Why Talking to Strangers May Be The Key to Revenue Growth & Your Happiness (Plus, The 7 Stories That Create Deep Connection)

PodcastMarketing

Apr 10

Episode 838: Show Notes

Are you creating a diverse social experience for yourself and your business? Or are you playing it safe? I’m going to argue why talking to strangers might be the key to more revenue growth and your happiness!

During this episode, I’m going to tell you how talking to strangers has contributed to my overall happiness and helped me to grow my revenue and how you can make the same thing happen in your own life and business.

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The Two Elements That Make Up the Magic of Relational Diversity

Researchers have found that there’s a really clear relationship between relational diversity and overall levels of satisfaction. How many kinds of people do you interact with on any given day? The more relationship categories that you talk to on any given day and the more even the conversations are between them, the happier you are. We’ve all been out of balance. Since the pandemic, business owners have been more isolated than ever before. I think the burnout that people are experiencing is not from the work itself. It’s from the lack of connection. It’s not necessarily a shift away from talking to the people you know, but more intentionally pursuing talking to the people you don’t.

So, You’re Talking to Strangers. What Now?

Reaching people outside of your network naturally is going to take a shift. It specifically requires you to make a change in terms of your content, the things that you say, and the way that you introduce yourself. People spend a lot more time playing it safe than trying to intentionally grow in this way. You have to do this in a specific place that is going to organically get you in front of strangers. Right now, my favorite is Instagram Reels. You have to create a natural interaction in an unnatural environment. This is not just to grow your revenue! When you realize the value of each relationship and the opportunity to contribute to someone’s well-being, everything changes.

Seven Ways to Tell Strangers Your Story

Storytelling is such a unique opportunity to really create connections that feel valuable and true. Every story, in some shape or form, has already been told, and they all fit into seven plotlines. A Catalyst Story or an I’m Done Moment asks what sparked the change you experienced. How can you take people into that moment? A Rags to Riches story speaks to where you came from and how you got to where you are today. The Quest is all about the pursuit of a goal and overcoming challenges that pop up along the way. A Side Story is lighthearted. It’s the anecdotes and all the things that make you human. Feedback and Improvement stories center on feedback and areas of improvement. A Tragedy enables you to talk about your failures, and a Risk Story is all about overcoming a monster. What almost shut your doors?

I can’t wait to see how you weave these stories into what you do and how you share them with a world that doesn’t know you yet. This is going to lead to more loyalty and more sales because someone that commits to telling all these types of stories is going to feel vulnerable, upfront, transparent, and real in a way that a lot of businesses are not portraying themselves. This is your opportunity for connection. This is your opportunity to get in front of new people. Find out more here or DM me the word ‘accelerate’ on Instagram and I will send you the details.

Quote This

Story is such a unique opportunity to really create connections that feel valuable and true.

Highlights

The Two Elements That Make Up the Magic of Relational Diversity [0:02:37]
So, You’re Talking to Strangers. What Now? [0:08:50]
Seven Ways to Tell Strangers Your Story [0:14:30]

OUR HOST:

Abagail Pumphrey

Abagail on Instagram

Boss Project on Instagram | Facebook

Abagail Pumphrey, the Co-Founder & CEO of Boss Project, has been a driving force in the creative entrepreneur industry since 2015. With a passion for empowering service-based business owners around the globe, she became internet-famous after the launch of the transformative training, "Trello for Business." This innovative system revitalized the operations of over 10,000 business owners, making a significant impact on the online business landscape.

Under Abagail's leadership, Boss Project has been featured in prestigious publications such as Forbes, Marie Claire, INC, and HuffPost. Her twice-weekly podcast, The Strategy Hour, is a staple in the business community, continuously topping Business and Management Charts on Apple with millions of listeners from around the world.

Abagail's superpower lies in her ability to break down complex concepts into easy-to-implement, duplicatable systems. As an expert in online sales and a data-driven strategist, she has turned a layoff into a 7-figure work-from-home business. Abagail's mission to help more female founders become financially free, without letting their businesses take over their lives, continues to inspire and guide entrepreneurs on their path to success.