If you’ve been following Boss Project for a while then you know we like to reclaim words and then redefine their meanings to what aligns with us AND for you (business owners). We’re at it again and this time we want to take back the word “burnout”.

Burnout has been given a negative reputation and business owners are running away from it as fast as possible. However, we’ve come to find out that burnout isn’t this big, bad thing everyone makes it out to be. In fact, burnout has helped change our business for the better.

In this blog, we’re going to tell you what burnout means to us and how you can reclaim it into something productive and powerful in your business.

Do you ever notice how you read one post online about a topic and next thing you know you’re being served up ads or related content out the wazoo? Yeah, the secret that our phones are listening to us 24/7 is out. Although this is fantastic for a personalized ad experience it certainly doesn’t help our already overwhelmed minds. When we sit down to read just one thing, all of a sudden we look up and we’ve zombie-style zonked out, staring at our phone for hours on end.

When this happens it makes us begin to hate our phones. It makes resentful of social media apps that may not be at fault in the first place. So what do we normally do when we feel this way? We shut down completely and never look back. Well, since our businesses rely on the buzz of social media, we can’t leave it for too long.

There are obvious benefits to leading a healthy lifestyle — you’ll be healthy, look toned & strong, and maybe even hit your happy weight. But those are future you problems. All present you really cares about right now is building a sustainable business.

You could use those benefits, but not as much as you could use the benefits of making a full time living as a boss babe.