Top Business Podcast • over 4 million downloads • 900+ episodes

The Strategy Hour Podcast

with abagail pumphrey

Recognized by INC and Forbes as one of the best podcasts for entrepreneurs, join our twice-weekly show as we share business strategies, interviews, and actionable advice for building an online business your way.

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Our Episodes

Guest User 7/15/21 Guest User 7/15/21

Getting Ready to Launch with Parker Stevenson of Evolved Finance

Parker Stevenson is a great friend of ours and someone we love and respect a lot! He has done so much for us and our business in the years that we have been working together with Parker handling all of our bookkeeping. He has already been on the podcast a bunch of times and today he is back to talk about the all-important topic of launching! We get into cash-flowing a launch, how to know when you are ready or not ready, questions and preparation and how to pay yourself when it's all done. So basically we cover all the things you might be thinking about and what better person to ask than a bookkeeper.

Parker is all about helping his clients remain profitable and this conversation will get you into a great headspace for possible launches in the future. We offer tons of free resources in the second half of the show so be sure to stick around for those and Parker gives the inside scoop on many businesses and how he has seen launches evolve. In his work, he has helped countless small businesses that apply to so much of our audience. So for all that and a whole lot more on getting your next launch off the ground and into the air, join us as we talk strategy!

Guest User 7/8/21 Guest User 7/8/21

Identifying Your Value Proposition and Starting Your Service Based Business with Courtney Chaal

Today on the podcast, we have Courtney Chaal. She is a copywriter turned business coach obsessed with making complex concepts (like business models and sales copy) simple and tangible to help regular people achieve big results. She is a big believer in the power of offering a signature service as the best way to start making a full-time income online. And services are the theme for today’s episode. If you have ever thought about offering something you kind of, sort of, maybe know how to do to some people you kind of, maybe, sort of like, then this episode is going to be a really good framework for how to get started. We get into Courtney’s first clients, how she niched down to identify her value proposition, and how you can do the same thing. Courtney shares tips she would give new service providers after they have just landed their first client, and advice on what to do next. We also talk about something we’ve never mentioned on the podcast before: the dad bod level of business, so if you want to find out what that’s all about, make sure you stay tuned.

Guest User 7/1/21 Guest User 7/1/21

Nearly 500k Followers & $100k Generated from TikTok in 6 months with Alisha Cohen of LISH Creative

If you have ever considered using TikTok or Instagram Reels in your marketing strategy, this is the episode for you! Tuning in, you’ll learn some actionable and tangible ways that you can start thinking about these platforms and how to use them in order to actually make money, so make sure not to miss this informative and practical guide to help you make TikTok work for your business!

Guest User 6/10/21 Guest User 6/10/21

What's Working for Pinterest in 2021 with Melanie Fountain

Today on the podcast we have Melanie Fountain. She is a Pinterest coach and strategist. She started her business in January 2019 as a virtual assistant and quickly found a passion and talent in growing her clients’ businesses through Pinterest marketing. We are going to help you learn how to do that today! If you are creating content in any shape or form then you need to know what is working for Pinterest in 2021.

We are doing an update for all the best Pinterest strategies that you can manage in your content, so you can create new routines while you are creating that amazing content. We talk about all the new stuff including video pins and story pins, how to grow your followers on Pinterest, and why that might start to matter now when it hasn't over the last couple of years. Our conversation also covers everything else you can do to make sure that you are taking advantage of the amazing platform that is Pinterest!

Guest User 6/3/21 Guest User 6/3/21

You Can Have a More Profitable Business Using These Three Golden Rules with Kathleen Cutler

Today on the show we are joined by the wonderful and inspiring Kathleen Cutler! Kathleen has worked behind the scenes on multiple million dollar online stores with her main area of focus being jewelers. She has coached over a hundred different jewelers to help them achieve their business goals and get their products selling online, but Kathleen’s expertise extends so much further than just jewelry! She wants to help everyone selling products or even services online to extend the experience of the customer and drive sales through the type connections that you would usually associate with a physical retail space.

