Top Business Podcast • over 4 million downloads • 900+ episodes

The Strategy Hour Podcast

with abagail pumphrey

Recognized by INC and Forbes as one of the best podcasts for entrepreneurs, join our twice-weekly show as we share business strategies, interviews, and actionable advice for building an online business your way.

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Our Episodes

Podcast, Leadership Guest User Podcast, Leadership Guest User

August Profit Report: How We Made 24% of Our Income from A $29 Product 

Income reports can be super distracting and set you on a road of comparison, so instead of focusing on the exact dollars, it might be more useful to look at the profit and give you a breakdown of the biggest sources of income as well as the major expenses. Therefore, we are calling it a profit report and we want to ask all of you, even before we start, to DM us feedback – whether this format worked and helped you in your business. 

In this episode, you will hear more about our thought processes around profits and expenses, but it is important to keep in mind that there are many different ways in which to approach this, so we are not suggesting that you replicate exactly what we do. For the sake of transparency, we also want to let all of you in instead of just talking about the topic. We believe sharing the truth about our business will be of much greater value to you than simply giving you a blueprint for what it should look like. The focus should be profit and figuring out what your goal is in this regard is more important than being able to say you are a six-figure business. We’re baring it all today, so don’t miss out! 

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Podcast, Leadership Guest User Podcast, Leadership Guest User

What Does it Really Cost to Grow a Million Dollar Business

Welcome back to the show, everybody! Today we are going to be letting you even further into our business lives! As we continue to grow we are constantly asking ourselves, "What is the content that people want to hear about?" This goal of keeping you entertained, educated, and engaged is very important to us and we have always loved sharing our lives and work with all of you. When we started out, everything we did was fun, fresh, and engaging and it was easy to share this with our listeners in a natural way. As we have grown, things have changed and we have been more considerate in our choices but we want to carry on sharing stuff with you that is exciting, new, and informative. It has always been our best thing, being able to share something about a problem we solved or a strategy we discovered. 

As we enter year four of our biz we have to continue to look for these opportunities when we have had a different reality from where started out and many of our listeners. We want to help you now and set you up for success in the future! We have a feeling there may be some inaccurate perceptions out there of what is happening in our business. You are welcome to DM us on Instagram with your thoughts but we sense people find us less relatable than when we started out and were smaller. There have been challenges in continually connecting with our audience as our situation has changed, our team has grown and so on, but we want, more than anything, to stay relatable to all of you! We actually think we are probably in more similar situations to a lot of you than you may think! All this to say, we have resolved to let you in on some of this and share more of what is going on in our current lives than we have been!

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Podcast, Services Guest User Podcast, Services Guest User

Becoming a Product Boss with Jacqueline Snyder and Minna Khounlo-Sithep

Today on the show we are so happy to welcome the combined force behind the The Product Boss Podcast, Jacqueline and Minna! Through their show, they teach business owners how to grow product-based businesses with strategies and a strong community. Each of them have their own business as well and have taken their personal work into their joint venture, offering their expertise as a great service to other creatives out there!

Today's talk is all about taking your products further and the idea of going deeper instead of wider. Although Jacqueline and Minna mainly focus on product-based business, these strategies can be applied to whatever you are working on with the basic idea being to make more of the customers you already have rather than going to find new customers from scratch. So let's dive in and hear what they have to say!

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Podcast, Marketing Guest User Podcast, Marketing Guest User

How to Perfect Your Pitch without Icky Sales Conversations

We remember our first good sales experiences so well! It can be one of the best feelings in the world and it does not have to have that slimy and sleazy feeling to it at all. Today we are talking about what we are actually doing and the process for having more efficient, successful sales meetings, that just feel better. No one one wants to feel icky and coercive when they are pitching and the truth is you really do not have to! What you really need to learn how to do is to let people fall in love with your offer, so it is less about selling and more about showcasing your process. If you follow these simple pointers the actual sales pitch will be a home run, we promise!

