Top Business Podcast • over 4 million downloads • 900+ episodes
The Strategy Hour Podcast
with abagail pumphrey
Recognized by INC and Forbes as one of the best podcasts for entrepreneurs, join our twice-weekly show as we share business strategies, interviews, and actionable advice for building an online business your way.
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Our Episodes
What To Do Before You Even Think About Getting Press with Ashley Gartland
Today we are here with the lovely Ashley Gartland. Ashley helps passionate creatives and driven entrepreneurs like you, who feel like they’re drowning in to-dos and just want someone to tell them where to focus to make their business work. She teaches them how to stop overcomplicating things and simplify their approach so they can make more money in their business and experience more freedom in their life.
If you haven’t listened to our episode with Rachel Hofstetter, way back in episode 003, do yourself a favor and listen to it BUT listen to this one first. They are interlinked in that they both talk about your approach to press but Ashley breaks down the first steps you need to go through. She gets into all the befores and afters of getting press for your business and she’s helping you get ready to get your business featured.
Knowing Your Personality Type & Love Language to Be a Better Business Owner
Ever wondered, “How do they work together?” Well, this is a question we get asked a lot on the show and the answer may not be as simple as you think! How do we divide tasks? How do our personalities work well together and where do we struggle? How do we deal with stress? Today, we are embarking on a journey of self-discovery – digging into personality types, astrology and just a bit of “woo-woo-ness.”
Knowing how your brain, body and personality work can be an empowering tool to strengthen yourself, your team and your business. So we hope that by the end of this episode you might have learned something about your own self; your characteristics and how they affect the way you make decisions and interact with others in your business. If you are looking to improve your relationship with yourself and with others, then this episode is for you! Take a listen.
Landing Corporate Clients as a Creative Entrepreneur with Becky Mollenkamp
We are super excited for today’s episode with Becky Mollenkamp. Not only is Becky our friend, but she is a business mentor for women entrepreneurs. She helps them write down all those words that are stuck in their head so they can make some big changes and push forward in their businesses. Becky is also an absolute rock star at landing corporate clients and today we’re lucky enough to be getting the inside scoop from her.
Ever wonder, “How the heck do I, as a creative, get into the inboxes of corporate businesses and land those bigger projects?” Well, today Becky is sharing her tips and tricks with us. She’s also telling us how we can utilize programs like LinkedIn to up our connections, up our chances of getting in front of those people and so much more. If you’re interested in finding out more about this, keep listening to the show.
The Evolution of Our Courses & Mistakes You can Avoid
Lately, we have gotten some questions from our students, audience members and community about how we have evolved in our course creation journey, and so we decided to take you back. Not all the way back, not necessarily to our client days, but at least from the beginning stages of creating our first course all the way through to today. We’ll tell you what has changed and how we have been able to grow and better serve our community.
The purpose behind doing this is to really showcase to you all that you can start small (we did). Nothing has to be perfect, just run with something and run the heck out of it until you add on something else. Dive into this episode if courses are something you’re interested in trying and learn from our mistakes. Keep listening so you can take some of our advice and see some bomb-ass results a year into it applying it.
Using One Website To Run Two Businesses with Ashlyn Carter of Ashlyn Writes
Today on the podcast we have Ashlyn Carter of Ashlyn Writes. Are you multi-passionate? Well, this boss babe is and she has grown her business as both a copywriter and a calligrapher. She took her background as a corporate agent working with corporate clients and transitioned that into her current business, working with big name clients. We are so excited for you to hear how she’s been able to keep both her knowledge from her corporate days and add that onto her creative passion with calligraphy.
Do you want to have a business that serves two different people? Today we’re going through how to navigate your homepage, how to set up your services, products and offerings, and how to manage your social media and your email list if you’re talking to two different people. If that’s you, keep listening to find out more!
How to Give, Give, Give without Giving It All Away
You all know by now that we have built Think Creative Collective on the “free-free-free marry me” model. We talk about it all the time. It is basically built on a foundation of giving a whole bunch of content, knowledge and strategy away for free so we can build a community of addicted and raving fans. People often think that if they give too much away it is going to decrease the number of sales they are ultimately going to get, but we have seen literally the opposite effect. It has only helped us grow our audience and our sales. It has also enabled us to create a community where our audience can be sure to find the answers they need instead of a dead-end, and people really value that.
