Today we welcome Erin Abernathy & Steph Pulido from Out of Office Media. We are so excited to have them here on the Strategy Hour Podcast to talk about working with micro-influencers and how brands can create strong content and build a really engaged audience. Our guests are best friends, the co-founders of their company, and they have recently been recognized by Forbes! Their goal is to serve and interact with female millennials and they are now based in New York City. In their business they work with micro-influencers, or those that have less than about 10k followers on social media, to grow their following and in turn aid a brand’s goals. This is really about building a small yet strong tribe whether you are a solopreneur, budding influencer or big brand.

So if you are what may be called a micro-influencer and would like to dabble in working with brands and companies, creating another revenue stream, this episode might be just the thing you have been looking for. Erin and Steph offer a bunch of great strategies to get started, boost engagement, and niche down your market. So no matter what business or field you are in this can help you get to where you need to be. So without further ado, let’s dive in!

Hey everybody and welcome back to The Strategy Hour Podcast! Today we are joined by Kimberly Crossland who is the former founder, owner, and operator of Savvy Copywriters, a communication and digital marketing agency based in Tucson, Arizona. However, she has now transitioned into a role as Content and Marketing Manager at Rocket Source and she is going to be talking to us all about this transition and how she went from a business owner to working directly and solely for one client. You might recall that this is the second conversation we are having of this type but today we are offering a slightly different perspective on the idea. We will be talking work-life balance, mental time and space, motherhood and creativity.

This episode will hopefully show you a way that you can trim the fat off your work, if that is something you have been considering, and this roadmap might be just the inspiration you need to keep moving forward. This conversation is applicable to both service and product based businesses and from Kimberly’s specific journey, many applicable lessons can be extrapolated. These types of ideas definitely seem to be popping up more and more since we did our first episode on the subject and the online biz community is increasingly interested in scaling back and working more directly and with more focus. We hope you enjoy!

Hello everybody and welcome back to another episode of The Strategy Hour Podcast! Today our guest is Suzi Istvan from Splendidly Curious. Suzi is a brand strategist, marketing expert and has many years of experience working with a wide variety of different types of companies and organizations. She lives in upstate New York with her beautiful big family and we cannot wait to share this amazing conversation with y’all! Suzi is here to tell us about the roles of marketing director and integrator and how they can take your business from lighting up to burning hot! If your biz is currently small and just starting out or you are making a step up to the next level, trust us, this episode is going to help a ton!

The chat was amazing and enlightening for us and we gained so much just talking to Suzi, so we are sure there will be a treasure trove of stuff for you to mine in here! During the conversation, Suzi even interviews us a little bit, which was fun! We cover how to build and coordinate your team cleverly and finding that all important person who is as invested in your business as you are. This role, which Suzi and others have dubbed the integrator, can take a lot off of your hands and free up more time for you to explore and double down on your areas of genius. In the end, you are looking for someone who thinks of your business as their business and who can free up your mental load, so you can pursue all your dreams with more energy and vigor!

Hey everybody and welcome back to The Strategy Hour! Today we are talking PR, media, and marketing with Christina Nicholson of the Media Maven. Christina was in news broadcasting for many years before she decided to start her PR firm and now helps businesses grow their brands by gaining exposure and using it wisely. Today’s show has Abagail riding solo as Emylee is away with a sick little one, but do not fear! It promises to be just as jam-packed and dynamic as usual with such an amazing guest.

Inside this episode, we will be talking about how to get more media coverage and how to utilize it, getting comfortable in front of a camera and much more! Christina also talks about common mistakes and simple tips for getting the most of out of your PR. As an industry expert from the other side of the fence, Christina has a lot of wisdom to share on how to get noticed and present well. We get into reaching out, who are the best people to speak to, and ways to make the process of marketing yourself more enjoyable for better results. For all of this and a whole lot more, you know what to do!

On today’s episode we are super-duper excited to host Ashley Knight of The Hello Boss Community. Ashley founded the community as a means to support and bolster other businesswomen who were in the same boat as her. Through her group she is able to teach and coach strategy to an ever growing number of dedicated members and she loves it! And we love her for it! Here at The Strategy Hour Podcast we know the value the of groups we have run and been a part of, they can be the lifeboat bringing you back in when you are out at sea, so we know exactly what Ashley is talking about!