We have spoken at length recently on the podcast about locating your ideal and appropriate clients and this episode is essentially what to do once you have found them. Bad experiences in this department can make you feel terrible so we are trying to steer as far clear from these as possible. You do not want to be word-vomiting your way through nervous, un-researched meetings. These can leave you feeling like a wreck and with no more money to your name! Let's rather get strategic and get selling!

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Podcast, Leadership Guest User Podcast, Leadership Guest User

Creating Margin and Make More Money with Emily Benson

Our guest today, Emily Benson, is an expert in everything retail, working for companies like Abercrombie & Fitch and Club Monaco. For those who aren’t aware, 80% of boutique owners go out of business within their first two years – most often because of a lack of education. Emily’s boutique training academy is here to help lower that percentage, offering both beginner and advance coaching to people who want to grow their boutiques. But it’s not only super helpful to product-based businesses; her advice is applicable to service-based babes too, because business is business, right?

On this episode we’re talking inventory, margins, increasing profits and generally making smart business decisions based on the results you are currently getting in your business. So whether you’re selling t-shirts or courses, it’s all about paying attention to your data, customers and trends and we are going to dish out detailed strategies for exponential business growth. So buckle up, take some notes and get ready to learn a whole bunch from the boutique master herself!

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Podcast, Leadership Guest User Podcast, Leadership Guest User

Three Golden Rules for a More Profitable Business with Kathleen Cutler

Today on the show we are joined by the wonderful and inspiring Kathleen Cutler! Kathleen has worked behind the scenes on multiple million dollar online stores with her main area of focus being jewelers. She has coached over a hundred different jewelers to help them achieve their business goals and get their products selling online, but Kathleen’s expertise extends so much further than just jewelry! She wants to help everyone selling products or even services online extend the experience of the customer and drive sales through the type connections that you would usually associate with a physical retail space.

Along with all her incredible business skills, Kathleen is also an awesome speaker who will be joining us at our upcoming Product Powerhouse Summit! Make sure to go get your free ticket immediately! She will be one of many great speakers talking about the world of online product sales and marketing and getting your store busy and making that money! So without further ado, let’s get into today’s strategy.

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Podcast Guest User Podcast Guest User

How to Listen to Your Audience So You Can Create Services That Sell with Sarah Peck

Today on the podcast we are joined by our wonderful friend and all round badass, Sarah Peck. Sarah is the founder of Startup Pregnant, a New York City based company dedicated to documenting women’s leadership. She is a writer, yoga teacher and hosts Startup Pregnant’s weekly podcast too! Her goal is to amplify women’s voices and promote their business through her work and she definitely has one of our favorite brains in the game! We share a lot of her business philosophy and will be using this episode to geek out on some strategies for listening to your audience as a way to help grow your product or service.

This super under-utilized and somewhat simple strategy can help you and your biz so much! By paying closer attention to your audience, you can really improve what you offer and make the direct connection between those paying you and what you provide for them. Quite a straightforward equation, right? This is the second time Sarah is joining us on the Strategy Hour and if you haven’t heard her previous appearance, go back and check it out immediately! It’s Episode 185. Today’s episode’s topic was sparked by a conversation a few days ago when we were chatting to Sarah about business philosophies and implementation. We really believe in these ideas and they are so in-line with our core values that we could not resist having her on to talk all about it! So stayed tuned to hear it all.

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Podcast, Systems & Automation Guest User Podcast, Systems & Automation Guest User

Using the Good, Better, Best Method for Goal Setting & Partner Buy-In with Megan Hale

Hello listeners, and welcome back to The Strategy Hour Podcast. Today we are so lucky to have our friend Megan Hale with us to chat about the newest goal setting method she has adopted! What better time to talk about goal setting than November as we reach the end of another busy year and look forward to the next one. If you haven’t already started planning for 2019 then this episode is a great place to start! Megan found a way through one of the most challenging and action-packed years of her life and somehow managed, through all the commitments, to have her most successful and profitable calendar year yet, which we think is just crazy!

