Feel-Good Marketing: Using Your Personality to Grow Your Biz with Brit Kolo of Jam Marketing Group
Episode 237: Show Notes
Today on the show we welcome Brit Kolo of Jam Marketing Group. Brit is a feel good marketing coach, accountability partner, abundance junkie and hugger of all things plants. Brit coaches boxed-in business owners to become independent, profitable leaders through self-awareness and #MarketingThatFeelsGood. In this episode, we’re diving into all things personality type and this corresponds to marketing plans. Brit believes that you shouldn’t have to feel fake and sales-y in order to grow your business.
Listen on your favorite podcast player
By knowing your personality type and using that as a home base for your marketing strategy, she believes that you can truly create marketing that feels good for you. Here we break down what types of things feel good for certain personalities and what things might make us feel icky and uncomfortable, so that you can lean into the thing that is going to help you market faster, better and stronger. By the end of this episode, you’ll have a good sense of how you can make selling feel so right for you in your business.
How Brit Got Into Marketing Coaching and Personality Types
Brit decided to quit her job with a marketing agency and start her own company two years ago. Marketing and coaching is in her blood and when people started coming to her for coaching on their own marketing steps and strategies, she became obsessed with coaching. A year ago, was when she decided that this was it for her. She started getting more and more coaching clients and started recognizing the patterns. Brit has been a personality type junkie since middle-school and had all of her coaching clients tell her what their Myers-Briggs personality type was. Knowing this information enabled her to see what sort of marketing would work for what type of personality. This proved to be valuable information for her clients and so Brit wanted to make this information more accessible online (we’ll get into that in a minute!)
The Dreamers & The Diplomats: Examples of Personality Type Patterns
According to the Myers-Briggs framework, there are 16 personalities and four categories within each personality. Brit was naturally led to the Dreamers or Diplomats personalities, meaning that they are intuitive feelers. The middle letters in their personality types are N and F. All of Brit’s clients happened to be intuitive feelers. She then started noticing differences between just those personality types. One of her clients was a personality type ENFP, making her a Campaigner. Brit noticed that she really thrived with small intimate groups of people. They started asking questions about how they could bring this trait into her marketing strategy. Her strategy really blossomed thereafter because suddenly the client was doing things that really felt good to her. This is the first pattern that Brit noticed, but obviously, with 16 different personality types – there are tons of patterns!
You Shouldn’t Have To Feel Fake And Sales-Y In Order To Grow Your Business
We encourage our TCC audience and our employees to take a Myers-Briggs test and a love language test too. We are both INFJ’s and tend to attract the types of people in our audience who like our personality types. If we try to go against our own grain too much, we’re going to dig a hole and it is going to make it really hard to move forward. If you look uncomfortable, other people are going to see that and it’s hard to trust someone when they look uncomfortable. Brit believes that you shouldn’t have to feel fake and sales-y in order to grow your business. As a marketing coach, Brit’s job is to help clients move more in line with how they naturally show up in the world. That natural, feel good atmosphere is going to magnetize the perfect people to you. Your good energy is going to be met with good energy. Of course, there are times when you are going to have to do things that you don’t want to do, but it doesn’t have to be so hard all the time! It can be easy to make money if you just untap the right thing. A lot of the time you can’t just copy/paste a marketing strategy – you have to tweak it for yourself.
Discover What Your Personality and Marketing Personality Really Is
On Brit’s website you can take a Myers-Briggs personality test and get the full report on your own marketing personality. For a lot of the Intuitive Feeler personality types that Brit sees, she often senses that marketing for them is a pain in the ass. But she believes that it doesn’t have to be. You can choose not to hate the marketing piece of your business and if you want to make that choice, then start by going to take the free personality assessment. This test can be mind-blowingly accurate as long as you take the assessment well. Knowing these results can help you find your flow in your business and in your life. This will be a guiding light and that guiding light is you! That’s what this is about; looking within and using self-awareness to know where to start, as opposed to seeking the answers from some unknown vast world that is the internet. Knowing your negative traits also enables you to have the opportunity to turn them around, especially when it comes to business. This can save you from heartache and help you be more creative in how you show up.
