Leads on Autopilot
Episode 783: Show Notes
One of the number one things I see business owners wrestling with is leads: how to get them, how to secure more of them, and how to pull them in with less effort. I want to assure you that it's fully possible to amass all the leads you could ever want and have your business entirely booked without doing all the legwork yourself!
When I first fully booked my agency-style services, I went from being laid off to completely booked in a mere 30 days, matching my plush corporate salary in the process. Fast forward eight months, and I had hit my first $100,000! Just four months beyond that, I doubled it. I've unearthed nine methods to snag leads 100% on autopilot, and today, I'll share just the first two that overwhelmed me with more business than I could have ever imagined.
Listen on your favorite podcast player
How to Reconnect With Your Network
Now, before I could even tap into these first two methods for generating leads, it was vital for me to reconnect with my network. I reached out to everyone influential or well-connected in my circle over emails, lunches, and coffee meet-ups. I certainly connected with notable figures like my Junior League President, nonprofit leaders, and other business owners. But the real game changers? My friends and family. Instead of straight-up pitching, I shared my passion and vision with them. I opened up about the projects I aspired to be a part of and my deepest desires. It wasn't about them becoming paying clients, but about linking me with individuals who could truly make a difference. This approach, centered on genuine connections rather than transactions, was a game-changer for me.
Find Someone Who Is Doing What You Want to Be Doing
I want you to think about who in your community is doing exactly what you want to be doing. It doesn't necessarily need to be someone who lives five minutes down the road. It doesn't even need to be someone who lives in the same city as you! It can simply be someone else in the online world who is offering the same type of services to the same type of businesses that you want to work with. Now, I’ll be honest: the next piece of advice isn’t foolproof! It might not work every single time, and if you tackle it with the wrong attitude, it might not pan out at all. But, if you enter this with a heartfelt intent to help and truly get to know someone, it could be totally transformative. I know it was for me, and it was all thanks to my mother, who set me up with someone who was doing exactly what I wanted to be doing.
Go In With A Desire to Help
I vividly recall our first coffee meet-up. She was a seasoned businesswoman who was already incredibly successful and had consistent clients and sales. I felt really young and out of place. I was just getting started and my business was fresh. But instead of going into this meeting with a desire to take, I went in with a desire to help.
Our conversation revealed that she was swamped and considering either hiring or turning down clients. Sensing her reluctance to manage someone, I proposed an idea: what if she could forward excess leads to someone trustworthy, like me? Her enthusiasm was evident. It took a few more meetings, but we agreed to a deal. She'd introduce potential clients to me, and if they paid, she'd receive a portion of that project fee. After completing that first project for the client, any subsequent work was solely mine. For anyone considering a similar arrangement, offering a referral fee can incentivize established businesses to send regular leads your way. A structured system with mutual benefits works wonders!
The Power of Freelance Gigs and White Labeling
As I mentioned, there were two major factors that got me booked out, and I've already shared the first. The second came when my good friend Heather introduced me to her former boss. Initially, I thought it'd be occasional freelance overflow work. For those in marketing, these types of gigs can be a great business start since busy agencies sometimes need freelancers for extra tasks. But this venture was different: I was white labeling. If you're new to white labeling, it's when one business offers a service appearing as its own, but another party executes it. For instance, a web designer might white label copywriting, giving clients the impression that the copywriter is an in-house team member, when in fact, it's an external contractor. In this setup, I was that contractor, delivering the work under a white label.
There are two ways to white label. In one instance, you're directly in touch with the client, sometimes even using a white-label email to seem part of their company. For the other, the business handles client communication while you do the back-end work. The beauty of this? You can collaborate long-term with multiple businesses, offering consistent services without the hustle of client acquisition!
Typically, the business pays you, not the client, and acts as an intermediary. This arrangement enabled me to work with big names like Pizza Hut and Coca-Cola, clients I wouldn’t have been able to reach on my own. Sure, I had the skill, but the right connections to land those deals? That was the challenge. White labeling means you offer top-tier services without the company having to bear full-time employee costs. It’s a win-win! And it’s not just for marketing; it’s a versatile strategy across industries. Both of these strategies worked then, and they would absolutely still work today.
How To Join My Next Workshop
Building strong relationships with companies brought me consistent work, pushing me to my first six figures. They filled my pipeline with leads, keeping me busy until I could generate organic leads without needing external referrals. Recently, I ran a 12-month experiment, adapting to today's market dynamics and challenges. The result? $264,000 in web development and consulting, relying purely on warm market leads and organic traffic! While my approach was modified, it still hinged on leveraging existing connections.
If you're curious about my revamped approach, I invite you to my next workshop where I'll lay everything out. Secure your spot here. I cannot wait to see you there. I am cheering you on every single step of the way!
Quote This
If you go in with a genuine desire to help, and a genuine desire to get to know somebody, this could be a game-changing opportunity for you
Highlights
How to Reconnect With Your Network [0:08:16]
Find Someone Who Is Doing What You Want to Be Doing [0:10:48]
Go In With A Desire to Help [0:12:50]
The Power of Freelance Gigs and White Labeling [0:18:15]
How To Join My Next Workshop [0:25:13]
OUR HOST:
Abagail Pumphrey
Boss Project on Instagram | Facebook
Abagail Pumphrey, the Co-Founder & CEO of Boss Project, has been a driving force in the creative entrepreneur industry since 2015. With a passion for empowering service-based business owners around the globe, she became internet-famous after the launch of the transformative training, "Trello for Business." This innovative system revitalized the operations of over 10,000 business owners, making a significant impact on the online business landscape.
Under Abagail's leadership, Boss Project has been featured in prestigious publications such as Forbes, Marie Claire, INC, and HuffPost. Her twice-weekly podcast, The Strategy Hour, is a staple in the business community, continuously topping Business and Management Charts on Apple with millions of listeners from around the world.
Abagail's superpower lies in her ability to break down complex concepts into easy-to-implement, duplicatable systems. As an expert in online sales and a data-driven strategist, she has turned a layoff into a 7-figure work-from-home business. Abagail's mission to help more female founders become financially free, without letting their businesses take over their lives, continues to inspire and guide entrepreneurs on their path to success.
Key Topics:
Networking, Lead Generation, White Labeling
