Organic Marketing Workshop - Audio Version
Episode 787: Show Notes
In today’s episode, we're going to uncover the secret strategies other marketers are using to sustainably scale. I’m going to give you the tools to leverage them inside of your own business and turn strangers into buyers. I'm here to pull back the curtain, revealing nine indispensable strategies to transform strangers into dedicated buyers and drive organic traffic, with little to no budget.
Tuning in, you’ll hear me share exactly how to drive free organic traffic to create more predictable income in your business. These tools aren't just for a select few. They're universal for online entrepreneurs, be it creatives, consultants, content creators, or coaches. They've served me, bringing in millions, and they can serve you too. So let's get started!
Listen on your favorite podcast player
Marketing for the Model You’re Selling To
Despite what marketers may tell you, there is no one-size-fits-all marketing strategy that works for everyone. The reality? It's not about one universally perfect formula, it's about uncovering the right formula for you. And once you get it right, you'll have an endless supply of qualified leads, begging to buy your offer from you.
Before you can make any money, however, you need to generate interest in what it is that you're doing. But how do you create interest and drive traffic? The answer is marketing. But, the marketing that you do in your business needs to be effective for the model in which you are currently selling, whether it’s one-to-one, hybrid, or one-to-many. So, before firing off that email or crafting that social media post, get crystal clear on two things: who you're speaking to and the problem you're solving for them.
Sales, Dating, and Lead Generation
Did you know there's a surprising parallel between sales and dating? Imagine someone spotting you from across the room or visiting your profile for the first time. When someone engages with your content, they're transitioning from stranger to potential interest. This is your lead. However, the journey doesn't end when they become clients. Like in any good relationship, you've got to keep nurturing it. And remember, not all leads are created equal. Your true aim? Qualified leads. And you know what’s really cool? There are both active and passive ways to generate leads.
Search, Discoverability, and Creating Content
At the heart of any online business lies content. Whether you're writing a blog, producing videos, or networking on LinkedIn, your content needs to serve dual purposes: capturing attention and nurturing relationships. And while platforms like Google remain dominant, it's crucial to understand where your target audience hangs out. Google may hold 90% of the search engine market, but younger populations are not gravitating towards it in the way millennials and older generations are. So, if your audience is on the younger side of the spectrum, then you definitely need to focus on different types of content. Remember, visibility fosters discoverability.
Warm Outreach
I get it, content creation can be overwhelming. But play it right, and it will serve you for years to come. That being said, I know you could use some quick wins. So I want to talk about how we could get faster results and quicker wins. That’s where warm outreach comes in. Let me be the one to remind you that your network wants to support you. It's easy to convince yourself that you're a burden or you're bothering someone, but they want to help. You just have to reach out.
Beyond just your contacts, there are also 'connectors', individuals who have an innate talent to link people. Think local community leaders, coaches, or active nonprofit members. They can be the gateway to uncharted opportunities.
Foolproof Strategies for Free Lead Generation
There are nine foolproof methods for incentivizing someone else to give you free leads. You can check out Episode 783: Leads on Autopilot for a deep dive into strategies one and two: whitelabeling and paid referrals. The other seven strategies that I break down in today’s episode are also hugely effective and can make all the difference!
First off is strategy three: utilizing the concept of “Right Industry, Wrong Fit.” With this method you want to look for professionals in the same industry as you, who can refer leads that don't fit their niche but might fit yours. This means that you can swap leads. Turn this into something that you're consistently doing for each other. It's truly a win-win for both of you.
With strategy four, think about creating industry partners. These are typically established non-competing businesses in the same industry, usually with complementary services. Wedding vendors, for example, will often circulate the same client to all of their top vendors for other services. The venue may recommend a caterer, a florist, or a DJ. Think about who could be industry partners, and complementary to what you are doing or offering.
Use strategy five to establish a rewards program. Incentivize existing clients to refer others to you by offering rewards for leads that convert. By offering them rewards for successful referrals, they're motivated to spread the word, bringing you warm leads through personal recommendations.
