Today on the podcast we have Molly Stillman. Molly is the founder and creator of Still Being Molly, a lifestyle blog that has been around since 2007, and the host of the Business with Purpose podcast. Molly had over 600,000 readers last year and she has become a trusted community for women, especially moms – covering everything from ethical style, clean beauty, real food, parenting, to serving your community and making the world a better place. We all have a purpose in life and one of life’s most challenging journey’s is discovering exactly what that purpose is. So many of us suffer from an identity crisis. We don’t know if we’re on the right path and we often don’t know who to turn to for wisdom and advice.

Today, we delve into Molly’s personal story and what she went through in the discovery of finding her true purpose. Molly shares the rough journey she went through losing her mom in high school and a lot of authentic, deep conversation around how you can start having your own self-realizations and self-discovery. If you have lost a parent or someone else close to you, this might be a story to which you can really relate. Molly shares a lot of tools to help you do some of your own self-reflection, find your deeper, “Why?” and how to apply that to into your life and business today. By the end of this episode we’ll have you peeling back those onion layers to get to the core of your “core”... without the ubiquitous tears.

Welcome to Part Three of the Goal Crusher Club Series! Today on the podcast, we are talking about the fun side of business – getting paid! Woohoo! Getting paid should be an exciting and rewarding part of business; but who knew that it could be the cause of so much anxiety and confusion, right? We want to give you a little break here today and share with you what we have used in the past to help us define what to pay ourselves as business owners and how that works for us today since our business has grown. If you have severe anxiety around money, we totally understand the fear of not wanting to pay yourself.

A lot of the time people are either afraid money is going to disappear or it is supposed to be allocated toward something else or are just simply feeling that they don’t deserve that money. This is something to be aware of going into this episode but for the most part, we are going to be diving into the different formulas you can use in order to figure out what to pay yourself. We will also be discussing helpful tools to help you with payroll, saving for taxes, saving for retirement, how to separate your income into different bank accounts and what determines a “reasonable” salary.

Today on the podcast we welcome Mae Karwowski, the Founder and CEO of Obvious.ly, a technology-driven influencer marketing platform that launched in 2014. In this episode, we are talking all about building a business from the ground up. Mae shares how she scaled her company to over 20 employees without any outside funding, as well as her experience working as a woman in the tech industry today. But for the most part, we really hone in on influencer marketing; what it’s really like working in that space as an agency and how you, as an influencer or brand, can work with an agency like Obvious.ly and start making a little money!

Mae is an absolute badass with heaps of insight, tips, tricks and advice. The influencer marketing landscape has truly evolved over the past four years and Mae gives us an overview of how influencer marketing started, the progressions it has made, and where it is today. This is a really exciting and rapidly growing marketing road to be on today and we can’t wait to share what Mae has to say on this. If you are a brand looking to partner with influencers, or an influencer looking to partner with brands – then you’re going to love this one!

Today’s Goal Crusher Club episode is all about aligning your projects with your goals. The entire purpose of this episode is to get you achieving the things on your dreamy to-do list faster. We know that so many of you sit there twiddling your thumbs, hoping to get more stuff done, but are not getting more stuff done! We know it’s not because you’re not willing to get stuff done; the issue is that coming up with an end goal just feels very definite and restricting, right? Often, if we don’t have a clue what our end goal should be, then we don’t know where to start, we don’t know what goals and tasks to prioritize and we don’t know which opportunities to follow. We feel you, and we’re here to help you really hone in, define and focus on what it is you’re working towards.

In this episode, we are going to be giving you great tips to help you set your goals and break them down into small projects and even tinier daily tasks. We are also going to help you prioritize your tasks throughout the day and give you some helpful tips on how to say no to the often distracting opportunities that arise. We know you are a creative, but we also want to see your creativity turn into a sustainable and profitable business – so if we’re mean, it’s only because we care. It’s time to knuckle down and get your booty in check, so start crushing your goals today and take a listen.

Today on the podcast we welcome Katie Hunt of Tradeshow Bootcamp. Katie is a third-time guest on the show, where she was on previously to talk about wholesale and tradeshows. Katie is a business strategist, a mentor to creative entrepreneurs and has been super helpful for us in the realm of retail and all things product based. Today, Katie brings a new conversation to the table to help all you service-based babes who are wanting to dip your toes into physical products but just don’t know where to start. She is going to talk to us about how service-based businesses, and any business really, can start having a product shop without housing an inventory.

We are going to be breaking down drop shipping, print on demand and the different software and systems that you can set up to get you going as hassle free as possible. Katie will also be giving you a bunch of vital questions that you need to be asking yourself in order to help get yourself ready for your product journey and ensure that you are setting expectations from the get-go. This conversation definitely set fire to our own booties and inspired us to get our own products listed. If introducing products is an idea you’ve been toying with for a while but just don’t know where to start, Katie is here to help us hit the ground running.

