Top Business Podcast • over 4 million downloads • 900+ episodes
The Strategy Hour Podcast
with abagail pumphrey
Recognized by INC and Forbes as one of the best podcasts for entrepreneurs, join our twice-weekly show as we share business strategies, interviews, and actionable advice for building an online business your way.
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Our Episodes
There is No “Done” in Business
In today’s episode, we share what we’ve learned about the business journey, and break down some of the phases, checkpoints, and milestones you’ll experience along the way. Throughout our careers, we’ve had the honor and privilege of working with some pretty phenomenal service-based organizations. And due to the nature of our work, we’ve had the opportunity to observe the inner workings of countless small businesses. In that time, we’ve seen key patterns emerge that we believe anyone can learn from!
Are One-Time Projects or Retainers Right For You?
Today, we discuss the difference between one-time projects and retainer projects for clients and how you can determine which is right for you. There are many filters through which to run your decision-making process when deciding whether to explore one over the other or have a hybrid between the two. In this episode, we share insight into the questions you should be asking yourself in order to make that call.
How to Sell at a Range of Price Points and Close Different Kinds of Clients
Today we’re talking about pricing! We have been discussing pricing for creative small business owners since the beginning. This is our happy place! We have a new version of this conversation today and are excited to share it with you. Let’s face it, the market is just totally weird right now. Business owners approach us often, asking for advice about whether to pivot or start over. And 90% of the time, we’re Team Pivot, as long as you ensure that your pivot aligns with what the market sees as essential. You’ve got to meet your clients or prospective clients where they’re at. So what does it take to close different kinds of clients at different price points?
Low Priced vs. Premium Offers - What’s Working Now?
As you probably know by now, we’re obsessed with talking about pricing, so this episode is one of our new favorites! This conversation is more important than ever right now because of the current economic climate. There is no such thing as a one-size-fits all pricing model so today, we’re going to walk you through a couple of different scenarios that we have seen are working well for people.
No One Actually Understands Capacity: Here’s Why
Today we are diving into what you need to get right in your service-based business. This has a dramatic effect across the board and will either make your business very successful or lead to its failure! The people getting this wrong are often the ones who are on the road to burnout, are overworked and underpaid, they feel like everything is working against them and all systems are broken, they’re not reaching their financial goals and don’t understand why, and they don’t know where all their time is going.
How to Become Financially Healthy with Financial Gym CEO Shannon McLay
Our mission at Boss Project is to empower creative business owners to build a life and business that excels financially and supports them soulfully. Since we started this business, we have been truly dedicated to helping build a community of fiercely supportive people that are also ridiculously profitable. So much of that comes with financial literacy.
We want to see more women and femmes in business be not only financially safe but financially thriving. That’s a huge reason we brought on today’s guest who is dedicated to empowering people through financial literacy. Shannon McLay is the CEO and Founder of Financial Gym, a revolutionary financial services company, and she is an expert in helping others to build both personal and business finance.
Understanding How Profit Changes as Your Business Ages
Maybe you’re a one-woman show. Maybe you’ve hired a part-time employee or a contractor or two. You have probably seen significantly high profits in your first few years. Now, you’re entering years three, four, five, and beyond, and you want to pay yourself more, hire more, or have other expenses you want to reallocate funds to. You’re so married to your high profits, that you will create goals for yourself to do anything you can to maintain those profits while being able to spend more money. We really want you to give yourself a bit of a break here! And that’s exactly what we hope to empower you to do through this episode.
Creating a "Garage" For Your Business
Today we're talking about creating an intranet (which we also refer to as a “garage”) for your company. This is separate from the project management of your day-to-day operations. This is more about setting the precedent for your company culture, creating SOPs, and focusing on other high level elements that are essential to the running of a successful business. You can think of it as Union Station for your team, your clients, and you!
Until we had an intranet in our business, we wouldn’t have known it was missing. Now, we can’t imagine ever living without it! It has been so useful in so many ways. At first we used it only internally, but then we decided to branch out and use it to enhance our clients’ experience, and the results have been incredible.
All the Reasons We Love Our Partnership & Why You Shouldn’t Do It Anyways
Most people who go into business are usually technicians who are really skilled at one area of the business. Learning to be a leader in your business is the most challenging part of running a business. Here’s the hierarchy we see: you’re a technician, and then hopefully you begin to love sales too. Then, hopefully, you begin to learn and love how to be a leader. If you don’t like sales, then we would say, don’t start a business. That doesn’t mean it’s impossible to find a way to sell that is in alignment with you, but you do absolutely have to find a way to like it.
