Today we have our little country soul sister, Jessica Stansberry, from Oh Hey Jessica on the show. We are super excited for you to dive into this episode. Pre-warning: grab your sweet tea, grab some lemonade, grab a biscuit, and kick your feet up on a porch because her accent is going to want to make you go all Sweet Home Alabama.

In today’s episode we are talking about niching down and what it can do for your business, how exactly Jessica went about doing this, and how it helped her business to grow. We also dive into some of the things she was able to accomplish because of it, what you might be able to do as a newbie, and what you can do if you’ve already started your business. Finally, we find out how you might build and see success, and whether or not it is possible to niche down too far. We definitely get a little crazy in this episode, so get ready to dive right in!

Today on the podcast we are getting into a little inception. We are talking about podcasting whilst podcast, which is going deep, you guys. In today’s episode we are revealing the truth behind podcasting, why we even started, how much all this should cost, and our entire process of how we go from idea to getting it uploaded to iTunes, on the blog, and all of that good stuff.

Whether you are looking for fast growth, or whether you are looking to build a foundation by starting a podcasting, keep in mind, it’s going to cost you an arm and a leg to make it happen. So if this is something that you’ve been mulling around in your head, maybe we can be the voice of reason to tell you everything that is in store and whether or not this is the right move for you and your business.

Today we are talking a lot about email marketing! Nathan Barry and the team at ConvertKit have definitely been a lifesaver for our business. They’ve helped us see radical growth since we’ve switched over. ConvertKit is an email marketing service for professional bloggers. Nathan’s background in the blogging world led him to build a tool to help other bloggers and entrepreneurs successfully build their audiences and grow their businesses. Understanding his own needs as a blogger, he went out and built a tool designed specifically for what he needed in his own life.  

So what makes Nathan such an email expert? Well, at ConvertKit they send about 150 million emails every month! That is absolutely bananas, and you can certainly see where his expertise comes from. So, if you want to build a tribe and sell products to serve that audience, then this episode is perfect for you. 

Natalie Franke, the founder of Rising Tide Society is joining us today on The Strategy Hour Podcast. Many of you may be surprised to find out that Natalie is a huge neuroscience nerd and uses this background to strategically make decisions in her business. She sharing how you can take cues from neuroscience and psychology to communicate with your clients and customers, form your message on your website and social media, grow your audience and more.  |  The Strategy Hour Podcast