Welcome to the fourth and final installment of our series on diversifying your income! Today we are joined by author-turned-publishing coach, Lauren Kay to talk about how she grew her business rapidly and transitioned from one-to-one offers to one-to-many. A key thing that has helped Lauren grow her business so quickly is her exceptional marketing talent. However, it’s her ability to listen to the needs of her audience and provide them with the solution they’ve been searching for that has really set her apart. Tune in today to discover the benefits of transitioning from one-to-one to one-to-many, and how you can set this process in motion!

In today’s episode I’m sitting down with Melodee Fiske, a second-grade teacher turned food photographer, who went on to use her experience to educate others on how to build their own successful food photography company! Like other creators I‘ve interviewed, Melodee started by answering questions that were coming from the people around her. During that time, she balanced building her photography client base and sharing knowledge one-on-one before finally turning that knowledge into a course.

Welcome to the first chapter in our four-part series on diversifying your income! In these episodes, I’ll be speaking with a range of creators, each of whom has successfully built their own businesses by sharing their expertise with the world.

For today’s conversation, I am joined by the wonderful Dara Denney, a performance creative expert who works with direct-to-consumer (DTC) eCommerce brands on their paid social advertising. More specifically, she creates video ads for some of your favorite brands!

Welcome to the first chapter in our four-part series on diversifying your income! In these episodes, I’ll be speaking with a range of creators, each of whom has successfully built their own businesses by sharing their expertise with the world.

For today’s conversation, I am joined by the wonderful Dara Denney, a performance creative expert who works with direct-to-consumer (DTC) eCommerce brands on their paid social advertising. More specifically, she creates video ads for some of your favorite brands!

We see so many business owners who think that the answer to scaling is more about cash than relationships. Yes, cash is a component but it is not the primary problem! First of all, we want to talk about growth versus scaling. They are used interchangeably in this industry but they simply are not the same. Growth is primarily centered around financial and revenue changes in your business and scaling is more about the actual behind-the-scenes operations of how your business is pieced together.

Most of us have a set of preconceived notions about what it takes to grow and scale our businesses. We’re often convinced that in order to make more money we need more clients, which means we need to grow our team. But we can’t grow our team until we have more money. The situation can feel impossible and even send you on a doom-spiral of dread. But it doesn’t need to be this way! Sometimes all you need is a new perspective and a gentle nudge in the right direction. In today’s episode, we share the incredible story of our wonderful client, Bonnie.

We unpack how the Incubator Program helped her understand her business, readjust her pricing structure, and transform her life and her company in the process. We take a deep dive into the preconceived notions around growing and scaling your business, and how small shifts can bring about dramatic changes. Discover how Bonnie managed to double her revenue in five months, find ease within her business, and take a 10-day vacation in Costa Rica, without a laptop! We’ve loved seeing the Incubator community grow, and it’s so rewarding to see members flourish, share, and support one another. Tune in to learn more about the program and how it helped Bonnie transform her business!