Marketing Your Hand Lettering Business: How to grow faster, smarter and with more intention
Are you spending every opportunity you get manning a booth at a craft show, First Friday's or flea markets only to be selling your beautiful hand lettered (custom pieces) for pennies on the dollar what they are worth? There seems to be this silly misconception that because it is “handmade” it is somehow less valuable that the fine artists who sell in galleries down the street for hundreds more than you are selling your work for. Guess what? You don’t have to devalue your work or your time anymore.
We want to bust the myth that you have to shell out custom piece after custom piece. What if instead you had the skills to recreate your work digitally so it could be reproduced over and over again.
Recently we were chatting with Alex Estes, the talented calligrapher behind the Prairie Letter Shop about this experience we kept seeing creatives have. We all decided we wanted to do something about it, so we created a brand new course called Becoming an Online Artist - designed to help you transform your art from paper to digital, to save you money and time in the process.
Figuring all this stuff out isn't exactly straightforward. The tech stuff, the marketing, the promotion, the transition from paper to digital - it can all seem overwhelming. We know when we decided to do our first digital design, we could not find a SINGLE good resource detailing all of the things we've since figured out. We were so frustrated, we spent months, even years perfecting this process and honing our craft. We have built the perfect resource just for you.
You know you should be putting your work online - but you are feeling nervous, intimidated, and overwhelmed by the tech side of it. Putting yourself out there seems kind of scary too!
You know other creative business owners are using this medium - but you figure it’s not for you. It’s too complicated, it’s too expensive, or you’re just not ready. You figure you should “wait until you’re more established.”
We don’t want you to hold back. That’s why we created Becoming an Online Artist, which gives you the tech training, the confidence and the perfect marketing outline so you can start growing your business like a pro.
You are ready. Right Now.
A year from now, do you want a huge audience of raving, paying customers - or still be waiting to feel “ready”? We know which one we’d choose.
So how does this all work?
You will learn from a graphic designer and a calligrapher. You’ll get a look over Abagail and Alex’s shoulders as they share step-by-step how to turn your design on paper into a digital format that can be reproduced both on and offline. Plus, they’ll share the tools and software they use to make the magic happen!
Next we will teach you how to take your digitized designs and use them to create beautiful marketing pieces for your business. Learn new ways you can use your hand lettering to brand your business, create products to sell and simplify your life. Turn those digitized beauties into workable, shareable and editable marketing pieces for your brand and business (think Instagram graphics, Facebook ads, PDFs, website elements, etc).
WHEN AND WHERE IS IT HAPPENING?
Doors are opening soon for Becoming an Online Artist. Make sure you’re on the list to be one of the first to get in. By signing up you’ll also get access to our free mini-lessons and get our favorite guide walking you through 20 tools the pros use that won't cost you a fortune. You’ll start with Our Top 10 Tools For Hand Lettering then you’ll hear all about Our Creative Journey and finally you’ll wrap up hearing all about Our Biggest Business Mistakes (so you don’t have to make them too).
You will leave this course knowing:
How to transfer your art from paper to the digital form.
How to use digital editing tools to perfect your digital product
How to make a simple, colorful social media graphic and how to apply the skills to other design projects
How to create additional branding and marketing graphics and how best to scale your business, increase profits, and get your name out there
Becoming an Online Artist is built for you in mind. We've tailored the lessons to fit a variety of creatives both new and seasoned. This course is perfect to be used:
As a Calligrapher or Hand Letterer: Transfer your hand-lettering into digital form so that you can use your art for an endless number of applications- online graphics, branding, prints, cards, wedding invitations, totes, mugs, and more.
As a Fine Artist: Transfer your art into digital form for ease of printing and reproduction. You’ll also be able to transfer your art and layer onto images for social media and marketing purposes.
As a Creative Entrepreneur: Use digitized hand lettered elements to brand your business as totally unique and custom. Use the skills to infuse your personality into your branding and stand out among the rest!
As an Etsy Shop Owner: Use these skills to create banners, sales graphics, and more! Those are just a few examples. Click below to enroll in Becoming an Online Artist to convert your creativity to make more money and save you time.
We’ve already had such incredible feedback from students who have enrolled! We love seeing their excitement and willingness to learn and share with the creative community. We look forward to creating something truly amazing for you and your business. Whether you are a creative doodler working on a side business, are a full time hand-letterer or if you haven’t even started yet, this course is for you. We can’t wait to see you inside.
“I signed up for this course right when I woke up this morning! I am new(ish) to my calligraphy and lettering journey and have desired for several months to learn how to digitize my work so I can not only improve my work, but also be able to make higher quantities and be more profitable. I think this is the next step in my lettering business.”