In this episode we dive into seven habits that we believe lead to a more productive life and a more productive business. These seven habits will ultimately help you achieve the goals and dreams you are seeking – whether those are personal or financial. You are one person, with multiple facets, and you can’t play blind to the fact that you have a life outside of work! We want to incorporate that into living a lifestyle that gets you where you want to go. These seven habits have been monitored over time in our own business. Whenever we are incredibly productive, we take a look at everything that we were doing over that time and ask, “What was a constant? What habits combined aided our productivity?”

A lot of people ask us what is it that makes us so productive, and everyone seems to be waiting for that miracle answer. But the reason why we are covering seven habits is because it is never just one thing. It’s never just one thing you do that helps you sell more, or get more people on your list, or land more clients. It is a combination of things that helps to create a successful business and a successful human being. So take a listen and learn more about the seven habits we focus on that have led to more productivity in our lives and how it can lead to more productivity in your life too.

Today on the podcast we welcome Jenny Melrose. Jenny is a former reading specialist who retired from her teaching career and started blogging. She is the owner at jennymelrose.com, the lifestyle blogger over at The Melrose Family and has worked with brands that are nationally recognized, such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sarah Lee and many more. In this episode, we are talking to Jenny specifically about live video broadcasting and how to utilize this fantastic new tool for Facebook and Instagram.

We briefly touch on topics like sponsored posts and sponsored live content, but for the most part we are talking about how to get over the fear of live video, how to get started, how to create engaging content and how to get people to interact with you so that you can increase your organic reach, which ultimately leads to sales! We will also be discussing how you can pitch to brands and how this has been crucial to Jenny’s business success – and the good news is, it’s easier than you think! If you have been on the fence about live broadcasting, are not sure how to structure your video or what topics to cover – no matter what industry you an in, this episode will help you find your voice.

Today on the podcast we are bringing you another monthly review session. This time around we will be taking a look at March 2018: everything that happened, everything that didn’t happen, why things happened and ultimately, what this all means! More specifically, we’ll be walking you through the nerve-wracking spending freeze that we had to place on the company this month, as well as the goal that changed course, how we quickly adapted and implemented the new goal which led to our exciting new course you see today – The Goal Crusher Club.

We’ll also be sharing with you how we shifted to a new email service provider and the benefits of getting your systems in order, even when it draws you away from those money-making activities. We take a dig at the areas we want to improve on, like our personal internal leadership capabilities, our upcoming hotel spa strategy and why we need to have weekly check-ins with one another regarding our individual decision-making progress. In addition, we have some sexy new numbers to dazzle you with and will be sharing why our April affirmation is to realign. By the end of this episode, you will certainly have seen our flaws and be reminded that we, of course, are only human too. We know that you are coming up against these challenges in your own business and we are here to tell you that sometimes, you’ve just got to live and let be!

Today on the podcast we have Desha Peacock. Desha is an international retreat leader, lifeSTYLE Design Coach and the Founder of Sweet Spot Style. Desha works with creative entrepreneurial women to upgrade their lifestyle and live fully in their sweet spot. She is also the author of Create The Style You Crave and Your Creative Workspace. Today on the podcast we are diving into how to create a work environment that inspires you.

Before we dive into anything, can we just have a moment of silence for the phenomenal fact that this is episode 200! And guess what? We’re not going anywhere – hopefully we will be around for another 200 episodes. If you’re listening to this right now, we’re sending you a big fat thank you. Your time, energy and ears really mean a lot to us. Now that we’re done jumping up and down in celebration of this 200-episode milestone, let’s move onto the topic of today’s episode…Spoiler alert, there’s something new in TCC land, it’s called the Goal Crusher Club, it’s available right now and it’s fricken’ incredible! We know that you’ve got more biz ideas than you know what to do with and what you need is someone to help you organize the chaos and hold you accountable. That’s what we’re best at, babe, and that’s what The Goal Crusher Club is all about – accountability.

We created The Goal Crusher Club to help you go from that frazzled hot mess to a master-of-systems goal crusher. This is going to be a super unique way to interact with us, other creatives and allow you to get elbow-deep into the mechanics of your own business. In this episode, we are going to walk you through why we created The Goal Crusher Club, how it will help you, how it is organized, what you can expect, the insane benefits and why it is the most unique course on the block! This club provides the perfect opportunity for people who are wanting to get more stuff done, get some hardcore focus, get some support and in-depth feedback and finally start reaching their goals. And did we mention it’s just $29 a month?

