We all wish we could snap our fingers and have that list of to-dos magically turn into a list of things we’ve accomplished. Sometimes we are so knee deep in the muck of it all that it’s super hard to clearly see the next steps that need to be taken. In the same way you might go through your house and separate items into 3 piles – Keep, Donate and Trash – I believe tasks in your business should be divided up as well, helping you to tackle them in the most productive way possible. 

Hey, you. Yeah, you over there who has this passion that fuels your soul. This passion that you think deep down inside might just be able to turn into a business, but you’re maybe more than a little bit nervous about even thinking that. I mean, who makes money from doing something they actually love? We do. And so can you. We believe in treating your business (what you might be calling a hobby) like a business from day zero. Before we had clients or raving customers. Before it helped pay the bills and allowed us to work from home and make our own schedule. Before we had to pay quarterly taxes and consider an LLC. Before any of that, we decided that this little ole passion was going to be a full blown, soul fulfilling, freaking profitable business.

Before you go assuming that you know what I am going to say, no, this is not a review of Stephen Covey’s Book, “7 Habits of Highly Effective People.” That being said, it totally sounds like a book I’d be into. Rather, this is my personal rendition of the 7 most important habits that you, as a small business owner, NEED to be highly productive.

These do not require a master's degree from Yale or years of first hand experience. Anyone who’s willing to give it a go can achieve this state of, as Emylee and I like to call it, Beyonce-like productivity.

I have big dreams. And I am just going to guess that because you managed your way onto this specific page, you do as well.

But when you dream big…. Like Oprah big, things can get a little overwhelming.

Let me ease your troubled heart for a bit. Oprah never knew she was going to be Oprah. Beyoncé didn’t know she was going to be Beyoncé. Mark Zuckerberg didn’t know he was going to invent Facebook. And Steve Jobs, had no idea what Apple would become. 

Let me paint you a picture of our lives before Trello! Endless piles of paper, three journals working simultaneously (supposedly with different subject matter in each), scratched out to-do lists (and when they got too messy we would spend time rewriting them). I was in a constant state of panic, like I was going to forget a meeting or a deadline. I worried (even more than normal) that our whole business would fall apart over one missed task.

In the past we used Wunderlist as our project management system. It worked for a time but as our business grew and became more complicated, it ended up like the notepads, one hot mess.

We knew there had to be a better way!

Enter Trello - A free business tool that changed our lives and improved our business. But don't Google anything yet! Trello on its own is a little confusing, but don't worry - we've fixed it.

If you're the kind that has lots of 'almost-ready-but-not-quite' products on your launching back burner, this get shit done post is for you. Here's what we know for sure: launched is better than perfect, and there are people out there who need what you have to offer. Here's how to know if it's time to get it off the shelf and into the hands of your dream customers. 

Creating a business plan is one of the best fundamental things you can do to promote success in your business. A business plan will help you stick to, well, your plan for your business. It also helps you think about things you haven’t thought about before and things you should know for your business.

I’ve started several businesses and they’ve all failed because I didn’t have a business plan in place. Once I decided to take this latest business seriously, I filled out a free business plan sheet and it’s been one of the best fundamental things I could do for myself and my business.

It’ll help you hone in on your ideal client and get you thinking about the products, verbiage and places to market. Which, in turn, means more revenue in your pocket. It also helps you think about places you’ve never thought to market to before.

Instagrammers. Influencers. Tastemakers. These are a lot of the buzzwords that have been circling the marketing realm in the past few years. It may seem super daunting and corporate but influencer marketing is something that can be scaled back to work for your small business. But how?

Getting your brand out of the shadows and reaching out to Instagram influencers can be terrifying. You’re putting yourself out there and you're getting visible. The idea of this makes a lot of us recoil and want to get back into bed. (Try to resist that temptation and hear me out. I know it’s hard!)

But, it can also bring invaluable results to your business. By creating meaningful collaborations with Instagrammers, you can increase your brand exposure, grow a community  and build trust in your brand. Let’s get started!