This leads us to strategy six: community involvement. Engaging in local events or volunteering isn't just about visibility, it's about forging genuine connections. As community members witness your dedication, they're more inclined to recommend you, knowing the value you bring. Volunteering at a local nonprofit, for example, will expose you to other business professionals and show them what you're great at.
Strategy seven, or borrowed land, is all about leveraging platforms or events initiated by others. Whether it's guest appearances, workshops, or features, you can reach a new audience while also benefiting from the host's established credibility.
Strategy eight is utilizing affiliates. These are collaborative partnerships where businesses promote your services for a commission, which can exponentially expand your reach, especially in the B2B arena.
Lastly, there’s the magic of the viral effect. It’s not about fleeting trends but about creating content or campaigns that resonate so deeply with audiences that they feel compelled to share. It's genuine engagement, where your message aligns perfectly with what the audience values.
In employing any "Leads on Autopilot" strategy, you need to remember that mutual benefit is key. You have to ensure that your partners, or referrers, have a good reason to share leads with you and that they trust your business will provide value for the leads that they send your way.
Three Ways to Amplify
Having identified what works for you, it's time to amplify. Either produce more, improve upon what's already working, or integrate new strategies into your arsenal. My journey is rooted in these very principles. And guess what? Even in this ever-evolving digital age, they still hold water, which was demonstrated in my experiment where I launched a new agency from scratch following the same principles just a decade later and generated over 260,000 dollars in revenue in just 12 months!
Introducing the Co-op
It is with great pleasure that I would like to introduce you to the Co-op! For a special founder’s price of just $47 a month, you can unlock an array of resources, from Canva templates to bot scripts, content blueprints, and much more. I'm taking everything I’ve learned from a decade in this industry and sharing it with you!
I can't fulfill my mission of helping more small business owners become financially free, unless I start by helping them be financially stable. My goal with the Co-op is to empower you with the necessary tools and strategies to comfortably pay for all of your monthly expenses, afford your lifestyle with minimal manageable debt, and save a good portion of your earnings.
I’m talking about the kind of money that changes generations and leaves a legacy. The Co-op is designed for you. On top of everything else, we are actively developing a curriculum, providing the ultimate framework for small business owners.
Your success is important to me, our economy, our communities, and our families. That's why I wanted to make this as affordable as possible. With the Co-op, we aim to provide a roadmap for financial stability, leading you to true wealth. Visit bossproject.com/organic-training to learn more and unlock our founder’s price for a limited time only. Your future self will thank you! And remember, I'm rooting for you every step of the way!
Quote This
I don't believe in one right way to market or grow your business. It's essential that you find the combination that's right for you.
Highlights
Marketing for the Model You’re Selling To [0:07:59]
Sales, Dating, and Lead Generation [0:13:00]
Search, Discoverability, and Creating Content [0:16:40]
Warm Outreach [0:28:19]
Foolproof Strategies for Free Lead Generation [0:33:11]
Three Ways to Amplify [0:38:52]
Introducing the Co-op [0:50:36]
OUR HOST:
Abagail Pumphrey
Boss Project on Instagram | Facebook
Abagail Pumphrey, the Co-Founder & CEO of Boss Project, has been a driving force in the creative entrepreneur industry since 2015. With a passion for empowering service-based business owners around the globe, she became internet-famous after the launch of the transformative training, "Trello for Business." This innovative system revitalized the operations of over 10,000 business owners, making a significant impact on the online business landscape.
Under Abagail's leadership, Boss Project has been featured in prestigious publications such as Forbes, Marie Claire, INC, and HuffPost. Her twice-weekly podcast, The Strategy Hour, is a staple in the business community, continuously topping Business and Management Charts on Apple with millions of listeners from around the world.
Abagail's superpower lies in her ability to break down complex concepts into easy-to-implement, duplicatable systems. As an expert in online sales and a data-driven strategist, she has turned a layoff into a 7-figure work-from-home business. Abagail's mission to help more female founders become financially free, without letting their businesses take over their lives, continues to inspire and guide entrepreneurs on their path to success.
Key Topics:
Organic Marketing, Warm Outreach, Lead Generation, Amplify Leads, Boss Project Co-op
