Goal setting forms an integral part of any business. It serves as a guide for your overall vision and can help you persevere, especially when things get tough. But how do we choose our goals? And how do we fully recognize when we’ve obtained them? Too often, we’ve seen clients achieve incredible things only to find themselves unable to appreciate their accomplishments, simply because the reality doesn’t exactly match what they envisioned. This is why, today on the show, we are revisiting our conversation on goal setting and how to appreciate our accomplishments!

We dig into the forces that influence what we envision for ourselves, and how holding onto a particular resolution can undermine our current achievements. Learn how practicing gratitude with intention can help you appreciate your current circumstances and how shifting your perspective to your past self can make you thankful for all that you have! We also share what we learned from a recent interview with a Former FBI Hostage Negotiator about why humans are hardwired to focus on the negative and how to gain perspective. Uncovering what we truly want takes time and work and appreciating what we have takes gratitude and intention. Tune in as we delve into these important topics and the role they play in your life and business!

Coming your way today is a mix of math and anticipatory mindset work! It’s all through the lens of, “This is what you actually want.” We’re going to lay out the future a little bit for you so that you can start to understand what’s coming and that you can stop stressing about it! We’re seeing hundreds (if not thousands) of people who are constantly apologizing for doing things they don’t want to do. After today, we want you to understand why you shouldn’t be feeling bad about things like not posting consistently on social media, and what you should be putting energy into instead!

What would it look like to remove yourself from the parts of the business that you should remove yourself from? And which parts should you never remove yourself from? Are there opportunities you’re ignoring because of this?

When you give up these things, we can only imagine that, in your heart of hearts, you want to lean more into the CEO role - you just don’t know yet exactly what you’re supposed to be doing with that time. But once you know more about what’s required of you within that role, you might find the motivation to let go of these other parts of the business, and by doing so, gain some very precious time back!

Today, we’re going to fill you in on our hot take on setting goals! We are now seven years into our business and have hit tremendous milestones. That being said, our feelings towards goals have evolved over time, and we’re about to give you some insight into our retrospective thoughts on setting them, not setting them, and whether we feel worthiness is connected to goals. For six-figure earners who want to continue to scale their business, there’s a mindset shift that needs to happen in terms of your relationship with goals, and we’re here to tell you what that is! Tune in to hear our current take on goal setting, and find out about the TikTok that inspired this conversation.

It’s taken us over a year to understand how our roles as co-CEOs of our company are different from the other aspects of our jobs and what exactly a CEO actually does. We’re still in the process of figuring out how to balance being CEOs, managers, and “doers” but we’re getting there! In this episode, we will be talking about what being a CEO entails, the tasks you should always be in control of, and those which you can delegate to other team members at a certain point along your journey.

Speaking to hundreds of people on a regular basis about their business has given us so much insight into which structures work for which industries. It’s what positions us to advise clients entering the incubator who find themselves at a fork in the road of how to move forward. We want to give you some guidance, and let you know what we would do if we were in your shoes.

None of these options are wrong, it’s all centered around what works best for you, what feels fun, and what facilitates you playing to your strengths. There are plenty of scenarios that work amazingly for some people, and don’t work at all for others. The question to focus on is not what is right, and what gets the greatest return, but what feels attainable for you. If something is not in step with who you are as a person, it’s not going to work!

This year, for the first time ever, Boss Project is taking a summer break! We’ve taken vacations in the past, and while we’ve navigated time off before, this time is different. This year we have a full staff of nine employees, who will all be taking time off, and the company will be closed for two entire weeks! In today’s episode, we walk you through the steps we’ve taken to prepare for our time off and show you how any business can prepare for a substantial and regenerative summer break.

Tuning in you’ll hear us break down how we’ve structured our work and our launches around designated time off, why we chose to do it this way, and what we’re planning to do for our break. We unpack some of the logistical steps we’re taking to maintain communication while we’re off, and why we wanted to prioritize our staff and give everyone a chance to rest and get away from it all. Thank you for joining us as we prepare for our summer break and discuss what it means to be a life-first business!

What does it mean to cultivate a culture of curiosity? That’s what we’re going to be discussing today! “Culture of curiosity” isn’t just a fun phrase. It starts with the way you talk about your work with all the people who are in your support system. It should be all-encompassing because if you use different language with different people it can derail you (in our opinion).

