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Optimize, Services Abagail Pumphrey Optimize, Services Abagail Pumphrey

How to Create a Signature Service for Your Virtual Assistant Business

As a Virtual Assistant, likely one of the best ways to describe your services is “flexible.” Especially as a General VA, flexibility is one thing that seemingly allows you to keep growing your business. Because you probably don’t specialize in one specific area, you’re able to keep adjusting and bending to your clients’ needs and adding more skills to your bucket.

However, another common theme within the VA world is one that we believe can become detrimental: hourly pricing. As you become more efficient in your work and take less time to complete things, this comes back to bite you in the rear.

The solution? Honing into a signature service that you can offer at a package rate. In this blog post, we’ll be diving into what a signature service is and how you can create one for your Virtual Assistant business!

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Optimize, Leadership Abagail Pumphrey Optimize, Leadership Abagail Pumphrey

Which is Best for Your Business? Group Coaching or 1 on 1

We’ve heard it many times before and we’re sure it won’t be the last time. You want to burn your business to the ground and rebuild it into something new? We get it, building a business is not easy and sometimes plateaus are hit and building something new feels like the best answer.

We know there’s a ceiling that gets hit over and over again with 1:1 service providers.You’re cruising along and then one day you’ve hit an income ceiling and time ceiling and it seems like the only way out is to pivot. You’re convinced that your done-for-you service is the timesuck (and it is), but your solution is to pivot to serve more people, but less hands on. And it seems sexy at first, we get it! But we’re here to do what we do best and poke holes in your seemingly seamless shift so you can truly find the best solution for you.

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Optimize, Scaling Abagail Pumphrey Optimize, Scaling Abagail Pumphrey

How to Start Charging More for Your Services So You Can Work Less

When you think of how you can free up time and make more in your service-based business, what comes to mind first? Your most likely goes to what all the online business marketers are preaching:

  • Grow your list and audience.

  • Offer a low price point product.

  • Make it digital so it’s passive.

But the reality check here is that right there isn’t the fastest way for you to make more and work less (quite the opposite, actually).

So have you ever looked at your services and what you’re currently charging? Have you worked backwards on how much you say you want to make vs. what you’re actually charging?

The real key to putting your life first in your business again is to know exactly what you need to charge + how many clients you need to work with in order to reach your goals. Let’s break it down in this blog post!

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Optimize, Branding & Design Guest User Optimize, Branding & Design Guest User

How to Give Clients the Ultimate First Impression

“Gaining clients” can be a foreign, uncomfortable phrase to most new service-based businesses.

It’s new territory– hell, a new world– trying to navigate how to gain clients. You almost feel like you’re missing out on something that everyone else knows except you.

The thing is, this isn’t like the krabby patty secret formula.

It doesn’t have to be difficult. If you’re finding that you aren’t getting any leads, what you could do is reevaluate what kind of first impression you’re giving, and it all starts with one thing:

Your client introduction packet.

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Optimize, Services Guest User Optimize, Services Guest User

4 Steps to Developing Your Signature Service and Say Goodbye to Competition

Starting your business generates a lot of emotions, right? One day you’re so excited and stay up until 3.00 a.m. working, and the next day you’re super nervous and wonder, “Will this even work?”

I’ve got a secret to tell you to help wipe away some of those nerves: you got this.

How can I be so sure? For starters, you’re not going to have any competition.

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