success and it was a long road to becoming a household name. Their success stems from a desire to genuinely serve, asking how they could serve the market and add value to it. They simplified the complexity of lots of different platforms and made sure that it did what is promised to do before they ever asked anybody for money. So it took them a long time before they became well known. It’s important to remember that the online information is meant to be an extra, or a bonus, it’s not the actual business and does not replace it. You have to put in the hard work. Many of us want the success without putting in the work—we want to microwave success. You can speed up the process, but ultimately you need to provide the transformation of taking people from their current state to their desired state, otherwise you’ll never succeed.
Important Tips For Succeeding in Business
Some solid advice for becoming successful is to stay hungry and humble. It cannot be a short-term endeavor, but it’s about choosing to pay the price of success without knowing what it is going to cost. It’s also crucial not to chase a fantasy every day, a mythical place that you never reach; it’ll only make you depressed. Rather, measure yourself by the distance covered, and ask yourself whether you progressed from where you were the day before. Whatever you do, do not get distracted by every new, promising avenue and abandon the mission you have been working on. It is vital to finish what you start. There are always going to be distractions, but it’s about having the commitment to stay on the path you have chosen. People often blame technology when in fact they never finished the task. What you need to do is implement the plan and ignore the rest until that task is complete. Here is a short cut trick that you can try: before the end of each day, write down three things you can do to move your business forward the next day and then do them before you take on anything else.
Quote This
Online information is meant to be a bonus to your business, not necessarily your business.
—Jonathan Cronstedt
Highlights
The Benefits Of Using Facebook Live. [0:05:36.1]
How To Approach Facebook Live. [0:07:34.1]
Social Media Is Not A Replacement For Hard Work. [0:12:56.1]
Important Tips For Succeeding In Business. [0:23:44.1]
#TalkStrategyToMe [0:23:44.1]
Stay hungry and humble.
Measure yourself by your daily progress.
Don’t get distracted.
Finish what you start.
Write down and do three things.
ON TODAY’S SHOW
Jonathan Cronstedt
Kajabi
Jonathan Cronstedt, or JCron to those close to him, is a dangerously dedicated executive strategist. When he’s not driving outcomes for industry-leading brands or launching products online, he’s blessed enough to be married to Nicole, enjoys a freezer full of fabulous vodka and a puppy named Stella. A leader at the executive level in mortgage, finance, digital marketing, EdTech and direct sales, Jonathan’s skillset is diverse. He is results-oriented and capable of delivering them both quickly and sustainably. Well-versed in all categories of demand generation, sales and marketing methodology, communication, public speaking, strategy and executive leadership, he is comfortable in any business setting and welcomes networking with an attitude of abundance and a desire to deliver value to others...as well as being an avid YPO’er.
Cronstedt has experience leading direct marketing and technology based companies, and currently as the President of Kajabi.com, he's doing just that. Kajabi is a SaaS company dedicated to empowering digital entrepreneurship globally by removing the technology challenges for those desiring to sell and share their knowledge and passions online. In the 7-year history the company has had back to back showings on the Inc. 5000 and has helped its users sell over $400 million dollars of their products via the platform. Previously the GM of SUCCESS Academy, a EdTech and publishing company, Cronstedt enjoys the ability to travel for work and impact entrepreneurs, executives and self-development seekers around the globe.
Cronstedt previously served as the CEO of Digital Marketer and CEO of direct sales dynamo Empower Network. He also spent time driving results for Chet Holmes and Tony Robbins Groups. He is also the chairman of Prodigy Consulting Group. Jonathan holds a Bachelor of Arts in business administration from Concordia University-Irvine. While living in a tech-obsessed world, with Uber at the tips of his fingers, Jonathan also relies on low-tech tools like his Moleskine notebook, pen and a cup of Starbucks.
KEY TOPICS
Facebook Live, Learning, Kajabi, Hard work, Avoiding distractions