Guest User 5/4/21 Guest User 5/4/21

The One Surprising Change We Made to Our Signature Program That Dramatically Changed Students’ Results

Quarantine gave Abagail every excuse to drop any kind of consistency around movement, and now, a full year later, she is trying to get back at it. She has walked three days in a row, and just yesterday Emylee did her first Peloton bike ride in months. After eight minutes in, she felt like she couldn’t do it, but she kept going. But this isn’t what we are going to be talking about today. We are super excited because it’s been a while since we have done an episode like this, where we share a small tweak we made inside our signature program that was uber effective.

It actually kind of blew us away just how much of a difference it made. It's been almost a year since we made this two-phased change. We want to talk to you about it today because if you are offering services or packages and there are deliverables inside those packages that don’t cost you any money but do cost you time, those are sometimes the easiest things to add into a package to add value. There are also instances where you need to re-evaluate what those deliverables are and whether that thing is actually effective, not only for you but your clients as well.

Guest User 4/22/21 Guest User 4/22/21

How to Release the Guilt of "Too Many Ideas" and Investing in Your Business with Ariel Kuhn

Today on our show, we have Ariel Kuhn, who started out as a photographer and has since grown her business to focus more on brand strategy, working with small business owners as they figure out how to grow online. She helps these businesses with everything from brand strategy to photography, copywriting, web design, and mentorship so they can take their business to the next level. Ariel has been around the Boss Project / TCC block for a while, and she is actually a current Strategy Academy student. She shares the evolution of her business, why she decided to invest in the program, the art of her pivot, what it means to her to feel good about what you’re doing in your business, and what to do with all the extra ideas you might have. We also discuss various things she has learned in the program that could help other small business owners who are in a similar position. So, if you have an existing business and have been stressing out about all of the brilliant ideas you have in your brain and what to do next, this episode will give you clarity.

Guest User 4/15/21 Guest User 4/15/21

Use this Four-Step Formula to create Higher-Converting Copy with Jennifer Turner

Today our guest is Jennifer Turner, the founder of Gemini where she helps online business owners improve their copywriting and design to create higher conversion rates. Gemini is an online branding and education platform and Jennifer is the rare combination of a trained copywriter and designer! Their MO is unifying a business' voice in the copy and design to tell a stronger story. We love it! Today we will be focussing solely on the copy side of things and how to get your up to scratch!

We are super excited for Jennifer to dive into her four-step formula for high converting copy and it is honestly one of the best formulas we have found in a long time! These kinds of frameworks can sometimes put you in a box or make you sound a bit robotic and this one is a really cool way to insert your story and your audience's story while coming up with something that gets your conversion rate all the way up! This can be used for freebies, opt-ins or paid services and programs, it can be applied in those areas just as effectively, that's how versatile it is, so get your notes ready and let's get into some strategy!

Guest User 4/13/21 Guest User 4/13/21

Assessing Product Margins, Growing Shop Sales & Brainstorming Launch Strategies

Hello friends! It has been a minute since we have talked about the other businesses we run. We thought it was high time for a little update because Abagail has something new and exciting that she has launched (by the time you hear this it will have been out for a minute). We are going to talk about that but we also think there have been some decisions that we have made very intentionally in our side businesses that we want to break down the logistics behind.

We share these things with you, first of all, because it is fun to chat about, but it is also fair for you guys to hear this part of the process because it gives you a look behind the curtain of something new and growing. It also shows you the reality of how a lot of entrepreneurs and small business owners are, which is multi-passionate!

Guest User 4/1/21 Guest User 4/1/21

Selling Wholesale Bundles on Amazon with Kristin Ostrander from Mommy Income

Today on the podcast we have Kristin Ostrander from Mommy Income. She is an e-commerce expert who got her start 17 years ago on eBay. She has since transitioned to Amazon where she has been a serial entrepreneur who has learned all the ins and outs of how to run a successful wholesale business selling on the platform. Today she touches on her wholesale bundle system and how she’s helped thousands of students through her online course and podcast.