In our discussion we cover the early stages of starting a supportive community, relationships within this space, real world events, social media, sensitivity masterminds and much more. Ashley is one of the most dedicated community founders we have spoken to and we are sure her attitude and advice is going to be wonderfully useful and inspiring to all of our listeners. So whether you are part of an online community or looking to start one yourself, this is definitely the episode for you. Listen in to get the low-down.

Hey everybody and welcome to another fantastic episode of The Strategy Hour Podcast! Today we are joined by one of our favorite people in the world, a real internet bestie and the Instagram King, Tyler J. McCall! Tyler is here to talk to us about his speciality - how to get Instagram working for you immediately. Of course, Instagram, like all social platforms is constantly evolving so Tyler will be talking about what the best strategies are right now, but also looking at some of the more timeless rules of the framework. Tyler has helped a huge amount of entrepreneurs (including us!) to grow their Instagram following and engagement through the lessons he teaches. For Tyler, it really is quite simple: if you follow a few easy rules, have fun, and bring your own personality to your account you really can’t go wrong!

During our conversation we cover some of the basics around content and captions and the move away from highly curated profiles. Tyler also stresses the importance of knowledge of your audience and how this informs your strategy. We get into the nitty gritty of telling your brand’s story and how to convey this in an effective and engaging way as well as looking at the values that underscore everything that you post. One of the biggest recent developments on Instagram is obviously the Stories feature and Tyler breaks down some lessons for approaching that area and also reiterates just how important they are to your reach, engagement, and potential profits. Lastly, we cover some tips and ideas for personal versus business profiles and how to go about starting out on the platform for newbies. Jump in, it’s going to be a fun ride!

Welcome back to another episode of the Strategy Hour Podcast with your favorite business sisters! We have a great episode in store for you today in which we will be talking to our friend Parijat Deshpande about her experiences self publishing an Amazon bestseller. Parijat is a high risk pregnancy expert and decided to turn her work and wisdom into a book called Pregnancy Brain, which has quickly become a hit and is selling fast since it was published! We chat about what led to the writing and publishing of Pregnancy Brain and what that process was like, from start to finish.

Parijat is a great example of someone taking their business and turning it into something else, namely a distributable and profitable outlet. This is one way that a one-on-one business can be scaled to create more revenue and reach. During our discussion Parijat takes us through the lessons she learned over the last year and a half as she was able to very quickly move from deciding on creating the book to selling it. She really is an inspiration and we at TCC hope she can inspire you to reach your dreams and get your book out of your head and out into the world! We chat about editors, design choices, the writing process and the ups and downs of becoming and author. All things we know you are dying to hear about so without further ado, let’s jump right in!

Yes, you read that heading right! We feel like one of our dreams came true recently. We have been dying for physical products for God knows how long. Well, instead of developing our own products, which will probably happen at some point in the future, this feels like a major stepping stone in the right direction for us. We’re SUPER excited to announce it and we can’t wait to tell you all about it.

We officially have our own online shop! You can literally go buy anything from there. It’s curated to have our most favorite items from the most important categories in our lives and it’s hosted on your favorite platform ever! If you want to screw this whole episode and rather go shop, you can — we won’t hold it against you! However, if you want to know more about it, listen up first and then you can go shop til you drop!

Hello all you wonderful entrepreneurial unicorns and biz badasses! We have a really kickass buddy on the show today to share some great information and inspiring stories. Please help us welcome Kyrsten Sherwood from Copper Kettle! Kyrsten is here to tell us about her experiences hosting virtual, online summits and hopefully help you think through how you could possibly do it in the future! Isn’t that fun? This episode will get you started on thinking about how you can setup and run your own events and there is a ton of valuable information for those interested. So if you have ever wondered about doing something like this you will love what Kyrsten has to say!

We also believe that online events, like Kyrsten’s summit, are a great stepping stone to bigger, in person events, so who knows what you could be achieving in next to no time! In our discussion, we look at the differences between these types of events and which parts of the online overlap with real world hosting. Kyrsten gives us some insight into Copper Kettle’s business plan and how her virtual summit now fits into that. From there she takes us through some of the setup procedures and how you might go about getting ready for an event before talking about the monetization of free online video summits. You are not going to want to miss this one! We promise!

Hey everybody and welcome back to the The Strategy Hour! We hope you’re as excited for today’s episode as we are because we have something special for your earbuds that we know you are going to love. Today we will be talking about email welcome sequences and how to do them right. It took us some time and few missteps to get our’s where they are today, and we are happy to share all the blunders we made for you and your business’ benefit! We want to help you get your welcome sequence just right for your needs and most importantly to make it profitable, so buckle up!

