Hey, you. Yeah, you over there who has this passion that fuels your soul. This passion that you think deep down inside might just be able to turn into a business, but you’re maybe more than a little bit nervous about even thinking that. I mean, who makes money from doing something they actually love? We do. And so can you. We believe in treating your business (what you might be calling a hobby) like a business from day zero. Before we had clients or raving customers. Before it helped pay the bills and allowed us to work from home and make our own schedule. Before we had to pay quarterly taxes and consider an LLC. Before any of that, we decided that this little ole passion was going to be a full blown, soul fulfilling, freaking profitable business.

Sure every one of you has heard you should set goals, but do you know why it is important for both your business and your life? No, this isn't some silly method to keep that New Year's Resolution you already gave up on. It's about defining specific, measurable goals that will motivate you to achieve them. Also, find out how Jim Carrey made $10 million dollars through positive visualization. 

I have big dreams. And I am just going to guess that because you managed your way onto this specific page, you do as well.

But when you dream big…. Like Oprah big, things can get a little overwhelming.

Let me ease your troubled heart for a bit. Oprah never knew she was going to be Oprah. Beyoncé didn’t know she was going to be Beyoncé. Mark Zuckerberg didn’t know he was going to invent Facebook. And Steve Jobs, had no idea what Apple would become. 

The Holidays are amazing, but between presents, parties, and family, the last thing you want to do is scramble for content for your Instagram feed. Here's our 7 step process for preparing it ahead of time so you can feel free to sit back and sip egg nog (bonus if it's the grown-up version). 

Pricing is our jam. Figuring out our worth so we can pay our bills, grow our business and have happy clients and customers is kind of our favorite. In fact, pricing is what brought this whole thing here at TCC together (meaning it’s how Emylee and Abagail met!). The very first program that we launched together was called “Pricing for Profit” (now known as The Money Making Creative). All that to say we’ve had the conversation about pricing with other creatives many a time, and you want to know a big fat spoiler? When it comes to mindset and “do you think they will pay $X?”, pricing has absolutely nothing to do with numbers.

Creating a business plan is one of the best fundamental things you can do to promote success in your business. A business plan will help you stick to, well, your plan for your business. It also helps you think about things you haven’t thought about before and things you should know for your business.

I’ve started several businesses and they’ve all failed because I didn’t have a business plan in place. Once I decided to take this latest business seriously, I filled out a free business plan sheet and it’s been one of the best fundamental things I could do for myself and my business.

It’ll help you hone in on your ideal client and get you thinking about the products, verbiage and places to market. Which, in turn, means more revenue in your pocket. It also helps you think about places you’ve never thought to market to before.

Instagrammers. Influencers. Tastemakers. These are a lot of the buzzwords that have been circling the marketing realm in the past few years. It may seem super daunting and corporate but influencer marketing is something that can be scaled back to work for your small business. But how?

Getting your brand out of the shadows and reaching out to Instagram influencers can be terrifying. You’re putting yourself out there and you're getting visible. The idea of this makes a lot of us recoil and want to get back into bed. (Try to resist that temptation and hear me out. I know it’s hard!)

But, it can also bring invaluable results to your business. By creating meaningful collaborations with Instagrammers, you can increase your brand exposure, grow a community  and build trust in your brand. Let’s get started!

Email marketing isn't as simple as compiling a list, writing a message and then sending it out. Of course, if it were that easy every company would be doing an effective job with their email marketing campaigns. There is much more that goes into a successful and highly effective email marketing effort, but once you've realized the mistakes you may be making and work towards fixing them, you'll almost certainly see a significant increase in the conversion rates you see and the amount of traffic being driven to your website.