In this episode, we talk about a product offering, revenue stream, and selling platform that we’ve never talked about on the podcast before: Amazon, and more specifically, selling wholesale bundles on Amazon. Honestly, there was so much information that we did not know. So we really think you guys will get a lot of good ideas from this episode if you’re interested in selling a new product, getting a second stream of revenue up and running or just testing your toes in running a business that might be a little different to what everyone else is doing. Kristin breaks down her strategies in the order that she did stuff really, really well, and has some incredible resources for you guys to keep learning if you want to find out how to sell on Amazon. We’re sure this show will give you a lot of great ideas!

Guest User 3/25/21 Guest User 3/25/21

Creating Killer Case Studies to Boost Sales with Melissa Harstine

Today on the podcast we have Melissa Harstine. She helps creatives, coaches, and consultants land next-level clients with customer-centric copy and gripping case studies. As a trained journalist, she leverages her research and interview superpowers to write killer copy that makes readers think, “holy guacamole, did they read my journal?!”

We’re breaking down everything about case studies today; what they are, how you can use them to land more clients, how you can use them to vet your clients, and to work with your dream clients. We also dive into how you should set up the interview, how to transcribe it, and how to repurpose your content. Everything about this process makes it seem so tangible and 100% worth it!

Guest User 3/11/21 Guest User 3/11/21

Creating a Successful Opt-in and a Psychology Driven Brand Strategy with Kaye Putnam

Today on the podcast we have Kaye Putnam. Kaye is is a psychology-driven brand strategist for entrepreneurs. Through work with over a 100 clients, from Fortune 50’s to entrepreneurs, she developed the In Demand Brand method. She has had some crazy success though with her famous opt-in. 55,000 people have taken her psychology quiz all about branding and y’all need to take it too. Inside this episode, all three of us nerd out pretty hardcore. We talk about the psychology behind understanding your competition and establishing your brand presence. We uncover a couple of the most popular archetypes and the least popular ones.

Guest User 2/23/21 Guest User 2/23/21

January 2021 Profit Report: Hiring and Investing While Maintaining a High Profit Margin

It's 2021, and we are diving into our profit reports. If you are new to this segment of the show, we really like to dive deep into what it takes to run an online business while avoiding comparison and not having to question your every move. So, instead of sharing dollars and cents, we share percentages, and we share strategies. We also dive into sharing behind-the-scenes thoughts and actions so you can see what makes sense for you without having to worry about whether you are in the right place and questioning where you’re at.

We have a good accompanying episode to this one, where we break down the strategies we are trying to tackle for this quarter, and more specifically, we break down the accompanying expenses to those strategies. So if you want to hear more about them, definitely listen to that episode too. Now, without further ado, let’s dive into today’s profit report.

Guest User 2/18/21 Guest User 2/18/21

Pivoting From In-Person Services to Online Courses and a Membership with Melissa Fryer of Build a Better Bakery

Today on the podcast we have Melissa Fryer. She is a creative artist, who has been in the professional baking industry for sixteen years and she noticed that people needed to find out more information about building their own baking business. But this was not until after she moved to the middle of the desert, had to leave another business behind, and start all over again with the help of Strategy Academy. Melissa is one of our rockstar, OG Strategy Academy students who has truly taken the program to a T of how it was designed. We brought her on to not only get a peek behind the curtain of her business but to follow along with her thought processes and different strategies that she implemented in her business with how she was learning and what she was learning from the program.

