Episode 070: Show Notes
Today, we are talking about all the frigging mistakes we have ever made and mistakes we see you all making when it comes to launching. So, we are just going to call them for what they are and give you the flip side of what you could be doing to correct or prevent them so you can be way more successful than anyone else you have ever met in your life. Does that sound like a plan?
We are excited to talk to you about all these mistakes so that you can really get in the right mindset. Because a lot of it comes down to mindset, more than anything else. Most of the other problems are technical issues that y’all just need to get with someone and figure out. So get comfy, pull out those notepads, and get ready to pack in some strategy to avoid these pesky mistakes.
Avoid Moving On Too Soon From a Launch
One of the biggest mistakes we see people making is moving on from a launch too soon. When you are already thinking about the next thing, people can totally sense it. They know when your focus is off the launch. Instead, you have to make sure to clear your calendar for the entire week of your launch. You do not generally have a one-day launch for a product or a service. You need to be constantly focused on the launch, publishing on social media and interacting in all places. When your cart is still “open” and people still want to buy, you need to be absolutely focused to provide an extraordinary client service.
Focusing Less On Being Perfect, and More On Launching
Another thing many of us suffer from is the mindset of wanting to have our products or services absolutely perfect before launching. However, this can be more damaging than helpful in the end. You have to start shifting your mindset to understand that good is good enough. Because the faster you launch, the faster you will be able to get feedback from your customers on how to tweak and change your offer to make it more appealing to your target audience. Your customers and your audience will give you way more feedback than you could have ever put into it to make it better. But the key thing to remember is that you cannot get that feedback if you never launch. Your clients have a lot to say about the future success of your business. You simply need to listen to what they think and what they have to say.
Adapting Your Offers to Suit Your Ideal Audience
The next big mistake we find ourselves making is putting our businesses in a box, or trying to make them fit a specific one-size-fits-all strategy. Not cool! The point of being a unique creative business owner is just that — you are unique. Not only is your product and creative perspective unique, but so is the specific audience that you serve. The way in which you offer your products and services is super dependent on exactly what your audience wants to see from you. Whether it’s long emails, lengthy blog posts, short PDFs, descriptive videos, or interactive webinars, it all comes down to how your audience want to consume the content. You just have to try different strategies to see exactly what the conversion rates are, and then tweak from there.
Are You Really Ready to Launch What You Are Trying to Sell?
Now, this one may seem a little bit harsh, but if you really take a step back and ask this tough question, it can save you some major headaches in the end. Oftentimes we are not actually ready to launch the products or services we are trying to sell. Now, granted, we learned a ton from those launches. But were they as successful as they could have been if we had waited? Probably not. But the point is, you just need to focus on what can you sell now that you are the most capable of selling. Because you are probably going to be the most capable of launching it if you are already good at selling it.
Finding the Authenticity of Your Own Brand
The next mistake is somewhat tricky, and it is the mistake of trying too hard to be like everyone else or trying to be too different to everyone else. When you try too hard to be like everyone else, obviously, it’s not going to go over well. It is just not authentic, and it forces you to lose your own voice. On the other hand, wanting so much to be so different to everyone else might mean that you miss out on opportunities that just flat out work. You have to be willing to experiment and at least try a few tactics, yet stay true to the voice of your brand throughout the process.
Being Realistic About Your Earning Potential
When it comes to those cash dollar bills, sometimes some of you are a little overzealous about how much money you think it is possible for you to make from a launch. You have to actually sit down and do the math to really find out exactly what is possible, and implement the appropriate strategies to help you get there. You have to factor in how many people are interested, exactly who is showing up, and then determine your actual conversion rates for a launch event. If you are constantly setting goals that are out of your reach, then you are going to get really frustrated and feel like you are failing. But if you can start setting goals that are reachable, especially financially, then you get to go celebrate every time you crush them.
- Understand why it is important not to move on too soon from your own launch. [0:03:46.3]
- Find out why good is good enough, and why getting your product/service out is more important than getting it perfect. [0:06:19.2]
- The importance of understanding your audience, and then adapting your business accordingly. [0:08:01.3]
- Learn why it is critical to focus on launching something that you are already good at selling. [0:10:40.7]
- Find out how to keep true to your authentic voice, not being too much like everyone else, and not trying too hard to be different just for the sake of it. [0:13:16.3]
- Why it is important not to be overzealous about your earning potential with a new launch. [0:35:39.8]
1. Go to 5daystolaunchchallenge.com