When talking about the customer experience, there’s one word in particular that should come to mind: feelings. After all, that’s what it revolves around– how you make your customers or clients feel before, during, and after working with you.

But because the experience is based around feelings, that raises a ton of questions. How can you track feelings as a measurable KPI? What parts of your process should you focus on to invoke those positive feelings? Why the heck is all of this so important to begin with?

Keep reading for the answers to all of your questions as it relates to the art of the customer or client experience!

Starting a product based business is stressful enough. You have to brainstorm ideas for a product to sell, figure out how to bring it to life, develop a marketing strategy, and basically leave the space left on your calendar wire thin.

More often than not, packaging is the last thing you’ll think about because, let’s face it, it’s simply just a way to deliver the product to the hands of your customers, right? Wrong.

In the world of online transactions, the packaging your product comes in may very well be the only physical interaction your customers have with your business, so it’s important to make it a great one.

The time may come as your business grows to invest in some branded packaging. We’re not talking about when you have your own warehouses across the country and are rolling out hundreds of orders per day. In this day and age, branded and unique packaging can be more affordable than you might think.

Keep reading as we dive into the effects of product packaging in today’s world and how to use it to communicate your brand messaging and impress your customers!