For All The Tireless Idealists: An Intro To INFJ Personality Types
There are a bunch of INFJ personality types in TCC. So what are the marketing styles that tend to work well for this personality type and what tactics are going to make them feel super uncomfortable? Well, we all have a dominant personality type and then a lot of us have a very close second. For Brit, she is a very even split between extroverted and introverted. As we’re sure, a lot of you are too. Brit is an ENFJ but her INFJ is a very close second. And throughout different phases in our life they can switch. INFJ’s however are tireless idealists. They love to go deep. All of the intuitive feelers love to go deep and therefore, you always know that there is a level deeper to go to. This is why long-form content and extended indoctrination periods feel really good for INFJ’s. Because this means that when you get a person to sale, you know that they actually need what you are selling. INFJ’s generally produce a lot of long-form content online. What might be tough for INFJ’s is trying to come up with an Instagram caption because there’s always something deeper to come up with! The marketing strategy for INFJ’s that is going to feel the least good for them is the hard and fast sales conversation. It’s not that INFJ’s are bad at sales, actually they tend to be really amazing at sales once they get to it, they just simply have to know that the indoctrination phase has been really thorough. They just need the space to be able to do it. INFJ’s are really a personality type that is in service, they are for the cause, they are for the why. As long as they believe in that why and they see an opportunity to serve and then can put that into their sales purpose – they are golden!
Tips To Improve Your Existing Marketing Plan Using YOU As The Home-Base
If you already have a current marketing plan, how can you improve it using Brit’s information? Brit encourages us to constantly audit our current marketing plan. What feels good, what doesn’t feel good? Brit has flipped the marketing script, from focusing on the ideal client first, to focusing on you. Then focus on your offerings, then focus on your ideal client. If we have all that information, then from there we can create the best marketing strategy ever! But it is always an experimentation process. Your offerings will be changing as they need to and so your strategies should be changing along with them as well. If you don’t yet know how your personality type fits into your marketing plan, find that out, use that as your home base and then do an audit. If you can come back to this home base of YOU, you are going to be on a really good path.
Quote This
AI believe that you shouldn’t have to feel fake and sales-y in order to grow your business.
—Brit Kolo
Highlights
How Brit Got Into Marketing Coaching and Personality Types. [0:05:22.1]
The Dreamers & The Diplomats: Examples of Personality Type Patterns. [0:07:00.1]
You Shouldn’t Have To Feel Fake And Sales-Y In Order To Grow Your Business. [0:09:32.1]
Discover What Your Personality Type and Marketing Personality Really Is. [0:20:00.1]
For All The Tireless Idealists: An Intro To INFJ Personality Types. [0:25:00.1]
Tips To Improve Your Existing Marketing Plan Using YOU As The Home-Base. [0:32:40.1]
#TalkStrategyToMe [0:35:40.6]
Go find out your personality test at: https://www.16personalities.com/free-personality-test
Find your marketing personality type at: http://www.marketingpersonalities.com/
Go through your full report and get into the three-step checklist.
Keep it close and come back to this home base.
ON TODAY’S SHOW
Brit Kolo
Jam Marketing Group
Brit Kolo is a Marketing Coach who coaches boxed-in business owners to become independent, profitable leaders through self-awareness and #MarketingThatFeelsGood. Through her intuitive, in-depth coaching process, she’s here to shake up your approach to marketing and inspire you to grow your business in a feel-good, meaningful way. When she’s not hopping on a Zoom call with a coaching client, she’s chugging dark roast, podcasting in her yoga pants, and supporting her circle of fellow female entrepreneurs. Meet Brit and get ready to go deep, find meaning, and grow that business you’ve always dreamt of at JAMMarketingGroup.co.
KEY TOPICS
Personality test, Personality type, Marketing personality, Marketing strategy, Feel good marketing