So what we want to talk about today is why we decided to use that model and how you can structure your own business to do the same. We also want to go over why it is very important to bust the myths behind giving away content for free. Inside this episode, we will focus on answering all of y’all’s questions surrounding the topic. We’ll give you the inside scoop about the actual effects to our business that this model has created for us so you can be more confident in what you are providing your audience, for free.
How To Automate a 6-Figure Side Hustle with Katie Doherty of La Rousse Shoppe
Today we are bringing on Wedding and Portrait Photographer, Katie Doherty of La Rousse Shoppe. Katie is a service and a product-based business babe. She started out as a teacher, had a passion for photography, saw a gap in the market and filled it with a $200k+ business that is as passive and automated as possible while continuously growing and expanding.
In this episode, Katie is sharing with us on how her dream was born. We get a peek into some of the resources and tools she uses to make it all happen and we find out more about what she actually sells. We are super excited about what she’s spilling in this episode, so keep listening.
Hot Topic: Why We Didn't Close Our 12k+ Facebook Group
We are here for a hot topic today. Today on the podcast, we are talking about why we did NOT decide to close our private Facebook group, which has roughly 12k+ people in it. This is one smokin’ topic, as there are a lot of Facebook groups run by business owners who are similar to us and in our circle that have been closing down left, right, and center.
Today, we want to highlight the fact that we are not going to speak for the people who have decided to close their groups; we are literally just here to talk about why we decided to keep our group open and go over some of the adjustments that we’ve made since that “change” in the Facebook group world. If you want to hear more about how we run our Facebook group and why it works for us, keep listening.
Becoming a 6-Figure VA with Tracey Osborne, the Entrepreneur's Secret Weaon
They call her The Entrepreneur’s Secret Weapon, and yes, we have her on the show today. Tracey Osborne, CEO of Empowered Fempreneurs, is here! Tracey has had a decade-long career as a Virtual Assistant and grew her business from $15,000 to 6-figures in only two years. During that time she has authored and co-authored three books, her latest being, Becoming A VA.
Inside this episode, we go over the exact systems that Tracey used to get her business off the ground, from the very beginning. We look at how she was able to leave her full-time job in 60 days, start her VA business and get off to the races in no time. We also talk about how Tracey was able to build relationships and eventually build an agency model where she brought on other VA’s inside her own business so she could grow and scale. Keep listening to learn more.
Q & A with Abagail & Emylee: All Things Facebook
Today on the podcast we are doing Q&A style episode, but can you guess what the theme is? Yeah, that’s right — Facebook! We asked in the group for y’all to send us your questions about Facebook strategy and being successful on the platform. Now that we kinda know a thing or two, we feel that we can answer your questions and make sure you guys are on a good solid foundation and that your Facebook game is strong. We are jumping right in, so keep listening if you would like to know more about Facebook and how to use it as a tool in your business.
How to Go from Blogger to Author with Beth Brombosz
Today on the podcast, we have Dr. Beth Brombosz. Beth is an author, copywriter, content creator, and the host of the Blogger to Author Podcast. In 2015, she turned some of her own blog posts into a book titled Yoga for Runners, which is now available on Amazon. Beth’s book has helped her build a platform as an expert in her field. She is passionate about helping fellow bloggers turn their content into books so they can build authority in their niche, share their passion with the world, and earn passive income.
In this episode, you’re going to hear all about that process. From repurposing your content to creating a book, to self-publishing, pricing, layout and sales, Beth really breaks it down into an easy step-by-step process. She self-published her book in just 30 days! She proves that it’s totally doable, with no publishing experience needed. If you’ve never written a book in your life, but are thinking about it, then today’s podcast is for you.
Our Journey to Facebook Ads: Part 2 with Abagail and Emylee
In Part I of Our Journey to Facebook Ads, we talked about video, text, and graphic ads. Today, we are talking about all the nitty-gritty’s and diving into the different types of Facebook ads you’ll find inside the Power Editor. We will also be looking at the differences between conversion ads, engagement ads, and click-through ads. Next, we will be investigating the value of the Power Editor and helping you to become a smarter booster.
