Top Business Podcast • over 4 million downloads • 900+ episodes

The Strategy Hour Podcast

with abagail pumphrey

Recognized by INC and Forbes as one of the best podcasts for entrepreneurs, join our twice-weekly show as we share business strategies, interviews, and actionable advice for building an online business your way.

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Our Episodes

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Beginner Business Series - Part 4: Your Marketing Game Plan

Today we are creating your marketing game plan and we couldn’t be more jazzed. Up to this point in the Beginner Business Series, you have figured out what you are best at and what you can get to market the quickest without learning anything new. We’ve also figured out how to package and price it. We’ve set up your shop, listed it and you are ready to sell! You’ve come a long way and in today’s episode, we’re going to dive into your marketing game plan so you can get your stuff out into the world and start making money right away.

A lot of the times, when people get to this point of selling, they’ve taken all the necessary steps to get there, but their product just won’t sell! Why? Well, we want to tell you this is not because you or your product or service or idea suck – it’s because you just didn’t have a solid marketing game plan in place. So if this sounds like you, you’re in the right place. Marketing just so happens to be our internet love child and in this episode, we’re going to be walking you through social media posts and the three foundational posts you should be doing in order to engage your audience and build a consistent relationship with them – one that will benefit them as much as it does you. So let’s jump in and get started!

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Beginner Business Series – Part 3: Setting Up Shop

We’re back for part three of the Beginner Business Series! First off, the response has been great and we just want to thank you for your comments on Facebook and Instagram – we love hearing from you! Keep using the hashtag #bbs. It helps us keep track of your questions, concerns, comments and feedback. If you’re just joining us now and don’t know what the hell this is, we’d advise you pause right now and go back to part one and part two and then dive into this one. So, let’s go!

In this episode, we are going to do a quick recap of where you should be at and make sure that you’re ready to tackle part three – setting up shop. Websites are where we see so many people get stuck. Often, they get so obsessed with perfecting it and hold themselves back from actually doing what their business is supposed to be doing – which is making money, honey! Sound like you? In this part three episode, we’re going to be tackling this challenge with you step by step. We’ll be focusing on the four core pages that get people from landing page to checkout, feeling confident in their purchase and believing that you are their superhero. We’re going to help you put the most relevant information on these pages and show you just how easy it really is.

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How to Eat Healthy When You Work At Home with Ashley Stephens of MacroEd

Today on the podcast we’re covering a little bit of a different side of being a business owner and working from home. Our guest today is Ashley Stephens. She is a mom, a teacher, a tech geek, a bossy big sister, an amateur home cook and the average girl next door – all bundled up into one great big personality. Ashley co-founded a company called MacroEd which is a program dedicated to helping you become your healthiest self, focusing on real food nutrition while controlling your insulin levels for long-term health benefits.

We are so happy she is here today to tackle a subject a lot of us struggle with; how to take better care of ourselves, eat healthier and invest in our own macro nutrition – while trying to be boss business women and super moms! We all make excuses for why we don’t make healthy choices and in this episode, Ashley shows us how to make this lifestyle change without changing our lives much at all! We’ll be breaking down what macro nutrition means and how we can take better care of ourselves (without living on kale smoothies)!

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Beginner Business Series - Part 2: Packaging & Pricing Your Offer

Welcome to the second part of our Beginner Business Series! If you have not checked out the first episode in this series, we highly recommend you do before listening to this golden egg! So now that you are up to date, let’s get down to it. Today, we are going to be talking about packaging and pricing your offer. This goes for selling products or services and we will be dealing with specifics as well as general rules during this discussion. You can post in the Think Creative Group with the hashtag bbs, that’s #bbs, so we can get to your questions and feedback easily and serve you even better.

In the first episode, we got you to look at what you should be selling by gauging your skills and interests. In this episode, we are asking you to make this final decision from the ideas of last time and dive in with that choice. This choice does not have to be forever, but you do need some commitment. The talk includes looking at motivators for buying, what might be holding sales back, good ideas to jumpstart sales, trusting yourself and your business and how all of this and more ties into a successful business. So without any more ceremony, let’s get into the episode. Join us as we help you with you beginner business!

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How to Make Your Instagram Algorithm Proof with Melissa Camilleri of Compliment, Inc

Today on the podcast we have Melisa Camilleri of Compliment Inc. Melissa is a high school English teacher turned CEO and Founder. She owns a lifestyle brand that encourages, inspires and educates. She also sells jewelry and has an Instagram course! This woman is all over the place and she is one hardworking mamma!

Instagram has gone through a lot of changes over the years and if you’re still on the fence about utilizing the platform, Melissa is here to make it easy for you. Melissa really knows her stuff when it comes to Instagram and in this episode, she shows us how we can beat the Insta-algorithm so you can nurture your audience, bring in those dollar bills and enjoy the platform – rather than letting it freak you out. Melissa shows us how to create compelling stories, enhance engagement, create a formula for posts and take advantage of those captions to find new audiences and gain more followers. She also shares some helpful tips and tricks on the hashtag phenomena, likes and comments. #takealisten

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Beginner Business Series – Part 1: Adopting a Profit First Mentality

We’re excited to be doing something new over the next few episodes and this is thanks to all your amazing feedback! A question came up inside the TCC community, “Where are the podcasts for brand new business owners? Business owners who haven’t made anything yet or haven’t got off the ground yet?” Over the next few episodes, we’re going to be sharing our five-part Beginner Business Series (BBS). We’re going to be asking you to share your homework, takeaways and insights inside our community using the hashtag #bbs.

