Top Business Podcast • over 4 million downloads • 900+ episodes
The Strategy Hour Podcast
with abagail pumphrey
Recognized by INC and Forbes as one of the best podcasts for entrepreneurs, join our twice-weekly show as we share business strategies, interviews, and actionable advice for building an online business your way.
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Our Episodes
Becoming a Wellness Guinea Pig with Monica Woodhams of 45 Fairmount
Today on the show we welcome Monica Woodhams. Monica is a success coach & lifestyle expert with over half a decade of experience in the blogging industry. She assists influencers and creative entrepreneurs in conquering the work-life balance needed for success and is also the host of the Influencer Lifestyle Podcast. Today we speak with Monica about about health and success and how the two go hand in hand. As business owners, and especially as women business owners, we have a tendency to want to accomplish great things. Taking care of yourself, mentally and physically, is not something that you can just check off your list and it’s done. It is an ongoing practice and because of this, we tend not to prioritize it because the benefits are not immediate.
We want to see the clients coming in, the money coming in and your health is not necessarily a tangible accomplishment within your business. In your business, you are proactive about so many things, so why are you not proactive about your personal life and personal health? In this episode, Monica shares with us the benefits of slowing down and how taking care of yourself leads to added self-worth and added confidence in your business. Monica gives us four tangible steps to taking better care of ourselves and how to turn personal care into a habit. In this fast-paced world with burnouts and breakdowns around the bend, there is no better time to look after yourself so that you can in turn, look after your business and those around you.
Beginner Business Series – Part 3: Setting Up Shop
We’re back for part three of the Beginner Business Series! First off, the response has been great and we just want to thank you for your comments on Facebook and Instagram – we love hearing from you! Keep using the hashtag #bbs. It helps us keep track of your questions, concerns, comments and feedback. If you’re just joining us now and don’t know what the hell this is, we’d advise you pause right now and go back to part one and part two and then dive into this one. So, let’s go!
In this episode, we are going to do a quick recap of where you should be at and make sure that you’re ready to tackle part three – setting up shop. Websites are where we see so many people get stuck. Often, they get so obsessed with perfecting it and hold themselves back from actually doing what their business is supposed to be doing – which is making money, honey! Sound like you? In this part three episode, we’re going to be tackling this challenge with you step by step. We’ll be focusing on the four core pages that get people from landing page to checkout, feeling confident in their purchase and believing that you are their superhero. We’re going to help you put the most relevant information on these pages and show you just how easy it really is.
Beginner Business Series - Part 2: Packaging & Pricing Your Offer
Welcome to the second part of our Beginner Business Series! If you have not checked out the first episode in this series, we highly recommend you do before listening to this golden egg! So now that you are up to date, let’s get down to it. Today, we are going to be talking about packaging and pricing your offer. This goes for selling products or services and we will be dealing with specifics as well as general rules during this discussion. You can post in the Think Creative Group with the hashtag bbs, that’s #bbs, so we can get to your questions and feedback easily and serve you even better.
In the first episode, we got you to look at what you should be selling by gauging your skills and interests. In this episode, we are asking you to make this final decision from the ideas of last time and dive in with that choice. This choice does not have to be forever, but you do need some commitment. The talk includes looking at motivators for buying, what might be holding sales back, good ideas to jumpstart sales, trusting yourself and your business and how all of this and more ties into a successful business. So without any more ceremony, let’s get into the episode. Join us as we help you with you beginner business!
How to set Boundaries in Your Business & Life
Today on the show, we are tackling a topic that has cropped up in a lot of Facebook groups recently, ours included, and it’s a really good one for discussion! The question is, “How the heck do you set, handle and enforce boundaries when you work from home?” Not only with yourself, clients and customers but also if you have a spouse, a partner, or your kids at home. So whatever your situation, we are digging deep and pulling out the good stuff to help you with those boundaries.
In this episode, we share how we managed the transition from working in an office to working from home. We discuss the importance of figuring out your own workflow, setting concrete boundaries with your family and friends and how to communicate them effectively. At the end of the day, you have to manage the expectations of others, ensure your business is respected and at the same time, enjoy the wonderful privileges that come with working from home! We will share with you the challenges we’ve faced and how we have managed these often tricky scenarios, in the hope that this will empower you to crack that whip and lay down the law!
2017 Review: How Much We Made and Where the $ Came From
Today’s episode is all about the 2017 Review – where we share our triumphs and milestones, the bumps on the road, numbers, sexy data and everything in between! 2017 was a big year for us; Penelope was born, we took off all of January and we launched our signature program, The Strategy Academy, twice! We also hosted a ton of webinars and we ran Facebook Ads strategically well for the first time.