You’ll get a good glimpse today behind Melissa’s business that has succeeded and continues to thrive. She has taken pivots and made different decisions and tweaks based on not only what she is learning from our program but by knowing her audience and herself as her life has changed. This is exactly what we designed the program for – your life and not the other way round. So we are going to talk about the Strategy Academy a lot today but you are also going to get so many good tips about memberships, monetizing a Facebook group, how to grow an email list, and how to identify your offer depending on your lifestyle. Learn more about Strategy Academy here.

Guest User 2/16/21 Guest User 2/16/21

Our Master SEO, Affiliate Program and Social Media Plan for Massive Growth in 2021

Okay, we are finally here for the episode we have said we were going to give you. Today we are going to share a sneak peek behind the scenes of what we are doing and what we are focussing on for Q1, including not just big projects, but also some exciting shifts we’ve had in our team! If you have been following us for any length of time, you know we do a big planning dream-dump and break down our quarters into these “sexy chunks,” as we refer to them.

Historically speaking, Q1 has always been a time for us to reevaluate and to really clean up and optimize our existing systems. That’s worked for us because, in terms of outside obligations, we are home the most in Q1. We also have the least going on with others in our business and we can really focus on what’s going on internally. It’s a great time to hole in and not go anywhere, especially because it’s the worst part of winter. So when we have no choice but to be cooped up inside, we use it as an opportunity to perfect everything for the rest of their year so that when spring blooms, we can come out of our shells ready and prepared. Join us today and get the three-step blueprint to our 2021 Q1 masterplan.

Woman leaning on back of chair and smiling at camera

meet your host

I don’t believe there’s one right way to build a business.

I’m your host, Abagail Pumphrey. And I’m dedicated to supporting online businesses.

I’m here to help you build business your way: one that supports not only the life you have but the life you want. I’m on a personal mission to help you become financially free.

I’m talking about all the lessons learned as I turned a layoff into a 7-figure online business. I’m here to help you prioritize your life every step of the way, whether you’re creating your first digital product, growing an email list, or scaling an already profitable business.

I want to hear your hot takes, your biggest takeaways, or the genius ideas that pop in your head as you’re listening to the show.

My DMs are always open on Instagram, so head over and introduce yourself so I can get to know you!

DM Me on Instagram

Listener Love

paigeamberbacani
Abagail, thank you SO MUCH for this fresh passion! I can hear the genuine excitement in your voice over what is working well for you right now and what you have overcome in the past! Your resilience is truly contagious and I am so grateful for the knowledge that you freely share!
GoodGood Investing
An amazing podcast! From business strategy and systemization, to motivation and inspiration, The Strategy Hour really does cover it all! We love this podcast to bits!
Genevieve0721
I wanted to reach out and let you know how much I’m enjoying your podcast. It’s truly amazing and I’ve learned so many valuable tips and insights on how to scale a business without burning out. Your content is truly awesome and I appreciate you sharing it with us listeners!
Mezar C
Your podcasts are fantastic! The latest episodes highlighing your journey from graphic design to various marketing roles is truly motivating for aspiring entrepreneuers unsure of their career paths. Awesome content!
Fabi Paolini
Love your podcast, you bring so much value to your listeners. Thank you!
Josuediazv
I really enjoyed the episode that covered the importance of building a highly engaged and motivated team to help company scale and grow. I would highly recommend this podcast to everyone interested in learning practical business strategies to start, scale, and grow a business.
Ashao FreeSky
Super valuable. Abagail provides simple and actionable advice for growing your business. Her episodes are super practical. I love how grounded and down-to-earth she is. You can tell she genuinely cares about helping. I definitely recommend giving the podcast a listen!

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Software & Services We Swear By

Meet Our Partners

The links below are affiliate links. We receive a commission (at no additional cost to you) when you purchase through these links.

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Digital Product Jumpstart

Build your list and grow your revenue at the same time!

I’ve kept these details to myself for far too long. I’m ready to spill everything and give you the exact steps that’ve helped me generate tens of thousands of qualified leads and MILLIONS in low-ticket digital product sales. I won’t just show you what I did, I’ll teach you how you can do it too.

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