industry: Finance
Bastian Accounting
Tiffany had been running her accounting business for photographers for a decade. As we entered into 2023, she felt ready for some big shifts, inside and out.
She dived head first into realigning her packages inside our Incubator program, learning more about managing and scaling a team inside C-Suite on Demand, and with all this growth, she needed an updated website and brand identity to match!
Enter: Team Boss Project!
Our Goal:
Create an personable and playful brand identity and website that highlighted Tiffany’s unique specialty and drew in organic traffic.
phase one
Brand Identity Design
Tiffany’s vibrant personality draws her ideal clients in, so it was crucial we kept the same spirit in her new branding. Simultaneously, we needed to communicate an air of authority and expertise. She’s got serious credentials and really knows her stuff!
With those two things in mind, we created a bright, playful color palette with a few grounding shades, and used a variety of serif fonts throughout the typography to show expertise.
Her logo and submark bring her personality and her audience to the forefront. It’s immediately evident who she serves and how she does it!
Ready for strategic, effective branding?
phase two
Copywriting & Website Design
With the brand design approved, we were ready to move into wire framing, writing website copy, and developing the website.
copywriting and wireframe strategy
Bastian Accounting offers specific, targeted services for a niche audience. We knew that with the right strategy, we could create a site with excellent search engine performance.
With that in mind, we decided to take a unique approach to the site map. Rather than creating a standard services page that described her unique packages, we created pages for specific deliverables included in her packages. For example, instead of a page dedicated to their “Legit” accounting package, we created pages for Tax Strategy, Bookkeeping, Contractor Compliance, etc.
website build
We built a custom Squarespace website, making sure every page was clean and clear, with personality to match their level of service.
We incorporated a few unique elements on this site that made it extra special:
Services Mega Menu
“Meet the Team” page highlights all employees and really showcases the awesome team culture at Bastian Accounting
Custom dropdown box on blog page to lead to their State-by-State Sales Tax blog posts
This strategy allowed us to target specific phrases and questions and rank on the first page of Google within 30 days! Tiffany sent us this screenshot from a lead capture form she received:
