Rebranding is not for the faint of heart, so today our friends at Pretty Perfect Packages in Dallas, TX are sharing their best tips and experiences with rebranding. Figure out if a rebrand is right for you and what you need to to do make it a smooth success. 

I’m going to be brutally honest with you: Sometimes, we creatives can be a bit desperate.

When you work in a creative field, you often have to explain to non-creatives what it is that you do and why it’s a real job, and that you deserve to be compensated in real dollars for real work that has real value. It makes you want to barf. But hey, it comes with the territory.

Because of this, a lot of new creatives with new creative businesses immediately start freaking out about gathering clients as quickly as possible. They’re so worried about staying afloat that they take on any and all work that comes their way. I tenderly refer to this panic as “Business-Artist Desperation Syndrome.” It’s B.A.D.S.ville.

I’ve been here before, guys, and I can say with absolute surety that it is not a good look. I want to save you from some of the long-term effects of working with less than ideal people.

So babe, here’s what you already know:

You’re an awesome creative pre-preneur who’s ready to finally start her own creative business.

You know what you’re good at, and you’re ready to share your products or skills with the world.

Except you also know that there are about a gazillion other creative businesses out there who do exactly what you want to do. And many of them do it so well, you’re already doubting whether you have what it takes to succeed before you’ve even started.

So you’ve created a stylish blog with a beautiful layout and creative content. You have all of your social media accounts linked and a brand new subscriber list ready to be filled to its capacity, and your feelings of accomplishment are out of this world! After being in a world of blogging bliss, few months or so go by and you realize with a quick look at your analytics that nothing is happening on your website.

Want to know the worst part? It’s actually true. Ain’t nobody reading your blog but your momma and maybe your best friend when she has the time. This is the painful reality for the majority of bloggers. It’s a vicious cycle that happens continuously and that I see all too often, even having been there myself. It's frustrating to think that you're actually an amazing blogger who has a powerful message to share and the only thing holding you back is an audience. In this day and age, it isn’t enough to put up a blog and post content.  You need a strategic marketing plan to get people to come to know who you are and read what you have to say.