Having a baby at the beginning of January and her husband leaving on military deployment soon after was not quite the comfortable start to the year many of us might hope for. Let’s just say that with her business to boot, she had a lot on her plate! Anyway, prompted by this chock-a-block schedule she decided to start laying out some goals and what followed, quickly became her Good, Better, Best model, which immediately helped Megan achieve and exceed her minimum goals. Sound great? We think so! Megan does a great job of unpacking all of the juicy and useful parts of this. So stay tuned to hear how you can get a complimentary template from Megan to start you off!

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Podcast, Leadership Guest User Podcast, Leadership Guest User

Becoming a Debt Free Millennial with Justine Nelson

Today on the podcast we welcome Justine Nelson. Justine is a friend and previous co-worker who embarked on a personal journey to get rid of debt… and then decided to teach other people how to do it too. Justine is the founder of Debt Free Millennials, an online resource blog and coaching center helping thousands of millennials ditch debt and live like a boss. Today we are speaking about all the fun things – like student loans, debt culture and budgeting. We are also going to be discussing how to navigate conversations around debt with your partner and family and how having a budget and goals in your personal life leads to amazing things in your business life.

We hear how this Midwest millennial got into debt in the first place, how she broke out of debt's chains and was able to start a business from the ground up and do things in her life that she never even imagined. Since Justine has been in the dark pits of debt herself, she is a really great person to get some tips and advice from on how to cope with these financial practicalities, as well as the emotional strain that debt can place on your relationships. If you are feeling overwhelmed by your own debt, Justine is going to show you just how doable (and surprisingly fun) paying off your debt can be. If you want to live that debt free life and grow the business you have always dreamed of growing, then this inspirational episode is a great place to start!

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Podcast, Leadership Guest User Podcast, Leadership Guest User

Goal Crusher Club – Part 3: How to Figure Out What to Pay Yourself

Welcome to Part Three of the Goal Crusher Club Series! Today on the podcast, we are talking about the fun side of business – getting paid! Woohoo! Getting paid should be an exciting and rewarding part of business; but who knew that it could be the cause of so much anxiety and confusion, right? We want to give you a little break here today and share with you what we have used in the past to help us define what to pay ourselves as business owners and how that works for us today since our business has grown. If you have severe anxiety around money, we totally understand the fear of not wanting to pay yourself.

A lot of the time people are either afraid money is going to disappear or it is supposed to be allocated toward something else or are just simply feeling that they don’t deserve that money. This is something to be aware of going into this episode but for the most part, we are going to be diving into the different formulas you can use in order to figure out what to pay yourself. We will also be discussing helpful tools to help you with payroll, saving for taxes, saving for retirement, how to separate your income into different bank accounts and what determines a “reasonable” salary.

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Podcast, Leadership Guest User Podcast, Leadership Guest User

March 2018 Review

Today on the podcast we are bringing you another monthly review session. This time around we will be taking a look at March 2018: everything that happened, everything that didn’t happen, why things happened and ultimately, what this all means! More specifically, we’ll be walking you through the nerve-wracking spending freeze that we had to place on the company this month, as well as the goal that changed course, how we quickly adapted and implemented the new goal which led to our exciting new course you see today – The Goal Crusher Club.

We’ll also be sharing with you how we shifted to a new email service provider and the benefits of getting your systems in order, even when it draws you away from those money-making activities. We take a dig at the areas we want to improve on, like our personal internal leadership capabilities, our upcoming hotel spa strategy and why we need to have weekly check-ins with one another regarding our individual decision-making progress. In addition, we have some sexy new numbers to dazzle you with and will be sharing why our April affirmation is to realign. By the end of this episode, you will certainly have seen our flaws and be reminded that we, of course, are only human too. We know that you are coming up against these challenges in your own business and we are here to tell you that sometimes, you’ve just got to live and let be!

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Podcast, Scaling Guest User Podcast, Scaling Guest User

Our Journey to $100k Per Month

So, we have a crazy idea! We’re excited and nervous about it and can’t wait to share with you. We have big dreams this year and yep, you guessed it. We want to take you on our journey to $100k per month. We recently came to the conclusion that making this amount of money every month is realistically quite doable for us at this point. We have formulated some new strategies, broken down more of our goals and in the next few weeks, we’re going to be pushing to make our $100k month a reality.