We took a total of 12 weeks off, launched the podcast, launched a website and ended up in the Top 15 Business Podcasts on iTunes... And to think that all of that happened in one year is pretty crazy! In this episode, we’ll be giving you an overview of our year, diving into our four main income generators, two biggest costs, two biggest myths and sharing a stat that might just blow your mind! We hope you will extract some of these strategies and use them to analyze your own business year and make empowered decisions as we dance into 2018.
A Quick Update on Our Side Hustles + Other Nonsense
You guys have been knocking on our virtual door saying, “Give us a damn update on your side hustles!” You asked for it, so here it is; the update episode! A couple episodes ago, if you missed it, we talked about our side hustles – why we started them, what they are and how they work. But today’s episode is really just an update on how they are going, where they are going and what’s new. To give you a brief overview, Abbie began an MLM business in essential oils and Emylee began painting again.
Our side hustles grew out of a need to do something creative again and to do something for ourselves outside of TCC. They’ve been a great learning curve and we’re here today to give you a quick lowdown! In this episode, you’ll find out how Abbie’s MLM team has sky-rocked and about the exciting new partnerships in the pipeline for Emylee. We share what we’ve learned thus far from our side hustles and take a casual deviation into a hilarious conversation about bikini boot camps and burning holes in our yoga mats. Talk about a side note.
You're Fired: How to Fire Bad Clients and Not Repeat the Same Mistakes with Lauren Goldstein
Today on the show we have Lauren Goldstein of Golden Key Partnerships. Lauren has been an entrepreneur for over six years and helps businesses with consulting, training and web design. In this episode, you are going to hear about two of Lauren’s crazy client stories when she ended up having to fire them. This is not an easy conversation to have, especially when you can end up in a little bit of legal hoo-ha, as was the case with Lauren!
When a partnership is no longer working and expectations are no longer being met, firing a client is no easy conversation to have. We want to help you avoid these tricky situations and so today we’re talking about questions you should ask your clients in the vetting process, how to weed out the “bad” clients and only work with the dreamiest of unicorns, as Lauren calls them. We’re also talking about the importance of setting expectations and boundaries, how to say “no” and value your business and yourself as a woman.
Celebrating One Year of Podcasting: Mistakes, Highlights + Lessons Learned
OMG! We made it a whole year of podcasting and we didn’t fall off the bandwagon, guys! Yep, we’re officially addicted and this podcast isn’t going anywhere. Today in this celebratory episode, we are going to go break down what has happened over the last year of the TSH podcast – the amazing guests we’ve had on, great moments, epic fails and all the juicy things you do, or don’t know, about the making of this podcast.
We’ll take you through some of the download, rating, sponsor and guest stats, as well as share our lessons learned throughout the whirlwind of 2017. 2018 is looking bright and we couldn’t imagine the year without this podcast. We’re happy to tell you we’ll be continuing to bring you three awesome episodes a week and have some exciting new guests for you to look forward to! If you’re still on the fence about starting your own podcast, looking for tips or just a die-hard groupie – then this episode was tailored for you!
December 2017 Breakdown: Lessons Learned + Milestones Reached
Happy New Year everybody! We’ve just returned back from a 12-week holiday and today, we travel back in time to do our monthly review of December 2017. We also plan for January 2018, tackle our Quarter Four breakdown, review our stats and set goals and projects for the new year. We hope this episode will inspire you to thoroughly review your own past business year and set thorough goals and projects as you move into 2018.
In this episode, we outline the difference between a goal and a project, take you through The Follow Through Method and encourage you to always to set your good, better and best scenario for your income goals. We’ll be sharing what we’ve learned and what we’ll be doing differently in 2018. Just a heads up: This is going to be a long episode of calculator crunching and in-the-moment chatting! So grab some coffee, get comfy and know that 2018 is going to be great if you break it down!
How Burning Your Bridges Pays Off (Big Time) with Jessica Rodriguez of The Daydream Achiever
On today’s show, we have a very special guest to share with our listeners, none other than Jessica Rodriguez! Jessica runs The Daydream Achiever and is a business and visibility strategist and podcast host. Through her business, she helps purpose-driven women scale their online business to six-figure years. We love Jessica’s attitude towards achieving the dreams you have always wanted! One of the key aspects of Jessica’s approach is her idea that burning bridges means growth. This may sound a little crazy but bear with us, you’re going to want to hear just how this idea can help you transition from a small, stressful operation to a profitable and flourishing one!
Within the first year of her business, she went from working 4 jobs and carrying $120k worth of debt to replacing her income to become a full-time lifestyle entrepreneur along with becoming completely consumer-debt free just a few years later. When she’s not helping people create massive growth in their online business, you can find her curled up on the couch with her husband and fur-babies, Netflix binging or traveling to the next adventure life brings. Tune in to hear all about it!
Post Mortem of Our Free Challenge + Launch of Our Flagship Program
Today, we’re talking about the launch, baby! The breakdown, numbers, data and takeaways. For the second time this year, we did our Five Days To Launch challenge and yes, there were some major hiccups going into it. In total, we spent $20,427.64 on this launch and we made… drumroll… $126,716, in just three weeks! Although we spent way more than anticipated and didn’t reach our $200,000 target, this was still our biggest launch of the year!
