Have you heard that a book is a great tool with which to scale your business? Then you’ve heard correctly! I’ve seen firsthand what a book can do for a small business owner and firmly believe that not only should you write a book, but you need to.

Let’s face it: You’re an expert in your industry. You’re asked questions all the time — and you know the answers.

All that sounds good to most small business owners and creative entrepreneurs — what’s not to like, right? — and they start to think it’s something they should do. Then they realize that they don’t know a thing about the book publishing industry. 

One of our favorite aspects of working with clients was getting to see them in-person while we talked about their project. We loved getting to visualize the end result with them, get them super pumped up about the outcome, and making them feel part of the entire process. So what did we do when we stopped taking on 1:1 clients and worked towards a “1:many” model with “clients” from all over the world?

The topic of pricing comes up a lot in our community (on Facebook and via email) and it’s a hot topic for the creative industry as a whole. We are tied so personally to our offers that it’s difficult to take our emotions out of the pricing. So we fumble with the numbers until we find something that feels comfortable and safe. Sound familiar?