How to Create a High-Touch Signature Service
We recently told the complete truth about the elusive “passive income” trend and how it’s a total sham. We also told you what you should do instead, and that’s create a High-Touch Signature Service.™
In a nutshell, a High-Touch Signature Service is what will allow you to go from working with 12 clients per month (and barely breaking even) to 4 clients per month (and making much more than before). It’s what will save your sanity, capacity, time, and pockets in the long run because you’re able to work less while making more!
In this post, we’re going to break down the 4 key phases to creating a High-Touch Signature Service, so you can be well on your way to putting your life first in your business while surpassing your financial goals.
Step 1: Expertise
What are you an expert (or even just really good) at? What’s something you know like the back of your hand and could help others do? The first step is all about using your expertise to come up with a service you could provide to help others solve a problem, no matter how large or small that problem is.
You don’t need to have a degree in this! Sometimes you do depending on what exactly it is, but it could very well be something you learned from your 9-5, in your past career, as a parent, or just from your lived experiences as a human being. Is there something you’re really good at that others around you aren’t? That is your expertise!
If you’re struggling to identify your expertise, remember that you don’t have to reinvent the wheel here. This doesn’t have to be something that’s totally unique.
Step 2: Simplify
Now, take the service you’ve come up with and simplify it. Wrap it up in a nice, simple package to present to potential clients. You don’t need any fancy add-ons or a la carte items. The goal here is to eliminate decision fatigue for your clients, meaning they’re ready to sign and pay quicker because they aren’t presented with an overwhelming number of options and information.
Make it clear how you want to show up for them, what they can expect from working with you, how you’ll be helping them, and present that in a simple package (We know we’re using that word a lot, but we just really want to get the point across).
Step 3: Automate
What can you automate to make your process smoother and more streamlined? Where can you free up time in your admin process? How can you start to deliver a really high-end experience without you having to be the main touch point in it all?
Personally, we love using Dubsado for the workflows, canned emails, forms, scheduler, and more that allow us to treat it as a literal Virtual Assistant that will take care of the mundane backend admin tasks.
We’ve created an incredible automated process that we walk our clients through inside The Incubator! Just apply here if you want to learn more about it.
Step 4: Grow
The only way for you to truly scale and touch the lives of more people is for you to have amazing support. Support looks differently for everyone! You may only need one or two extra hands in your business, or you may end up scaling to a team of 10 or 20.
We help our clients identify the parts of their process that they can offload to a team member, so they get to stay in their zone of genius, deliver their services, and create a phenomenal client experience.
With the proper delegation, you can absolutely grow a 1:1 service-based business. We’d love for you to apply for the Incubator, so we can teach you exactly how to move through these 4 steps. Just DM us on Instagram @bossproject once you’ve applied so we can move you up in the queue!