During this discussion we’ll be guiding you through our history with email tools and ideas and showing you just what worked...and what didn’t. At the end of the chat we will be sharing something extra special that can take you one step further in your marketing so make sure to listen out for that. We cover the purpose and reasons for having a bomb welcome sequence and do a deep dive into why our first welcome sequence was so bad! (Imagine that!) From there we share some of the reasons why it can be so difficult to get this right, especially in the beginning, and we finish off by emphasizing what you should be focusing on when you are putting your sequence together. Let’s do it!

Today’s show is an extra special one. In fact it was so special that we had to re-release it to all of our listeners because it was too good for just one run! This was a chat we had a little while ago with our friend, fellow unicorn and amazing red headed beauty, Courtney Foster-Donahue. Courtney Foster-Donahue is an Atlanta-based four-time entrepreneur, business strategist who specializes in video content creation and Facebook marketing and advertising. Courtney helps entrepreneurs to win using Facebook through her new program called FB Framework. The program was previously, and in some portions of this conversation, called FB Everything, just so you do not need to be confused between the two.

With over 1.96 billion people around the world on Facebook today, why are so many businesses claiming Facebook is dead, turning away from Facebook Ads, or not seeing any benefits in them? From Facebook page optimization, your business Facebook page, Facebook ads, to all the tiny tips to get you maximizing your reach and growing your business, we are covering everything. This re-run busts the Facebook myths that will help you turn your business around!

We have been working our booties off behind the scenes trying to set up something pretty epic in our business – the evergreen machine. So, in this episode, we’re finally ready to tell you about the pros and cons of this soul-destroying process and why it is so worth it! We all talk about financial freedom, we all want it, but you don’t always hear about the nitty-gritty testing, the waiting, the endless funnels inside the funnels and the insurmountable self-doubt it takes pushing through to get there.

Despite the many cons of evergreening, we managed to maintain our sanity, not kill each other, stick it out and evergreen a $2000 course online. The benefits of this has been more than we ever dreamed, and we want to tell you all about it, and how you can do it too. If you are a six figure business owner and are interested in evergreening one of your courses, then we want you to pay attention to this episode – it could just change your life.

Today’s Boss Talk question is: How do you think email marketing is changing due to new regulations? We all know the importance of email marketing, but the truth is that the state of email has changed a lot over the past few years and with the new data protection regulations, it is changing even more. Where is it headed and how are we going to have to adapt? Tackling this question here with us today, is our favorite regular, Steph Crowder of Courage & Clarity.

In this episode, we discuss the trending question, “Is email marketing dead?” and how you can make your emails stand out in a way that doesn’t make people kick you to their spam folder. We also discuss the power of in-person marketing, why talking to people like they’re human is the best tactic and how Abbie has been able to have a successful side business with no email marketing at all.

Today on the show we welcome Brit Kolo of Jam Marketing Group. Brit is a feel good marketing coach, accountability partner, abundance junkie and hugger of all things plants. Brit coaches boxed-in business owners to become independent, profitable leaders through self-awareness and #MarketingThatFeelsGood. In this episode, we’re diving into all things personality type and this corresponds to marketing plans. Brit believes that you shouldn’t have to feel fake and sales-y in order to grow your business.

By knowing your personality type and using that as a home base for your marketing strategy, she believes that you can truly create marketing that feels good for you. Here we break down what types of things feel good for certain personalities and what things might make us feel icky and uncomfortable, so that you can lean into the thing that is going to help you market faster, better and stronger. By the end of this episode, you’ll have a good sense of how you can make selling feel so right for you in your business.

Hey ya’ll! It’s our May review / June planning session coming to you live from Emylee’s very dirty office. In this episode, we go over some of the things we accomplished and didn’t accomplish in May, some of our daring plans for June and let you in on a little big secret… This June we will be bringing you the biggest launch you have ever witnessed at TCC and share some of our exciting new sponsorship prospects on the horizon.

We also share some successful news from our grueling switch over to Active Campaign and reveal why we deleted 21k subscribers from our list and are as cool as cucumbers about it. We also share the changes we have made to the business with GDPR compliance and why vanity numbers really don’t mean a thing. By the end of this episode, you will have a few great resources to help you take the steps you need to take in your business in order to reach success and sustainability.