Top Business Podcast • over 4 million downloads • 900+ episodes

The Strategy Hour Podcast

with abagail pumphrey

Recognized by INC and Forbes as one of the best podcasts for entrepreneurs, join our twice-weekly show as we share business strategies, interviews, and actionable advice for building an online business your way.

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Our Episodes

Podcast, Mindset Guest User Podcast, Mindset Guest User

Introducing The Goal Crusher Club

Before we dive into anything, can we just have a moment of silence for the phenomenal fact that this is episode 200! And guess what? We’re not going anywhere – hopefully we will be around for another 200 episodes. If you’re listening to this right now, we’re sending you a big fat thank you. Your time, energy and ears really mean a lot to us. Now that we’re done jumping up and down in celebration of this 200-episode milestone, let’s move onto the topic of today’s episode…Spoiler alert, there’s something new in TCC land, it’s called the Goal Crusher Club, it’s available right now and it’s fricken’ incredible! We know that you’ve got more biz ideas than you know what to do with and what you need is someone to help you organize the chaos and hold you accountable. That’s what we’re best at, babe, and that’s what The Goal Crusher Club is all about – accountability.

We created The Goal Crusher Club to help you go from that frazzled hot mess to a master-of-systems goal crusher. This is going to be a super unique way to interact with us, other creatives and allow you to get elbow-deep into the mechanics of your own business. In this episode, we are going to walk you through why we created The Goal Crusher Club, how it will help you, how it is organized, what you can expect, the insane benefits and why it is the most unique course on the block! This club provides the perfect opportunity for people who are wanting to get more stuff done, get some hardcore focus, get some support and in-depth feedback and finally start reaching their goals. And did we mention it’s just $29 a month?

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Podcast, Marketing Guest User Podcast, Marketing Guest User

Quadrupling Your Email List and Selling Out a Group Program with Steph Crowder of Courage & Clarity

Today on the podcast we welcome the email list queen, Steph Crowder. Steph is an educator and coach at Courage & Clarity, one of our Mastermind members and the “Den Mamma” at Fizzle.co. She is a delight to have on the show and we’re excited to dive into her secret sauce! The email list is where it’s at, right? Everyone has heard about the email list buzz, but the truth is your email list is keeping a lot of you up at night! This episode is helpful for those who are terrified of opt-ins, emails and have no clue what to do with those subscribers afterwards! Steph has been on a recent journey of quadrupling her email list in just 30 days. But what is brilliant about Steph is that she then successfully went on to sell programs to those already warmed up dreamy dreamers. 

Steph has so many action steps for those who are feeling overwhelmed by their email list, are not sure what to focus on and don’t know how they should grow. For those of you just starting to get your business off the ground – Steph feels ya and gives some great tips on what to do, as well as what not to do in those early stages. She also gives us a great model for setting up your work week in just 15 minutes every Sunday afternoon while you sip a cuppa tea. So take notes because by the end of this episode, you will have all the tools and all the inspiration needed to get to work on this right away!

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Podcast, Leadership Guest User Podcast, Leadership Guest User

January and February Monthly Reviews (We Learned Something MAJOR During These Months)

Today on the show, we are bringing you a two-in-one monthly review session. We know we are always telling you to check your data, but the truth is, we forgot. January slipped away and then February slipped away and before we knew it we had the monthly reviews way off of our minds! Even we made mistakes, the upside is that you guys get to learn from them! Yay! So, even if it is March and you also haven’t done last month’s report yet, that’s okay. You can give yourself some grace and do yours with us here today.

In this episode, we are diving straight in to our monthly business review sheets which you can find within the Follow Through Method. We’ll be going through our goals and whether we accomplished them or not, as well as our numbers for our various social media pages, our email list and our website. We’ll also be taking a look at increases and decreases in sales and talking about the importance of allowing your goals to pivot and be tweaked. So, grab a pen and paper, dig out the calculator and let’s start collecting some data.

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Podcast, Mindset Guest User Podcast, Mindset Guest User

Cultivating Diversity and Creating Community for the Geek Chic with Jordan Ellis of Jordandené

Today on the podcast we welcome our good friend, Jordan Ellis of Jordandené. She is an amazing woman who has a geeky lifestyle brand based in Brooklyn. She sells things that are subtly nerdy, from tee’s, to tanks, to mugs, to phone cases and more. Jordan also recently started the Sartorial Geek, a quarterly magazine and now a podcast all about girl power and promoting that nerd culture. Jordan is so amazing that it’s no wonder this is our third time having her on the show!

We’ll give you an overview of the other episodes Jordan has done with us, in order to give you a bird’s eye view of her business and some of the strategic moves she’s made. In this episode however, we discuss adding extra aspects to a physical product-based business as a way to contribute to bigger goals that might not be present today. We also discuss the challenges around diversity, representation and inclusivity in the online space and look to Jordan as a business owner who is really leading the way. We also get her insights on how to stand out in a super tiny product-based niche. There is so much to be learned from Jordan and we hope you enjoy her company as much as we do!