Today on the podcast we welcome the email list queen, Steph Crowder. Steph is an educator and coach at Courage & Clarity, one of our Mastermind members and the “Den Mamma” at Fizzle.co. She is a delight to have on the show and we’re excited to dive into her secret sauce! The email list is where it’s at, right? Everyone has heard about the email list buzz, but the truth is your email list is keeping a lot of you up at night! This episode is helpful for those who are terrified of opt-ins, emails and have no clue what to do with those subscribers afterwards! Steph has been on a recent journey of quadrupling her email list in just 30 days. But what is brilliant about Steph is that she then successfully went on to sell programs to those already warmed up dreamy dreamers. 

Steph has so many action steps for those who are feeling overwhelmed by their email list, are not sure what to focus on and don’t know how they should grow. For those of you just starting to get your business off the ground – Steph feels ya and gives some great tips on what to do, as well as what not to do in those early stages. She also gives us a great model for setting up your work week in just 15 minutes every Sunday afternoon while you sip a cuppa tea. So take notes because by the end of this episode, you will have all the tools and all the inspiration needed to get to work on this right away!

Today on the show, we are bringing you a two-in-one monthly review session. We know we are always telling you to check your data, but the truth is, we forgot. January slipped away and then February slipped away and before we knew it we had the monthly reviews way off of our minds! Even we made mistakes, the upside is that you guys get to learn from them! Yay! So, even if it is March and you also haven’t done last month’s report yet, that’s okay. You can give yourself some grace and do yours with us here today.

In this episode, we are diving straight in to our monthly business review sheets which you can find within the Follow Through Method. We’ll be going through our goals and whether we accomplished them or not, as well as our numbers for our various social media pages, our email list and our website. We’ll also be taking a look at increases and decreases in sales and talking about the importance of allowing your goals to pivot and be tweaked. So, grab a pen and paper, dig out the calculator and let’s start collecting some data.

Today on the podcast we welcome our good friend, Jordan Ellis of Jordandené. She is an amazing woman who has a geeky lifestyle brand based in Brooklyn. She sells things that are subtly nerdy, from tee’s, to tanks, to mugs, to phone cases and more. Jordan also recently started the Sartorial Geek, a quarterly magazine and now a podcast all about girl power and promoting that nerd culture. Jordan is so amazing that it’s no wonder this is our third time having her on the show!

We’ll give you an overview of the other episodes Jordan has done with us, in order to give you a bird’s eye view of her business and some of the strategic moves she’s made. In this episode however, we discuss adding extra aspects to a physical product-based business as a way to contribute to bigger goals that might not be present today. We also discuss the challenges around diversity, representation and inclusivity in the online space and look to Jordan as a business owner who is really leading the way. We also get her insights on how to stand out in a super tiny product-based niche. There is so much to be learned from Jordan and we hope you enjoy her company as much as we do!

For those of you who don’t already know Emylee – welcome to her anxious life. She is the type of person who can tell you where every exit in a building is, how to stop drop and roll in case of a fire, and where to hide in case a tornado suddenly appears on route to the mall. In business, Emylee is the kind of person that likes to go through every single worst case scenario. She always has a back up plan… and a backup plan for the backup plan. Emylee is truly the queen of the backup plan, and it turns out that this can be a super helpful attribute to have in a business partnership.

This episode is about planning for the things that you can never plan for. It’s about answering those difficult “what if” questions. It’s about securing your business for the future and the reassurance that this brings to your life. For those of you who are single business owners, we’re not sure you’ve thought of planning for worst case scenarios and exactly how to do that. So in today’s episode, we’re going to be sharing our experiences and the reasons we have made planning for worst case scenarios an integral part of our overall business strategy. We discuss buy-sell agreements, the various insurance options you have, the tough questions you need to ask yourself today and how you can effectively plan for the worst, in the best kind of way. Take a listen!

Today on the podcast we welcome Kelly Roach. Kelly is a national bestselling author, the host of the podcast Unstoppable Success Radio and the CEO of her own coaching company, Kelly Roach Coaching. Kelly has NFL cheerleading experience, Fortune 500 executive status and today is “bringing it” with strategy, mindset, wellness and everything in between that will help you build the legacy you want to leave behind. In this episode, we talk about how to create a legacy, what a legacy looks like for you and the impact tiny everyday decisions have on the future of your business. Our episodes usually center around getting a business off the ground, but the question we’re asking today is, what do you do after you’ve launched?

Often when we think of legacy, we think of something grand, something awe-inspiring, something world-renowned. But the truth is, no matter how small your business is, you can leave a legacy and according to Kelly, this is the calling and responsibility of all entrepreneurs. Kelly really unpacks what leaving a legacy means, and for creative entrepreneurs especially, this is super helpful to hear. Kelly gives us some great ideas on how we can create a more sellable business and stresses the importance of wellness and self-care in legacy building. If you are wanting to make an impact in the world with your business after you sell it, move on, or retire, then this is definitely an episode for the you of today and for the you of tomorrow!