Balanced Bombshells is a health and lifestyle brand for high performing women and we are very lucky to have the brains behind the business, Laura Charelle, as our guest today! Laura teaches women how to use their hormones to benefit their active and busy lives and she reminds us that hormones are way more than just your period, fertility and your mother's menopause problems! They impact our thoughts, energy levels and you know they can affect your waistline too! Today we are focusing on how your hormones affect your biz and Laura tells us about the increasingly popular idea of cycle syncing, something that has been coming up in our community more and more. It is all about understanding what your body is going through at different stages of your cycle, all month long and finding out which time is the best for different activities.

Better self-knowledge can lead to improved communication, relationships, productivity and help you achieve what you want out of your life! We recommend that you listen to this episode in full and then go back and take notes on a second listen, there is that much good stuff you do not want to miss! Laura gives us loads of information, free resources and enough to get you really inspired and motivated. We have always felt that we are not really qualified to talk about this topic but have been aware of its importance so we are really pumped to get to share all of this with you all!

You may have wondered what kind of revenue our business made over the holiday season, so today we’re giving you all the details about December. So, even though we’re properly settled into 2020 by now, let’s just backtrack a little to the end of 2019 – because there’s still something we can learn there. During this past December, we took time off for family and enjoying the holidays, but we also prepared ourselves for a big launch in January. We recognized making a big profit was not on the cards for this month as we had other plates spinning and purposefully decided to focus on our long-term vision. 

Sometimes it’s okay not to have profit as your biggest priority each month because as your business evolves, different things are required at different times. Sometimes you have to do the groundwork for what is to come and sacrifice the quick short-term cash and by listening to this episode, you will hear that this was what December looked like for us. Still, we talk about the outstanding performance of our Trello for Business course, why we expected a decline in profit from Strategy Academy, how we’ve rediscovered the power of strategic emails, and a whole lot more! 

Today we are giving Emylee the guest chair and are diving into her newish side-hustle, making clay earrings! You have probably heard it mentioned on the show in the past couple of months since she started hand-making everything from home and selling it through her personal Instagram account. She has kept the whole thing quite fun and casual, not wanting to put too much pressure on the fledgling business. 

In this episode, we talk about four major thoughts and ideas for growth in a product-based business and Emylee weighs in with her experience of each. The truth is her earring side-hustle might be a fully-blown business soon! So without further ado, let's hear what she has to say and get into some strategy!

Parker Stevenson is a great friend of ours and someone we love and respect a lot! He has done so much for us and our business in the years that we have been working together with Parker handling all of our bookkeeping. He has already been on the podcast a bunch of times and today he is back to talk about the all-important topic of launching! We get into cash-flowing a launch, how to know when you are ready or not ready, questions and preparation and how to pay yourself when it's all done. So basically we cover all the things you might be thinking about and what better person to ask than a bookkeeper.

Parker is all about helping his clients remain profitable and this conversation will get you into a great headspace for possible launches in the future. We offer tons of free resources in the second half of the show so be sure to stick around for those and Parker gives the inside scoop on many business and how he has seen launches evolve. In his work, he has helped countless small businesses that apply to so much of our audience. So for all that and a whole more on getting your next launch off the ground and into the air, join us as we talk strategy!

Today on the show we welcome Justine Nelson, founder of Debt Free Millennials. Justine is on a mission to advocate for a debt-free lifestyle, and today you will learn how this is relevant for your business and how it can fuel your personal financial goals. By the age of 25, Justine Nelson had paid off $35,000 in student loan debt making an average of $37,000 per year. Grit, discipline and a motivation to kick debt's ass for good helped her achieve this goal within two and a half years.

In this episode, we talk about leveraging your side hustle to pay off debt or save for that dream vacation, Justine’s go-to worksheets and business books, and a list of things you can do each month to ensure that you stay on track with your goals. We also talk about bookkeeping systems, budgeting, planning for annual subscriptions, and setting measurable goals. Now that 2020 is in full swing, why not tune in to this episode and learn how to get your debt and savings dealt with? 