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Podcast, Marketing Guest User Podcast, Marketing Guest User

What Comes First? My Website, My Product, My Email List?

Today, we are addressing something that we get asked about on the regular. We are answering the question about dealing with business overwhelm, especially for those of you who are just starting out, trying to figure out what to focus on first. We are giving you the foundation and showing you where we think you should put your focus first and why, so perhaps you won’t be so overwhelmed. Now, this does not mean we are going to give you a copy-paste, one-size-fits-all formula. Instead, we will give you the building blocks to figure out exactly what you need for your unique situation to build your own successful business.

We know how easy it is to fall into those holes of massive overwhelm when you are wanting to add more and grow your business. So if that is you, then listen up! And honestly, it does not matter if you are just starting a business or if you have started one already. The information shared in this episode will truly help you lay those solid business foundations and push through the overwhelm regardless of where you are in your journey.

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Podcast, Leadership Guest User Podcast, Leadership Guest User

Bookkeeping, P & L's, Accounting and Other Terms that Might Make Your Head Hurt with Parker Stevenson of Evolved Finance

Today on the podcast, we have Parker Stevenson of Evolved finance. We are like super pumped for you to hear from him because he’s actually one of our few male team members. Parker and his business partner, Corey, not only do the books for other online entrepreneurs, but they also coach businesses along the way. We were super excited to start working together in the new year — we had lots of things going on at the time, so it was the perfect moment to get them on board.

In this episode, you are going to learn a lot! Parker shares his opinion on small businesses DIY’ing their books, if you should do that, how you should do that, and what in the French toast “your books” even means. We go over trends that he has seen in the online business entrepreneurial world, his best tips for getting your finances organized, and he even goes through and talks to us about what the heck a profit and loss statement is and how that might be the next best thing since sliced bread when it comes to your business. We know you guys are going to love this episode, so we can’t wait for you to give this one a listen.

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Podcast, Leadership Guest User Podcast, Leadership Guest User

Baby, Business, and Brain Injury

In today’s episode, we’re probably going to get a little personal and a little emotional, but we think it’s important that we tell you a little bit about what happened earlier this year and how we have been able to manage all the changes. In the beginning of 2017, Emylee adopted a baby, which completely changed her whole world.  Things were going so well as a new mom, but suddenly she totally hit a wall with work. It wasn’t like she did not want to work anymore or did not want to be a mom; she just struggled to figure out a balanced way to do both at the same time.

Around the same time, Abby was in a car accident and suffered a traumatic brain injury. So it is safe to say we had a bit of a rocky start to 2017 and we spent a good chunk of the beginning of the year mourning and grieving our former selves. So in today’s episode, we are jumping into all the details on what happened, how we handled the changing situations, and exactly how we got out on the other side.

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Podcast, Services Guest User Podcast, Services Guest User

So You Want to Build an App? Here's What You Need to Know with Christy Laurence of Plann

We are super excited to bring you our friend, Christy Laurence, who is the founder of Plann, a visual planner and scheduler app for Instagram. Plann is designed to help you create a follow worthy feed in advance as a great strategy for Instagram growth. A bunch of you probably already use this app and know and love it, so we are really excited today for her to share some of the ins and outs of her business.

Inside this episode, we are talking about what it is like to build an app, what did it cost, what are the startup expectations of working with a developer, and what kind of person it takes to actually do it. Christy also shares what you need to know before hiring someone, and where you should be putting your app — iOS, android, or both? We dive into how to get traction, how to create a marketing strategy, and the whole nine yards. Plus, we even get a little behind-the-scenes story of why Christy started Plann in the first place. You’re going to learn a lot inside this episode, so get excited to dive right in.

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Podcast, Leadership Guest User Podcast, Leadership Guest User

Q & A with Abagail & Emylee

We are going to mix it up a little bit today on the podcast, by doing a Q&A session with yours truly. For this Q&A, it will be kind of like you are here because we are going to say some of your names, answer your questions, and give you our best tips and advice. Now, these questions do not necessarily make sense together, and they are in no particular order. We are simply taking them as they come, and knocking them out of the park for you guys.

Some of the questions were submitted on Instagram, some of them are common questions we see over in the Facebook group, and some of them are just because we decided to throw them in because either someone has asked them at some point or because we just thought y’all needed all the answer to them. To add to that, maybe we will just make up some questions as we go along just to keep it super spicy. Tune in to find out. There is no rhyme or reason to today’s episode, so let’s just have fun with it!

