Unstuck — Part 1: The Fear, Worry & Time Preventing You From Launching Your Digital Product
Episode 846: Show Notes
Right now, you have free opportunities to be seen by an organic audience and get free traffic to your offers from people all over the globe. What a time to be alive! What an incredible chance to grow your business! Today's episode of the Strategy Hour Podcast is part one of a two-part miniseries that covers the obstacles that might be preventing you from launching your next (or even your first) digital product. This miniseries was developed in conjunction with Digital Product Fast Track, a free challenge to take you from idea to launch in just one day! Sign up right here and tune in today to learn about the fear and the worry that often creep in and the time it takes to get your product launched.
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How to Overcome the Overwhelm that Comes with Launching
Does the idea of launching a digital product have you frozen with overwhelm? You’ve come to the right place! I am a naturally anxious person, and I tend to get uptight about decisions that feel really important. But, I’m excited to tell you that this is not a decision that’s going to make or break your business. You can change your mind as many times as you need to! I want to take you through it step-by-step, and that’s why I’ve laid it all out in Digital Product Fast Track. That way, we are only going to make one decision at a time and it’s going to be so much easier for you to get across the finish line.
Why Visibility is So Scary (& Why Do it Anyway!)
Visibility can be really intimidating. I thought it might get easier with time, but I still find myself anxious about people seeing my work, reading my thoughts, and hearing my voice. Here’s the thing, your work deserves to be out in the world! People can’t benefit from your work unless you are willing to get visible. One thing that has really helped me with this is to think about the “one person.” I don’t think about a room full of people listening to me and watching me. I think about sitting across from the one person that I want my work to benefit. Remember, if people want to criticize you, it says more about them than it does about you!
One Way to Take All the Pressure Off Your Product
What if your digital product doesn’t sell? Is that actually a bad thing? Absolutely not! Once you start approaching everything like it’s an experiment, all of the pressure dissipates immediately. It’s such a huge opportunity to gather information and insights and learn for next time. If you fail, what could it mean? Maybe you didn’t have enough visibility, or your messaging was wrong, or your product doesn’t solve a big enough problem. Tracking and surveys are one way to find this out. Use your email list or ask your ideal clients. Maybe you need to tackle a totally different problem, and that’s fine too. The whole point of launching on pre-sales is to be able to gather this information before you produce the product.
What it Really Means to Serve a Past Version of You
Maybe you want to create something that is truly useful for your audience, but you don’t know what it is yet. Most people who go out and launch something are serving people who are like them. The easiest person to serve is the one that’s most like a past version of you. What were you most challenged with when you were in their position? What helped you get unstuck? We’re trying to help someone to go from Point A to Point B. If more is required, that might be too much for a digital product. The answer? Simplify! Often the things that are most useful to other people are the things we take for granted.
The Unexpected Way to Create the Time You Need
Do you want income that isn’t tied to your time, but you’re too busy to create a digital product to sell? This can feel very real. There are seasons of life when we truly don’t have time, but if this is a priority to you, you might just have to let something else go. It might not be the thing that you think is taking up all of your time. Is there anything you feel obligated to do that isn’t necessarily getting you to where you want to go? Is there a way you can ask for help? What would buy back some of your time? It can happen. It’s just a matter of priorities.
We have tried to make absolutely everything you need to go from idea to launch in just one day. All this is laid out for you step-by-step with all the templates and tech walkthroughs necessary. We are going to make this as easy as possible. Sign up now and get started today!
Quote This
Your work deserves to be out in the world, to be consumed, to be benefitted from. That’s not possible unless you’re willing to get visible!
Highlights
How to Overcome the Overwhelm that Comes with Launching [0:01:13]
Why Visibility is So Scary (and Why You Should Do it Anyway!) [0:02:44]
One Way to Take All the Pressure Off Your Product [0:09:12]
What it Really Means to Serve a Past Version of You [0:16:47]
The Unexpected Way You Can Create the Time You Need [0:27:11]
OUR HOST:
Abagail Pumphrey
Boss Project on Instagram | Facebook
Abagail Pumphrey, the Co-Founder & CEO of Boss Project, has been a driving force in the creative entrepreneur industry since 2015. With a passion for empowering service-based business owners around the globe, she became internet-famous after the launch of the transformative training, "Trello for Business." This innovative system revitalized the operations of over 10,000 business owners, making a significant impact on the online business landscape.
Under Abagail's leadership, Boss Project has been featured in prestigious publications such as Forbes, Marie Claire, INC, and HuffPost. Her twice-weekly podcast, The Strategy Hour, is a staple in the business community, continuously topping Business and Management Charts on Apple with millions of listeners from around the world.
Abagail's superpower lies in her ability to break down complex concepts into easy-to-implement, duplicatable systems. As an expert in online sales and a data-driven strategist, she has turned a layoff into a 7-figure work-from-home business. Abagail's mission to help more female founders become financially free, without letting their businesses take over their lives, continues to inspire and guide entrepreneurs on their path to success.
Key Topics:
Launching, Visibility, Marketing, Digital products
We Mentioned:
One Day Launch: Digital Product Fast Track
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Crashplan.com/BOSSPROJECT to sign up for a free trial
Monarchmoney.com/STRATEGY for an extended thirty day free trial
