Episode 317: Show Notes
Joining us today on the podcast is Kali Rogers, the Founder of Blush Online Life Coaching, a life coaching business aimed at female millennials. Kali is here to teach us more about the super do-able, fun and stress-free Pinterest strategies that have boosted their site traffic and sales and grown their clients and customers. The best of all? You don’t need a Pinterest marketing degree to implement them, you can start today! If you have a Pinterest account but have stopped using it for some reason, we hope this episode will inspire you to get back into it, or if you have been utilizing this potentially awesome tool, that you will get what you need to brush up your skills even more.
In the beginning, Kali used Pinterest for personal reasons such as recipes and fashion inspo, until she decided to take a break. At first she didn’t see how Pinterest, a mostly visual medium, would be applicable to Blush, a service-based business. How would she promote a life coaching business through images? When she first started she didn’t have any entrepreneurial skills but realized that she needed to communicate to people that she and her team knew what they were talking about. She resorted to writing as a cheap, safe means of publicity, creating numerous articles for The Huffington Post, including “An Open Letter From Introverts To Everyone Else”, which went completely viral. Many people have a Pinterest account when they first get started in business, but then they get distracted along the line and stop using it on a regular basis. In this episode we are going to show you that, even though it’s an oldie, it’s still a real goodie. So be sure to join us for this awesome conversation!
When Kali First Started Exploring Pinterest For Business
It was only about two years ago that Kali really discovered Pinterest, after being in business for six years already. This is proof that it is never too late to hop onto the bandwagon with any platform! Kali has found that Pinterest is little work with huge results that you can’t really plan for. It is a forgiving, sustainable channel to use and it’s not social media, it’s a search engine. This is when it clicked that she can actually perform on this platform and use it to promote her business. Pinterest is an especially promising avenue when you tap into the lesser-populated arenas, such as weight loss recipes, and creating content and keywords that fit into those categories. What also makes it different is there is no front page on Pinterest, the more you scroll down, the more content pops up, so no one is left out and it makes it possible for anyone to break through on this medium.
Some Of Her Initial Breakthrough Strategies
With Pinterest, it’s important to use the platform often, because it seems to reward frequent participation. Kali did one of Melyssa Griffin’s courses which really gave her helpful strategies, such as branding your pins, creating six or seven pins per blogpost, sharing other people’s pins and content, automating your pins and looping content. She uses Tailwind to help find boards through Tribes, so she hardly goes on Pinterest and mostly works through this scheduling and looping application. When she started really utilizing Pinterest, she went from about a hundred to a thousand visitors a day. Another strategy she incorporates is doing some outbound linking for SEO, but mostly just internal links that she litters throughout her blog so that people stay. Another important strategy is using keywords. Under her pins, she would have keywords that are relevant to the content being pinned, for example “self-help”, “break-up” or even “millennials”, anything Google will pick up on.
How Kali Created Seven Pins Per Post
She used the free version of Canva and looked at other people’s templates, especially those pins that were performing well. She would get a stock photo, get it onto Canva and put an overlay on it, in one of her brand colors. She would then use fonts that correlate with her site, identify the best quotes from the blog and use the title, and also put content in bullet form. Then from there she would schedule them, not dumping all at once.
Some More Benefits Of Using Pinterest
She admits that they do sometimes attract bad traffic, people that just browse, but at the same time they do get more members. Because Blush is a subscription model, when someone signs up, their lifetime value of them is high. Ever since starting on Pinterest, Kali feels like she has more control over her business. She talks about the encouragement and mental boost she gets from creating content that matters to people and sometimes old posts resurge and people suddenly pay attention to them.
It’s also useful to create evergreen content that can be posted at any time. It’s all about using your content in a way that gets seen and that leads to sales. Pinterest is super user friendly and the audience’s expectations are lower than for Instagram where you compete with professional designers and photographers, for example. It’s more enjoyable because there is less pressure to be perfect, and more content gets through. People on Pinterest also don’t care how many followers you have – all you have to do is create content that people are searching for.
When Kali First Started Exploring Pinterest For Business. [0:06:33.1]
Some Of Her Initial Breakthrough Strategies. [0:13:30.1]
How Kali Created Seven Pins Per Post. [0:18:45.1]
Some More Benefits Of Using Pinterest. [0:21:24.1]
Set up a Canva account.
Identify keywords in your field.
Do research about pins.
Create seven different templates.
Use photos, quotes and titles.