We’re gonna start this one out with a mega truth bomb: no one (literally, no one) cares about the price of what you offer. Yet so many of us let this stage of launching our latest products, services or courses hold us up. We learned very early on that the actual number behind what we offered (whether it was photography session, canvases, logo designs, or branding) was the lowest thing on the list of concerns for our buyer. So we put our focus elsewhere.

The topic of pricing comes up a lot in our community (on Facebook and via email) and it’s a hot topic for the creative industry as a whole. We are tied so personally to our offers that it’s difficult to take our emotions out of the pricing. So we fumble with the numbers until we find something that feels comfortable and safe. Sound familiar?

Hate is a strong word. But sometimes, a job is THAT bad. If it is, you’ve got no business “sticking-it-out.”

Before starting my business, I was stuck in a toxic work environment. I didn’t leave because I didn’t think I could. I became someone I didn't recognize - stressed all the time, negative, and just plain unhappy.