 

In this episode, we will be sharing with you how this dream came about and delving into the shifts of our money mindset, our questions and fears and why money is amoral and much like a brick. We want to open up the conversation about money with you and encourage you to examine your own money mindset. So, by the end of this episode, you should feel more comfortable talking about money, dreaming big and feeling less guilty about wanting more money – if that is what you truly want.

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Podcast, Marketing Guest User Podcast, Marketing Guest User

Our Most Popular Interview of 2017: Getting Your Customers to Say "Yes" - Neuroscience and Business with Natalie Franke of Rising Tide Society

Natalie Franke, the founder of Rising Tide Society is joining us today on The Strategy Hour Podcast. Many of you may be surprised to find out that Natalie is a huge neuroscience nerd and uses this background to strategically make decisions in her business. She sharing how you can take cues from neuroscience and psychology to communicate with your clients and customers, form your message on your website and social media, grow your audience and more.  |  The Strategy Hour Podcast

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Podcast, Scaling Guest User Podcast, Scaling Guest User

Our Most Popular Episode of 2017: How to Replace Your Income (in 30 Days) After Getting Laid Off with Abagail Pumphrey

Hey ya’ll! Today we wanted to take you back to our most popular episode ever, and it happens to be one from the very beginning where Abbie shares her story and tells you all about her journey before Think Creative Collective was born. Abagail graduated from Kansas State University with a degree in Fine Art in Graphic Design and a minor in Business Administration. Before the launch of TCC, Abbie had an incredible five plus years of business and design experience accelerating companies of all shapes and sizes. Inside this episode she also shares about her time running her free lance design business.

One of the most amazing stories is how, within 30 days of getting the pink slip, she was able to completely replace her corporate income. Wow! Before the inevitable moment came along, Abbie created a website and started blogging five days a week. Eventually she grew her own business and worked day and night to find success. So if you are just starting out in the business world and you haven’t heard her Abbie’s story of how she went from getting laid off in the corporate world to replacing her cushy corporate income within just 30 days, you are in for a treat! So put on those slippers, bust out the coffee and enjoy this throwback episode.

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Podcast, Mindset Guest User Podcast, Mindset Guest User

The TCC 2018 Bucket List

Today, we are going over our 2018 TCC bucket list. Yep, that’s right. We are confirming our 2018 dreams it into the world so you can hopefully be inspired and hold us accountable to make it happen! This is part of our affirming process, creating a vision for what is to come. After this episode, we want to challenge you to go and write down the things your heart desires for 2018.

This is different to goal setting. These are things you really want to affirm into your life. They don’t have to be business related, even though many of ours are. They can also be affirmations about your family or personal life too. In no particular order, we are going to go over our bucket list and in the next episode, we’ll be setting the goals. So let’s jump in and get this thing started!

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Woman leaning on back of chair and smiling at camera

meet your host

I don’t believe there’s one right way to build a business.

I’m your host, Abagail Pumphrey. And I’m dedicated to supporting online businesses.

I’m here to help you build business your way: one that supports not only the life you have but the life you want. I’m on a personal mission to help you become financially free.

I’m talking about all the lessons learned as I turned a layoff into a 7-figure online business. I’m here to help you prioritize your life every step of the way, whether you’re creating your first digital product, growing an email list, or scaling an already profitable business.

I want to hear your hot takes, your biggest takeaways, or the genius ideas that pop in your head as you’re listening to the show.

My DMs are always open on Instagram, so head over and introduce yourself so I can get to know you!

Listener Love

Software & Services We Swear By

Meet Our Partners

The links below are affiliate links. We receive a commission (at no additional cost to you) when you purchase through these links.

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Digital Product Jumpstart

Build your list and grow your revenue at the same time!

I’ve kept these details to myself for far too long. I’m ready to spill everything and give you the exact steps that’ve helped me generate tens of thousands of qualified leads and MILLIONS in low-ticket digital product sales. I won’t just show you what I did, I’ll teach you how you can do it too.

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