Episode 349: Show Notes
So as you may or may not know, Abagail is completely addicted to The Bachelorette and all the associated shows! She has been following them for ages and seems to know almost all of the rotating cast of characters from each season and the ins and outs of this huge TV show. So she thought, why not use the show as a way to draw out some important life and business lessons seeing as though they are exemplified so well during the action of the latest season and the format in general?
Even if you are not particularly in love with or follow the show that closely, there is a whole lot here for you! We draw out a few of these lessons and explain how they can impact your business in the long run, and all thanks to The Bachelorette. So make sure to tune in to a new twist on the regular Strategy Hour Show!
Creating Allies Over Competition
It's official, everyone hates Luke P! He is just the worst and is constantly causing drama on the show. At first Abagail thought he might be a favorite to go on and win and marry Hannah but as the season has progressed he has been shown to be super creepy and not at all nice. The lesson that Abagail wants to draw out of his story is to think of people as allies rather than competition. In the show all of these men are competing for the love of one women, which is similar to how businesses compete for a market, audiences or clients. The truth is that your customers can fall in love with more than one business and the more you work together with your peers and your supposed competition, the better for everyone. It also makes everything a more enjoyable experience and can take you further than you thought. In our business, we have taken the stance that our number one priority is the growth of our students and audience. This means that if someone else can help you guys we do not mind sharing the spotlight for the greater good. So bring in other minds, have guest speakers and bloggers. Maybe you serve the same people but together you will be stronger and you get to decide how your story will unfold!
Using Controversy for Free Press and to Grow Your Following
The show creators have chosen to make themselves controversial, we all know this. People in business do this too! Sometimes it seems the bigger the business the more controversial the tactics and it is no wonder since it can be a great way to grow. When you are clear, outspoken and take a stance on something, you really attract and repel people and it is a really interesting way to get free press. A lot of us enjoy watching outspoken people even if we disagree with what they are saying, it can be inspiring and give us courage! So why not take a stance, be honest about your opinions and cause a stir, it can be a great vehicle for growth and you will be more in alignment with your values.
Intentionally Sharing Sneak Peeks
This is such a great one guys! Utilize sneak peaks in unique ways! Tease out your content and ideas so that your audience gets excited. They do this on The Bachelorette all the time! Often we wait until the day something happens to really get things going but you can be creating a preamble weeks or months before a launch. Use clips and promos and drum up some excitement. Think about what will cause people to be most interested and double down on it, what you really want is people to be paying as much attention as possible when something actually does come out, so show the journey and the process. This will get people sucked into the end product and they will be there if they are invested.
Creating a Hype Squad
One of the common ploys used by the show is to bring characters from previous seasons back and the show reuses people all the time. You see the same faces and favs are brought back for cameos and recurring roles. This adds continuity and also spices things up for the audience. It is such a great way to market the show; with such a huge number of past participants, most of whom now have huge online followings, the net of influence is massive! The same thing can be applied to your business! People around you and connected to you have an amazing ability to impact your success and you know that rising tides raise all boats! This is another scenario in which everyone can benefit from a collaboration. We want you guys to keep looking outside of your exact business market for inspiration, look at this example, using a TV show to teach business lessons! There are so many fresh ideas out there to help you keep evolving and innovating on how you do things. Please let us know if you have any further ideas of business lesson from The Bachelorette and beyond!
Creating allies over competition. [0:02:30.6]
Using controversy for free press and to grow your following. [0:10:32.3]
Intentionally sharing sneak peeks. [0:18:07.7]
Creating a hype squad. [0:22:55.4]