How a Partnership Can Make Your Business Go Down in Flames
We’ve been asked countless times about our business partnership and our take on whether we feel that partnership is a good route. We’ve been in a partnership from the get-go, and clients are often curious as to how we manage communication and generally maintain a healthy working relationship. In this episode, we tackle the cons of partnership: why you should never get into one and why, and the next episode will explore the pros. Naturally, there are potential issues that can arise and cause tension in a partnership, and today we identify what to look out for if you’re considering partnering up with someone. You’ll discover a few of the, dare we say, many drawbacks of partnership, the requirements for maintaining a successful partnership, and the principal cause of partnerships (and subsequently, businesses) going down in flames!
Inspired to Do Less: A Lesson in Showing Up in Alignment
How to live more and do less is one of our favorite topics of conversation. If you’re a natural people pleaser, it can be really hard to consider taking some things off of your to-do list. But people-pleasing can be rooted in a manipulative reflex. It can also be a trauma response. During the conference that Abagail recently attended, she heard from three speakers with one underlying message-- do less!
While this sounds counterintuitive, it's something we truly believe, and we want to share some of the nuggets of wisdom that helped us to prioritize this in our own lives, within a productivity-obsessed culture. Three inspiring speakers shared very different insights from their own personal journeys and the research they have done to understand the lives of others. Today, we’re sharing them with you.
The Difference Between Growing and Scaling
If you follow us on social media, you might have seen that we have been on quite the podcast roadshow! One theme that kept coming out of our conversations is the things that service providers need to think about before scaling. We realized we need to take a step back and talk about it: what is scaling actually?
A lot of business owners misconstrue scaling and growth. Today, we want to talk about the actual definitions of these two processes, and how you can apply them in your business. You can have one without the other. You can have both. You can have neither. What does that really look like, intentionally, in your business? Tune in to find out!
5 Signs You Might Need a New Website in 2023
We’ve been building websites for over a decade and have really honed in on what’s working (and what isn’t) in the service world. Your website might look impressive, but if it’s not representative of who you are today, it’s not serving you. In this episode, we outline five signs it’s time to consider a new website design. And we’re not merely talking about branding! In many cases, major reconfigurations are in order, taking into account everything from your site architecture and user interface to your messaging; what you’re saying, how you’re saying it, and who you’re connecting it to. Tune in to find out which pitfalls to avoid and how best to make your website work for you.
The Hiring Strategy We Suggest for the 2023 Climate
Today we are talking about hiring in the current economic climate. The biggest layoffs since 2008 are taking place at the moment, and layoffs in the technology industry have actually surpassed those that took place during the Great Recession.
The common trend that we are seeing amongst business owners who have been operating for more than four years is a collective desire to move away from being the “doers” in their business and shift towards a leadership position where they can focus more on strategy and creative direction. This means needing to hire people who can take up the “implementer” type of work. A lot of the work we are doing with our clients is around how to make this pivot as smooth and successful as possible! It’s a challenge, but it’s such an important move to make if you are going to take your business to the next level.
How to Identify and Prioritize Your Third Place
Today’s discussion is about an idea that has had a resurgence recently for a number of reasons. The concept of finding a Third Place is nothing new! It’s actually been around for a long time; it is just popular at the moment. No matter how trendy it is, it is worthwhile to discuss and integrate into your life. The ‘Third Place’ was coined by a US sociologist who wrote a book called The Great Good Place describing a place outside of your home or work where you can relax.
meet your host
I don’t believe there’s one right way to build a business.
I’m your host, Abagail Pumphrey. And I’m dedicated to supporting online businesses.
I’m here to help you build business your way: one that supports not only the life you have but the life you want. I’m on a personal mission to help you become financially free.
I’m talking about all the lessons learned as I turned a layoff into a 7-figure online business. I’m here to help you prioritize your life every step of the way, whether you’re creating your first digital product, growing an email list, or scaling an already profitable business.
I want to hear your hot takes, your biggest takeaways, or the genius ideas that pop in your head as you’re listening to the show.
My DMs are always open on Instagram, so head over and introduce yourself so I can get to know you!
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Meet Our Partners
The links below are affiliate links. We receive a commission (at no additional cost to you) when you purchase through these links.
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Digital Product Jumpstart
Build your list and grow your revenue at the same time!
I’ve kept these details to myself for far too long. I’m ready to spill everything and give you the exact steps that’ve helped me generate tens of thousands of qualified leads and MILLIONS in low-ticket digital product sales. I won’t just show you what I did, I’ll teach you how you can do it too.
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