If you’ve been in business for a while, a lot of these things are going to be in review for you, but it might also be an opportunity for you to go back and solidify a foundation. Regardless of where you’re at or what industry you are in, you should definitely be listening. If you are brand new and wondering where to even begin, this is an awesome place to start! In this episode, we are going to help you identify your skills and unique strengths, your why and your goals and help you discover your potential, most viable product or skill that you can start putting out this very week! Making you nervous? The good news is that this is something you already have!

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From Mama to Work-from-Home Freelancer with Micala Quinn of The Live Free Mama Movement

Today on the show, we welcome Micala Quinn. Micala is a wife, mom, teacher, lifelong learner and founder of The Live Free Mama Movement. She helps moms launch their freelance business using the skills they already have so they can have more freedom, flexibility and financial stability. Our lives were very similar to Micala’s since she had worked for a bit, started freelancing from home and then started a business. A lot of moms want to work from home in the freelance world, but don’t know where to start. It can be daunting and overwhelming, but not if you know where to start. This is where Micala comes in.

In this episode, Micala shares how a mom can do things from home to create a sustainable business. If you’re out there wondering, “What is the thing I can do to bring in some extra cash-dollar bills this month?” this is the episode you want to listen to. Today, we share so many brainstorming activities and questions you can ask yourself to help pull those skills into a profitable service you can actually charge for. If you’ve ever had an interest in freelancing or VA work, this episode will sure as hell give you some ideas.

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Our Journey to $100k Per Month

So, we have a crazy idea! We’re excited and nervous about it and can’t wait to share with you. We have big dreams this year and yep, you guessed it. We want to take you on our journey to $100k per month. We recently came to the conclusion that making this amount of money every month is realistically quite doable for us at this point. We have formulated some new strategies, broken down more of our goals and in the next few weeks, we’re going to be pushing to make our $100k month a reality.

In this episode, we will be sharing with you how this dream came about and delving into the shifts of our money mindset, our questions and fears and why money is amoral and much like a brick. We want to open up the conversation about money with you and encourage you to examine your own money mindset. So, by the end of this episode, you should feel more comfortable talking about money, dreaming big and feeling less guilty about wanting more money – if that is what you truly want.

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The Truth about Launching a Podcast

Today on the podcast we are getting into a little inception. We are talking about podcasting whilst podcast, which is going deep, you guys. In today’s episode we are revealing the truth behind podcasting, why we even started, how much all this should cost, and our entire process of how we go from idea to getting it uploaded to iTunes, on the blog, and all of that good stuff.

Whether you are looking for fast growth, or whether you are looking to build a foundation by starting a podcasting, keep in mind, it’s going to cost you an arm and a leg to make it happen. So if this is something that you’ve been mulling around in your head, maybe we can be the voice of reason to tell you everything that is in store and whether or not this is the right move for you and your business.

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Curating A Profitable Lifestyle Brand with Melissa Johnson

We hope you have some pink on, because we have Melissa Johnson of Best Friends for Frosting on the podcast today. This woman is bubbly and sparkly, and she loves all things sugarcoated and confetti covered. Melissa started her blog after realizing the earning potential of the industry, and found herself best-suited to the role of creative director of this lifestyle business. With Melissa, you will get a peek inside a successful lifestyle brand. We’re talking four straight years of making six figures! She doesn’t mess around. She is working on sponsor content, surveying her audience, expanding her team, and we’re talking about all those things in today’s episode.

For those of you who think that a money generating lifestyle blog or brand is out of your reach, we would love for you to sit down and give this one a listen and maybe learn that with some strategy and the right tools, you can actually make it happen.

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Dealing With Imposter Syndrome Using Affirmations

Today on the podcast, we are getting a little “woo-woo”. We’re connecting to the universe, checking in with ourselves, and getting right into talking about affirmations today and specifically how affirmations can be integrated as part of your everyday routines. We show you just how simple and easy it is, as well as the impacts that they have had on us personally as business owners in regards to growth, stats, and all the good feelings.

We break down how we use them and how we integrate them into our routines so you can start to do it too. Specifically, we identify how affirmations can start to kind of tap in and shift and change that icky imposter syndrome that a lot of us, especially as creatives, deal with. There are some days you just wake up and you don’t feel like you deserve what you have been given in this world or you feel like you are not as good as the way other people treat you. That’s icky and you don’t deserve to feel that way, ever. So we are going to help do the mindset work that is going to help you to create a daily routine, to help you have a better mindset and a better outlook on your business.