But when a launch happens, the money certainly doesn’t just fall into your pocket. There is so much work that goes into making a launch happen. There are a lot of learning curves, risks and unexpected surprises that will get thrown at you. We had a lot of roadblocks along the way of this particular launch and we’d like to share these with you today. Learn from our mistakes, take everything with a pinch of salt and get ready for takeoff! Take a listen.
Setting Your Goals for 2018
2018 is right around the corner and if you’re feeling flustered about all the things you want to do and achieve, this episode is here to help. Today, we are talking about goal setting. We look at the importance of reflection in being able to move forward and why you need to analyze what worked and what didn’t for 2017 to help pave the way to a more successful 2018. We also take a look at how you can set attainable goals, identify your money strategy and the value of being SMART.
Entrepreneurs often veer away from their goals if they haven’t been clearly set. This results in them spending time on tasks that aren’t going to generate them any income or help them achieve their goal. We want to ensure you are setting the right goals to grow and scale your business effectively and this episode is here to remind you that if you break your big dreams down into day-to-day tasks, they can be achieved! Start off your 2018 with a bang by listening to this episode for actionable steps toward your own attainable goals.
From an Invertebrate Biologist to a Floral Maven with Gina Thresher
Today on the podcast we have Gina Thresher. Gina is the founder of From the Ground Up Floral and she started out her journey, believe it or not, by pursuing marine biology, DIY’ing her own wedding and eventually turning into a very talented florist in her industry. In her own words, she makes kick-ass floral arrangements and we are talking more about her journey today. We are taking the idea outside of just the realm of a bouquet and really looking at it as a business and what she can add on.
Inside this episode, we are talking about the transition of Gina’s hobby mindset to a business mindset and what it really looked like when she was chasing brides and chasing weddings and then finally realizing that she really needed to be paying attention to other pieces of her business. She shares with us some tactics and strategies she was able to pull from The Strategy Academy like figuring out what to do and when to do it to actually focus on your business holistically instead of just one tiny detail. We dive into everything from travelling the world to speak, workshops, educating other florists and everything in between. This will spark you with some ideas you can implement in your own business so you are not just focusing on one tiny detail.
How You Invest Based On Your Personality Type with Jessica Eley
Today on the show, we welcome back Jessica Eley, a woman who sets our souls on fire in all the best ways! Jessica is a mindset coach for high-achieving entrepreneurs. She also brings clean water to hundreds of people through her Workshops for Water Program while helping small business owners with their money mindset. Today, we are talking through money mindsets and how they vary based on your personality. We are offering ourselves to Jessica on a silver platter for her to pick apart and call out all of our “bad” money habits.
Money mindset is the underlying structure and core beliefs you have that are running your show around money. The things you don’t even question and the beliefs you “absorb” from your parents, friends and society. This forms a sort of cocktail, if you will, of how you perceive money and your own personal relationship with it. Some cocktails are well-mixed and others are just a really bad blend! In this episode, we’ll be breaking down four types of spenders and equipping you with the right questions to ask yourself before making a purchase. By the end of this episode, you’ll feel more confident in making better money decisions and investments and ensure they’re not coming from a place of fear.
Our October Monthly Breakdown
Today on the show we are back for another monthly review session! This is something we do on the regular here at TCC so today we thought we’d share it will all of you. We break down all the stats, all the data, everything we did, crunch the numbers and check in on our goals every 30 days. So this is us doing it for October 2017. As you all know by now, we love sharing the behind-the-scenes with y’all and giving you the step-by-step breakdown of what we have been up to in our business, what worked and what didn’t.
We start by going over all of our goals, reviewing what went down and how we could have done things differently. Next, we go over what we actually accomplished and what the outcomes were. We also check in on all of our stats including social media audiences, website pages views, and all of our other end of month audience numbers. As part of our breakdown, we also do an in-depth quarterly check-in from September and set new goals for November. We end it all off with new goals of our end of month audience numbers as well as setting an affirmation for the month of November. So if you want a little behind-the-scenes look at how we get it done, listen in and get writing!
meet your host
I don’t believe there’s one right way to build a business.
I’m your host, Abagail Pumphrey. And I’m dedicated to supporting online businesses.
I’m here to help you build business your way: one that supports not only the life you have but the life you want. I’m on a personal mission to help you become financially free.
I’m talking about all the lessons learned as I turned a layoff into a 7-figure online business. I’m here to help you prioritize your life every step of the way, whether you’re creating your first digital product, growing an email list, or scaling an already profitable business.
I want to hear your hot takes, your biggest takeaways, or the genius ideas that pop in your head as you’re listening to the show.
My DMs are always open on Instagram, so head over and introduce yourself so I can get to know you!
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