Episode 304: Show Notes
Hi guys! Today’s episode is a really big deal. We are busting with excitement to share with you our motivation behind changing a key aspect of our business—the name! When you start a new company, the last thing you think about is changing it. Even though change can be terrifying, we hope that you will be equally as enthusiastic about the new direction we are moving into as we are. We assure you that we will do everything possible to continue serving you to the best of our abilities, and we can almost guarantee that you will love this change as much as we do.
Part of the name changing process involves making our brand more inclusive by collaborating with online entrepreneurs who will be educating you on a wide range of topics. You will not be hearing from only us in future but will be enriched by the knowledge of a plethora of experts in various fields of business. Be sure to tune in today to join in our celebrations and to find out all the cool new things we are going to be offering you.
We Are Changing Our Name!
You might have heard our official announcement or perhaps you noticed the changes to our social media accounts, but in case you missed it, Think Creative Collective no longer exists. If this is shocking news to you, don’t fret! We’re still here and we are bringing you something even better. After many intentional conversations, we decided to change the name to Boss Project. This decision was based on a number of things, but basically, we felt like our name was no longer representative of what we stand for and of our future aspirations for the business. When the two of us first collaborated, we thought about changing the name to something entirely different but eventually agreed that it was unnecessary at the time. Three and a half years later, however, we felt ready to take the leap.
The Origins of Boss Project
Interestingly, the name started long before we considered it for our business name. It started as a side-hustle project which included an Instagram page. We had a sense that the business was centered around the two of us to a large extent and we wanted to hand the baton over to our audience. There are so many talented people who we feel deserve more credit and who can contribute to a more diverse experience for people. We don’t have all the answers and we want to include others to share their knowledge. We decided to test run the idea and named one of our summits Boss Project Summit, and the positive feedback we got from this was incredible. When we shared the idea with our team, everyone was on board and agreed that the change made sense.
Considering The Future
We both also felt that we needed to start thinking about the future of the business. Of course, we want to remain relevant and we believe that part of that is considering the elements of the business that are sellable. Not that we are planning on selling or backing out, but we want to keep growing the value of the business and have more people involved with it. We are doing three summits this year, and you’ll hear all about it very soon. We have also gathered a number of online entrepreneurs to offer you a selection of courses bundled together in what we call the Boss Vault. We have an exclusive offer running for five days where you get access to these premium products for only $99! We are doing a bunch of celebration stuff, including giveaways. On Thursday, 21 February at noon we are having a mega kick-off party webinar.
If you have any questions, please go to our Facebook group and join the conversation. Tell us what you’d like to see from us and how we can better serve you. Also share why you love this community, tag some friends and keep interacting with us.
We are changing our name! [0:04:03]
The origins of Boss Project [0:08:20]
Considering the future [0:13:34]
Share your thoughts with us [0:21:22]