One of the very first switches that we made when we were first growing our team was to speak openly with our team members about the things that we used to only speak about during our private conversations. As soon as we started thinking out loud, and sharing our fears and excitement with the people around us, they could see the evolution in our thought patterns which is such a valuable and inclusive tool!

How many times have you struggled to make a decision in business out of fear that you’d make the wrong decision? What if instead, you viewed every decision as an opportunity to learn, rather than succeed or fail? Today on the show we unpack what it means to have an experimental mindset, how to foster that for yourself and within your team, and how it can free you from regret and help you make decisions that will help you learn and grow.

Tuning in you’ll get a taste of what we've been chatting about with our clients inside the incubator; from how unrealistic expectations can warp your mindset, to how to figure out what you really want. We’ve seen so many of our clients struggle to react to success and failure and as a result, we wanted to discuss examples of actionable strategies. Learn what you can implement within your company and your team so that if you're in a similar situation, you have strategies to help you adapt to any situation!

Today we are going to have a fabulous conversation! When working with our current clients inside The Incubator we always talk about levers. What lever do you need to pull in order to get the result that you want? There aren’t actually that many levers that you have the option of pulling but people like to complicate things. We are here to simplify them for you! Sometimes the things that people think they need to do to scale and grow are actually just the opposite of what they should be doing.

This conversation is all about what you should be thinking about before you start scaling. We want to give you insights into what scaling looks like in reality, so that you can decide if scaling your business really is something you want to do at this current stage of your journey.

As much as we’d love to wave a magic wand and bestow confidence upon others, unfortunately, confidence isn’t something you can gift to other people. It’s often so much easier said than done, but we’ve whittled down a list of things you can do to create your own confidence if you weren’t naturally born with it or nurtured in that area! Confidence can be created, it can be learned. In this episode, we look at how our respective upbringings allowed us to forge confidence and create the lifestyles of our choosing, and how you, too, can nurture your confidence and change your beliefs!

When you’re trying to express a complex psychological feeling or event, but you aren’t familiar with the agreed-upon terms that experts use to describe it, the experience can be incredibly isolating. Today on the show we discuss a recent conversation we encountered that unpacks the differences between having a cognitive bias towards either action or thinking, and the consequences of that bias.

Anyone who has spent some time listening to our show will likely be familiar with the terms being a ‘doer’ or a ‘be-er’. Tuning in, you’ll hear us discuss how being a doer correlates with a cognitive bias towards action, while being a be-er strongly resembles having a cognitive bias towards thinking. We also cover some of the traps that action takers can fall into, including hasty decision-making and why you need to be able to take action while also making time to process and strategize. Tune in for a breakdown of these fascinating topics, as well as insights into some of the steps you can take to shape your cognitive bias!

A common thread that we’ve been noticing is that so many business owners we deal with have excelled in most facets of their life for a long time, but then all of a sudden they’ve hit a wall which has made them start to second guess everything they’ve done in the past, including their ability to be a business owner going forward.

When you get to the point where you realize you are working hard and not reaping the rewards that would make it worth it and you’re feeling stuck about how to change that, we have the solution: The Incubator! When you’re deeply involved in something, it can be really difficult to understand how you can tweak it to make it work better for you. We can provide you with that perspective.

The theme of needing more time is a common one that we are seeing amongst our clients, which is why we started off today’s conversation with a discussion about gardening and candle making! Our thoughts on this topic have changed a lot over the last 6 months because of the unexpected outcomes that we’ve witnessed, and we want to share them with you.

Our advanced training is called “How to Double Your Income by Working 20 Hours a Week or Less.” Service providers, we see you, we know you’re burnt out, and our goal is to help you make more money and get your time back! Our strategy works, we have proof through the lives that have been changed as a result, so come and see how it can change your life too!

The current market is shifting. There’s no doubt about it. What do you think the future of marketing looks like online? Maybe we’re at the next stage of marketing, and the next iteration hasn’t revealed itself yet. A lot of the things that people consider ‘marketing’ may not even be helpful for the majority of service-based business owners. For the majority of you, marketing is a huge distraction! It’s also an ego-killer.