If you are wanting to start running your own video Facebook ads, we are also going to be sharing the behind the scenes of our $37,000 and $97,000 launch videos, giving you some action strategy tips for getting professional video ads on a small budget, and simply using what you’ve got. Still feeling overwhelmed? We’ve got you covered. Stay tuned to find out more about the free online FB Everything course that is sure to make you kickass at doing these Facebook ads! Take a listen for this, and so much more.
Finding Your Authentic Voice with Tara Bosler of T. Bosler Writing
Today we are joined by Tara Bosler of T. Bosler Writing. She is a copywriter, y’all, for creatives just like you. We are super excited for you to learn from Tara and we want you to have your ears perked up because there’s a funny noise in this audio that we are not going to cut out and we want you to try to guess what it is before she tells us. Because to me, it doesn’t sound anything like what it actually is. Suspenseful!
Inside this episode, we are talking about how to be authentic in your writing and how to use your conversations with not only your friends, but also your clients, as intel to use on the things that you spit out into the world. We are talking about whether or not it’s okay to be grammatically incorrect and we get into some details about how to hire a copywriter. We know this sounds simple, but Tara breaks it down to make it even better for you inside your business. We can’t wait for you to jump in and start writing some copy, and we are super excited for you to listen to this episode!
Our Journey to Facebook Ads: Part 1 with Abagail and Emylee
For part one of ‘Our Journey to Facebook Ads’, we are diving into all the creative nooks and crannies of Facebook ads. Here, we look at the specific ads that we’ve run and how they performed to ultimately answer the fundamental question you’re all wondering about: Are Facebook ads worth it? Today, we’re looking at what worked for our campaigns, what types of Facebook ads performed better for us (video or graphic), targeting cold audiences versus establishing warm audiences and tons of tricks and tips to maximize your Facebook ad spend.
We went from knowing zilch about Facebook ads to knowing so much that we had to break this episode into two parts. If you are someone who is easily freaked out by Facebook ads, don’t be, because after this episode, you’ll realize it’s way easier than it seems and it’s worth every darn penny! But before you even start running your ads, let’s take a look at a few of the things you need to establish first.
Facebook Isn't Dead. Here's How to Leverage It with Courtney Foster-Donahue
Today we’re chatting with our friend, fellow unicorn and amazing red-headed beauty, Courtney Foster-Donahue. Courtney is an Atlanta-based four-time entrepreneur and business strategist who specializes in video content creation and Facebook marketing and advertising. Courtney helps entrepreneurs to win using Facebook through her new programme called Facebook Everything.
With over 1.96 billion people around the world on Facebook today, why are so many businesses claiming that Facebook is dead, turning away from Facebook Ads, or not seeing any benefits in them? We are covering everything from Facebook page optimization, your business Facebook page, Facebook ads, to all the tiny tips to get you maximizing your reach and growing your business. On today’s show we are busting the Facebook myths that will help you turn your business around!
meet your host
I don’t believe there’s one right way to build a business.
I’m your host, Abagail Pumphrey. And I’m dedicated to supporting online businesses.
I’m here to help you build business your way: one that supports not only the life you have but the life you want. I’m on a personal mission to help you become financially free.
I’m talking about all the lessons learned as I turned a layoff into a 7-figure online business. I’m here to help you prioritize your life every step of the way, whether you’re creating your first digital product, growing an email list, or scaling an already profitable business.
I want to hear your hot takes, your biggest takeaways, or the genius ideas that pop in your head as you’re listening to the show.
My DMs are always open on Instagram, so head over and introduce yourself so I can get to know you!
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The links below are affiliate links. We receive a commission (at no additional cost to you) when you purchase through these links.
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Digital Product Jumpstart
Build your list and grow your revenue at the same time!
I’ve kept these details to myself for far too long. I’m ready to spill everything and give you the exact steps that’ve helped me generate tens of thousands of qualified leads and MILLIONS in low-ticket digital product sales. I won’t just show you what I did, I’ll teach you how you can do it too.
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