When someone says you’ll be doing a photo shoot, what is your first reaction? Stress? Anxiety? Fear? For most of us, myself included, being in front of the camera can be nerve-wracking. We want to be natural, but the focus of the lens can often turn us into stiff robots. What is the trick to being yourself and showing your spark? After doing hundreds of brand photo shoots and capturing all types of personalities, I’ve put together six tips to boost your confidence so you shine in front of the camera in your upcoming branding photo session.

So you spent your energy, a shiz load of time, and a whole lotta hope on creating a business with no borders. The idea was that you get to live the dream and work from home, on your own schedule, with just you as boss. You get to take coffee dates, sleep in, work late and have more flexibility than Simone Biles. You also know there’s some wiggle room for when you decide to bring a baby into the mix…..but how do you actually prepare for that?

When I was preparing our business for my own maternity leave people kept saying, “You can’t ever prepare for a baby.” Even though that’s true with regards to your little human, I wholeheartedly disagree when it comes to your business. You don’t have to go into your leave (whether it be for a baby, a sabbatical or time off for health) blind. In fact, you can go into it with a solid blueprint and business manual for how things will run while you’re away.

When I started my business, I knew that my daughter, Olivia, would be involved somehow. I had always included her in “big girl” things (age appropriately, of course!). She was my little sidekick, so I ended up naming the company after her. Over the years, I have been surprised by how much of the business she has been interested in. She has learned so much from being involved, and I am here to encourage you to involve your kids in your business, too.

You just launched your online store and you’re excited about all of the possibilities that having an online business brings, like more money and more freedom. You’ve worked hard to create a really great product and stock your store full of inventory that you know your customers will love. But when your website goes live, all you get is crickets. Here's how to get massive traffic to your online store (even without a marketing budget!). 

Getting to work from home and making your own rules (and breaking them too) is the dream, right? We’re our own bosses (usually for the first time) and the freedom tastes so good. Until you look up and realize you stopped for a “mind break” and ended up catching up on an entire season of Criminal Minds on Netflix. Here's how to lazy-proof your day, plus get 22 time-saving hacks! 

As a small business owner you are the one in charge of everything related to your launch--and we totally get it! Get our best tips from 2+ years of launching to make sure you're not making a mistake that's a kiss of death for your next launch. 

Rebranding is not for the faint of heart, so today our friends at Pretty Perfect Packages in Dallas, TX are sharing their best tips and experiences with rebranding. Figure out if a rebrand is right for you and what you need to to do make it a smooth success.