Part 3 - How I Stopped Being the Product
Episode 969: Show Notes
There’s a moment in every business owner’s journey where you realize something’s not working, but you can’t quite explain why.
You’re tired.
Not just physically, but emotionally.
Every win feels personal. Every dip in revenue, feels like failure.
It’s not just pressure.
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It feels like an attack on your personal identity.
Because somewhere along the way, you stopped running a business… and started being the business.
Over time, that model creates a dangerous dynamic:
You are the product.
You are the delivery system.
You are the brand, the bottleneck, the liability, and the asset.
And boy, have I been there. I’m getting real about the shift that changed everything for me:
I stopped being the product.
I’m not just empathizing with this struggle, but giving you a way out.
I’m not telling you to write affirmations or meditate 20 minutes a day (though nothing wrong with either). These strategies are backed by psychology and they are going to help your process of detachment.
This shift is how I reclaimed my time, my energy, and my actual freedom.
Inside the Co-op, we’re doing this differently.
We’re building systems that scale your value.
We’re redesigning offers that respect your life.
And we’re helping you create income that doesn’t collapse the moment you take a break.
You deserve that.
So don’t wait until burnout forces you to change.
You can explore the full Co-op experience (plus my entire course library + template suite) right here!
Quote This
You are not your business. You are not the product. You’re the visionary—and the moment you stop being the delivery system, your business becomes scalable, sustainable, and finally free.
Highlights
The ego trap that keeps you stuck at the center
The 3-part process of detachment that leads to freedom
How to externalize your value so your worth isn’t measured in how available you are
Key Topics:
Identity, Systems, Ownership, Visionary