Can you believe it? The year 2019 is over and we’re starting 2020 in just a few hours! We’re talking about our New Year’s Eve plans and how Emylee is going to navigate a house full of party people – thanks to marrying a frat guy who has a million friends! But speaking about plans to enter the new year on a high note, today we share with you our biggest lessons from 2019 and how they should impact your (and our) strategies for 2020. Tricky situations are unavoidable, and we offer you some solid advice for mitigating their potentially negative effects. 

As business owners, we are required to keep learning and developing all the time – otherwise, we simply won’t be able to keep up and we’d never reach our full potential. There are logistics and technicalities you must deal with at some point, whether it’s your thing or not, because entrepreneurs and business owners need to fulfill a multitude of roles and responsibilities. We reckon you can give yourself a pat on the back for what you have achieved in your business this year. It’s not easy, and it takes a lot of grit. Join us for this last episode of 2019 to hear more about break-even points, short-term sacrifices, distractions, and a whole lot more! 

Today on the show we are joined by the wonderful, the amazing, the multi-talented, Jessica Eley. If you do not already know Jessica, well you should! She is a mindset coach for high-achievers and has helped loads of business owners improve their practices and reach for the stars. She goes deep, wide and everywhere in-between with them and today we will be talking about the two different types of people there are in this world; be-ers and do-ers!

Jessica unpacks how figuring out which of these types you are can make such a difference to the way you approach life and business. She explains the pros and cons of each and how striving for more balance can serve you so well moving forward. We talk about the types of tools and strategies that work for each and we give great examples of how these play out. Jessica is definitely more of a be-er, while Emylee is definitely a do-er, the conversation has a natural contrasting dynamic, which you will definitely appreciate. Join us as we dive deep with Jessica!

Welcome to the November profit report! All businesses experience ups and downs – we do too – and sometimes what at first seems like a minor thing turns out to have a big impact on profitability. You all know by now that we’re all about profit here at Boss Project and we’ve spent too much time focused on the top line that we missed many of the intricacies going on in the background of our business. We’ve been showing you how to stabilize your profit and our own goal is to get to that 30% mark, but we also understand that there are many moving parts – things that are beyond our control – that ultimately determine your profit. For starters, it’s imperative for you to know exactly what comes in and goes out of your business every single month and to be truly aware: you can’t fix something if you didn’t know it was broken! Three factors impacted us negatively in November, two of them were actually preventable, but now we know and we won’t make those same mistakes again. 

When we talk about being aware, you have to know your awareness not only drives your decision-making, but it makes you alter your focus on the flip side. It’s not necessarily that you need to decrease your costs, but it’s about looking carefully at what the root problem is. Something might even seem like an issue when it really isn’t. That’s why you never make decisions on a whim: decisions should be made after digging deeper to find the underlying problem. When you have this kind of information, you might look at your results differently. Join us again today as we take you through the highs and lows of November 2019! 

It’s that time of the year again — we’re sharing our favorite words for 2020 and how they relate to your business! This past year, Abagail’s word has been “react”. She worked hard at learning to process her emotions in healthier ways and to not overreact to situations, trying to find that delicate balance between allowing yourself to feel the feelings but also not letting them guide your decision-making. 

Emylee, on the other hand, wanted to approach this year with “ease”, knowing that she had many changes ahead, such as moving to a new house and figuring out childcare. What she learned in the process was that she needed to make a decision that worked for her at that moment instead of trying to make long-term, “forever” decisions for every little thing. In this episode, we share our new words for 2020, and they’re good! Why not choose a word of your own (and share it with us over on Instagram) to guide you through the year; a word that summarizes the mindset you would like to adopt and take into the new year? Be sure to join our conversation to learn the whats, whys, and hows! 