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Becoming an Instagram Influencer (Even with a Small Following)

Today on the podcast we get to chat with Lauren Taylor of Letter Magazine — and she is such a sweetheart! We have known her for almost a year now, and have been following her and everything she does with her magazine. We are absolutely thrilled to see her growth and all of the amazing accomplishments she has had in such a short time. We dive into the super sexy topic of becoming an Instagram influencer. We get a ton of questions about this from many people wanting to incorporate being an influencer into their brands.

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The Secret to Scaling and Growing Your Team without Cloning Yourself

Ever wonder how to go about growing your business and which strategy to pursue? Maybe you feel stuck and you are at the breaking point where something’s got to give? Well, today on the podcast we jump into exactly how to scale and grow your team. We tackle all the questions you need to be asking yourself before you even decide whether a team is the right move for you. Because for some of you, a team might not be the answer; it just might be what you think is the answer.

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From DIY Blogger to Instagram All-Star to Shop Owner

We first discovered Jeff on Instagram. Jeff is a photographer who loves to take a lot of architectural images, and so, naturally, we fell in love with his work. Not long after, we discovered his wife, Kelly, and we just absolutely had to follow them both! We followed their work for a year and a half before reaching out to them, and it’s been such a fun journey getting know them on a more personal level, and getting the inside scoop on how their business actually runs.

If you know of Studio DIY, you know that they have hundreds of thousands of followers on Instagram, and that their DIY blog is pretty outstanding. In our talk with them, we discover more about their journey, what the early days of Studio DIY looked like, how they built sponsorship and affiliate relationships, and how they decided what to charge for those sponsorships (everyone’s burning question!). They also share what it was like branching out and creating their own physical product line.

Since then, they’ve grown a lot and implemented tons of incredible strategies in their business to make it what it is today. So, if you are a DIY’er yourself, you absolutely have to give this one and listen!

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How to Go from Collaborating to Business Partners and How it Works as a Team Inside TCC

As a two woman team, we get a lot of questions about how we make a partnership work. We always get asked how we met, how we work as a team inside TCC, and what gave us the idea to make the leap from collaborators to business partners. We know it’s not necessarily super common, but it seems like everyone is always interested in seeing how this works. So we figured we would share some of the actual tools and mindsets that we went through when we barely knew each other at first and started the business, like normal people do of course.

When we first met we were each running our own businesses at the time, yet serving a similar clientele. We quickly learned that we had a lot in common and it was not long before we decided to work together, instead of doing the same things separately. We became really fast friends and we were talking literally every day. We realized that with every sentence that we spoke, it was the exact same dream and hope and goal that the other person had.

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meet your host

I don’t believe there’s one right way to build a business.

I’m your host, Abagail Pumphrey. And I’m dedicated to supporting online businesses.

I’m here to help you build business your way: one that supports not only the life you have but the life you want. I’m on a personal mission to help you become financially free.

I’m talking about all the lessons learned as I turned a layoff into a 7-figure online business. I’m here to help you prioritize your life every step of the way, whether you’re creating your first digital product, growing an email list, or scaling an already profitable business.

I want to hear your hot takes, your biggest takeaways, or the genius ideas that pop in your head as you’re listening to the show.

My DMs are always open on Instagram, so head over and introduce yourself so I can get to know you!

DM Me on Instagram

Listener Love

paigeamberbacani
Abagail, thank you SO MUCH for this fresh passion! I can hear the genuine excitement in your voice over what is working well for you right now and what you have overcome in the past! Your resilience is truly contagious and I am so grateful for the knowledge that you freely share!
GoodGood Investing
An amazing podcast! From business strategy and systemization, to motivation and inspiration, The Strategy Hour really does cover it all! We love this podcast to bits!
Genevieve0721
I wanted to reach out and let you know how much I’m enjoying your podcast. It’s truly amazing and I’ve learned so many valuable tips and insights on how to scale a business without burning out. Your content is truly awesome and I appreciate you sharing it with us listeners!
Mezar C
Your podcasts are fantastic! The latest episodes highlighing your journey from graphic design to various marketing roles is truly motivating for aspiring entrepreneuers unsure of their career paths. Awesome content!
Fabi Paolini
Love your podcast, you bring so much value to your listeners. Thank you!
Josuediazv
I really enjoyed the episode that covered the importance of building a highly engaged and motivated team to help company scale and grow. I would highly recommend this podcast to everyone interested in learning practical business strategies to start, scale, and grow a business.
Ashao FreeSky
Super valuable. Abagail provides simple and actionable advice for growing your business. Her episodes are super practical. I love how grounded and down-to-earth she is. You can tell she genuinely cares about helping. I definitely recommend giving the podcast a listen!

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Software & Services We Swear By

Meet Our Partners

The links below are affiliate links. We receive a commission (at no additional cost to you) when you purchase through these links.

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Digital Product Jumpstart

Build your list and grow your revenue at the same time!

I’ve kept these details to myself for far too long. I’m ready to spill everything and give you the exact steps that’ve helped me generate tens of thousands of qualified leads and MILLIONS in low-ticket digital product sales. I won’t just show you what I did, I’ll teach you how you can do it too.

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