Crap. It's that time again. You have to send out another newsletter. (Didn't you just do one of those? Oh yeah. That was a month ago. *face-palm*)

You sit down at your computer, staring at the blank screen. Suddenly, you find yourself going down a Google rabbit hole, frantically researching what happened to all the characters from Saved by the Bell.  

With little time left in your day, you whip together a fast, frenzied newsletter and hit SEND. And then... nothing. Your open rate is dismal. No one is responding/sharing/clicking. And, for sure, no one is BUYING.

So why is this happening?

Well, there could be several things going on. Often, it’s not just “one thing”, but rather a combination of several issues. Let’s dig into those issues and some quick fixes, shall we?

"I LOVE my business but… keeping up with the financials makes me feel all sorts of icky!"

That statement right there, is exactly what I hear from almost every creative I work with, time and time again! It feels like they have mastered all areas of their business but one. Managing finances correctly is a highly dreaded task for most creative entrepreneurs. I feel their pain, I really do! That’s why I want to provide you with a few simple but valuable steps to help you get started and begin to conquer this “left field” task. After reading this post, my hope is that you feel better and more capable of tackling this head on. Let’s get started!

Many designer-makers sell their wares on big marketplaces like Amazon or Etsy, which enables them to become visible to a large audience almost seamlessly. However, these marketplaces can also make it difficult to stand out among the competition. If you are a designer-maker, DIY-er, or any other creative who sells homemade goods, you may have decided that setting up your own e-commerce shop is in your best interests.

Even after launching an e-commerce site, it can be difficult to stand apart from the herd. Thankfully, there are many different ways that you can promote your business and establish your value as an individual seller. With such a competitive market, it can be tempting to cut corners or engage in tactics that are less-than-savory. We’ll look at the top mistakes to avoid when promoting your craft e-commerce site and what you can do instead.

If you're like most creative business owners, you're super busy doing #allthethings in your business.  You're the chief service provider, director of marketing, and content manager.  It's no wonder that you hardly have any time left to tackle the administrative part of your business.  Let’s be honest.  Your bookkeeping isn't exactly the shiniest penny in the jar either, so it's often pushed aside week after week until it can be pushed no more — which usually signals that it's tax time!  Am I right?

As a product-based business owner, you are the face of your business. You know your line better than anyone else and are ready to chat up buyers + retailers about your awesome assortment of products. As an introvert, though, chances are you will find needing to be so “on” all the time exhausting. Running a business as an introvert comes with its own set of challenges because our natural tendencies don’t always align with how our extroverted clients + customers think.

While it’s tempting to sit back and hope that people will find you and purchase your products, you know that your business and marketing strategy is what sets you apart from the competition. For many introverts, all the “look at me and my business” talk can leave us ready to run for the hills. If you have ever struggled with finding a balance between putting yourself out there (because you know you have to) and staying true to your introvert roots, then today’s post has your name written all over it.

Here’s a little secret: I’ve been self-employed for more than 12 years, but I’ve only been a business owner for two years. Yep, for a full decade I was “just a freelancer”.

My answer to the “what do you do?” question used to be, “I’m a freelance writer”. Not a business owner, not a CEO, not a badass boss babe. I was just a writer who happened to make a pretty good living doing it.

By now, we all know that Instagram is the place to be for creatives. This network provides an amazing opportunity to build authentic relationships that feel intimate and true. Plus, Instagram is all about beautiful, artistic, bold images. But while we pride ourselves on being creative, let’s be honest here: it is hard to post stunning content every single day. At the same time, we stumble upon these gorgeous feeds with hundreds of thousands of followers and we start doubting our abilities. We get impostor syndrome, and think that our Insta feed will never look nearly as cool and polished.

I’ve heard that over 80% of Americans want to write a book, but less than 1% ever do. That’s too bad! I wish I could have a minute to talk with each and every one of them and share my experience. I think some of them would be persuaded to actually put in the effort. Because the truth is, writing and publishing my first book changed my business (and my life) more than any other single action ever has. It was the catalyst that catapulted my success to where it is now.

Becoming an author expanded my audience exponentially, made me a go-to authority in my niche, created an additional stream of passive income, and positively changed my life in so many ways.

We’ve never been more laser focused! April was the month of launching and learning and boy, did we do just that. Inside this income report you will see where we got a 3047% ROI, how we were able to have our biggest launch to date in 7 days, and some insight into transitioning a baby to the nanny life.