Today on the podcast our guest is Claire Pelletreau, a Facebook ads and conversion optimization expert. Her genius involves brainstorming, strategizing, training and overseeing aspects of ad spend for her clients – but that’s not what we’re picking her brain for today. We hear her take on what it means to show up in your business and focus on things that increase profits. We also talk about the nagging sense that you’re not growing as you ought to in your business and those things that lead to self-sabotage. If you’ve ever suffered from imposter syndrome, this episode offers you loads of questions and points of consideration that will help you to move past those gnarly mindsets. 

So Emylee has been following a new Instagram account and just wanted to share some of the amazing data that she has been geeking out over for the last while! We have selected four specific posts that she found thought-provoking and worth talking about and will be unpacking what they are about and what we can learn from them. The account is called Chartr Daily and they post charts and graphs that represent interesting statistics and facts from the business world. They often add some commentary and discussion in the description, as well as having a newsletter with more detailed information. 

Here at the Strategy Hour, we love looking at charts! They might be slightly more difficult to make but that does not mean we cannot appreciate and enjoy what they are communicating! The four charts we have selected to discuss in today's episode are especially applicable to us, our industry and the conversations we have been having on this podcast, so head over to have a look at the posts and let's get into some strategy!

Ya’ll know we’re on a mission to turn you into a full-time creative entrepreneur who earns a sustainable income from your passion. Because we’ve been on this journey ourselves for the past four years and have helped thousands of people through it, we have seen and heard most, if not all, of the mistakes in the book. While we’ve spoken a great deal about getting your perfectionist or overachieving mindset right, that alone won’t help you to succeed. On a practical level, you need to stop making crucial mistakes, including focusing too heavily on the appearance of your brand, thinking that your audience is a bunch of strangers and convincing yourself that gadgets and systems will get you to where you want to be. Today we unpack each of these common mistakes, so get your notebook and listen up! 

Today on The Strategy Hour we are so happy to be joined by our friend Jill Stanton! Jill is the co-founder of Screw the 9 to 5, where she helps ambitious entrepreneurs quit their day jobs and live out their business dreams. They also have a very popular podcast and through all this work has inspired tens of thousands of people to build thriving businesses and live lives full of meaning and purpose. You can see why we love Jill! This is such a fun conversation, in which we focus on what it means to hire for growth instead of filling spaces. There is a big difference between building a team that actually helps you make more money and just getting bigger. It is such an opportune time to talk to Jill about this as she and her husband have just implemented these changes themselves within the last year! So the results are not all in yet, but it is looking good so far.

No matter how big or small your business is, this episode has lessons for you, many of which can be implemented from day one in order to set yourself up for success. As many of you will have noticed we are getting into the habit of emphasizing profit above all else and this is something we have in common with Jill! We are just so excited to have someone with this much experience in the online business world to share their genius with you. We have so much respect for Jill and Screw the 9 to 5 as she has learned so many lessons and we can all be really grateful that she is here to share these us!

It’s time for another profit report! These are not an excuse to talk about our business – we truly want to arm you with helpful information that you can apply to your business as a full-time creative entrepreneur. Ups and downs are a natural part of any business, so we want to give you a glimpse into our month-to-month profit not so that you might compare your business to ours, but learn from our mistakes and find your own rhythm. We aim for a 30% profit and share what all our expenses are each month and the different sources of income over that period so you get all the details. Today you’ll learn what profit means to us, how our summit sales performed, why you must get hooked up with sponsors, the ins and outs of payment plans, and more! 

We cannot believe we are about to enter into a new decade! It's crazy but it's true, so get ready! This is a bit of an unplanned episode, which is what makes it special. We want to take this chance to share our planning around the new year with all of you, and exactly what we are thinking about accomplishing for our business in 2020. 

This chat will be the build-up to our end of year meetings around wrapping up and looking ahead. Just think of it as an unofficial look inside our minds as we close out another year at Boss Project and The Strategy Hour! So many businesses do not make it past the fifth year and we do not aim to add to this statistic! So feel free to drop in and eavesdrop on a typical meeting between us as we voice our thoughts and ideas going into the last part of 2019!