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Podcast, Scaling Guest User Podcast, Scaling Guest User

How to Outsource and Scale Your Product Based Business with Johnny & Joanna Galbraith of Letterfolk

We are so excited today to have Johnny and Joanna on from Letterfolk Co on the show. They are amazing givers of knowledge and awesome business owners who make adorable felt and wood letter boards that you can put little quotes on and uniquely capture monthly milestones with. Bonus: they’re handmade in the United States! We reached out to them on a whim because they have such a beautiful Instagram and such an amazing business that we wanted to pick their brains, especially for you guys because they actually sell physical products. Not surprisingly, they have a ton of amazing nuggets of wisdom to share with you guys.

Over the last year and a half, Johnny and Joanna’s business has grown like gangbusters and in this episode we dive into the specifics about when they invested in branding, when they do stock versus custom packaging, what platforms they use, what software they’ve invested in, how they hired their first employee, and more. Plus, we get into all the decisions that went into the making of the company, specifically the mindset piece, which is probably the most important part! They are both so kind, so smart, and you are going to learn so much in this episode.

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Podcast, Leadership Guest User Podcast, Leadership Guest User

Why We Say No to Opportunities and How You Can Get Us to Say Yes

Today, we are super excited to talk about some stuff that might surprise you guys. We are telling you all the reasons why we say no to “opportunities”. Most opportunities, honestly. Plus, we get into the thought process behind our no’s and how you can begin to ask yourself different questions when you get thrown various opportunities in your own business. We’re chatting about how to figure out whether an opportunity is the right fit for you or not, if it’s going to pay off, and whether or not it is going to be beneficial for both parties and all of that fun stuff.

Now, the things we are saying no to may be either big or small — we don’t agree to anything that might not be right for our audience and our business. But perhaps you are on the other side of this fence, and you are using other businesses, companies, or brands to promote your own product. We are going to give you some tips on how you can make your process even better by sharing the types of pitches we’ve loved and said yes to. So you are going to get some inside scoop today and we are pretty pumped about it, and if you want us to say “yes”, then you should definitely listen to this episode!

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Podcast, Marketing Guest User Podcast, Marketing Guest User

Become a Sales Superhero with Terry Dean of My Marketing Coach

Today on the podcast, we have Terry Dean of Mymarketingcoach.com. Terry considers himself one of the grandfathers of internet marketing, and he even referred to himself as a dinosaur! But one thing is for sure, this guy knows his stuff! Terry started out as a pizza delivery driver for Little Caesar’s making $8 an hour and transitioned into online marketing in 1996. This guy generated over $96,000 from one email in front of a live studio audience. Talk about crazy!

In today’s episode Terry shares some great tips on how to get emails opened more frequently, how to sell to your email list even if it is teeny tiny, and how to get people on your list quickly. He has some really cool tricks for turning those subscribers into buyers within 24 hours and two really awesome formulas to help you grow your sales pages, your landing pages, and even the format of your emails. Terry also goes over what he calls “the superhero method”. For all you nerds out there, you are really going to get a kick out of this one. We can’t wait for you to dive into this episode, so get comfy and let’s get started.

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Podcast, Mindset Guest User Podcast, Mindset Guest User

Money Blocks, Mindsets and Mantras with Jessica Eley

We are pretty super pumped because we have Jessica Eley on the show today! Jessica is the resident emotion bringer upper of all things regarding icky feelings, money, success, and thinking we’re not good enough. She shows exactly how they affect the growth of our business, our mindset, our relationships with our families and all of that good stuff.

We are diving into some pretty deep shit today and in fact, Emylee got the opportunity to chat with Jessica a few weeks ago to chat about a plateau that she felt like we had hit in our business and Jessica helped her see that she was bringing up some money block issues. So go sit on the couch and get a glass of wine, because this episode is going to be as close to business therapy as possible!

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Woman leaning on back of chair and smiling at camera

meet your host

I don’t believe there’s one right way to build a business.

I’m your host, Abagail Pumphrey. And I’m dedicated to supporting online businesses.

I’m here to help you build business your way: one that supports not only the life you have but the life you want. I’m on a personal mission to help you become financially free.

I’m talking about all the lessons learned as I turned a layoff into a 7-figure online business. I’m here to help you prioritize your life every step of the way, whether you’re creating your first digital product, growing an email list, or scaling an already profitable business.

I want to hear your hot takes, your biggest takeaways, or the genius ideas that pop in your head as you’re listening to the show.

My DMs are always open on Instagram, so head over and introduce yourself so I can get to know you!

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Meet Our Partners

The links below are affiliate links. We receive a commission (at no additional cost to you) when you purchase through these links.

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Digital Product Jumpstart

Build your list and grow your revenue at the same time!

I’ve kept these details to myself for far too long. I’m ready to spill everything and give you the exact steps that’ve helped me generate tens of thousands of qualified leads and MILLIONS in low-ticket digital product sales. I won’t just show you what I did, I’ll teach you how you can do it too.

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