Harness the Power of Instagram for Your Small Business

It’s not every day that you hear that, “Instagram is the place to be!” or that you should be figuring out how to use Instagram better for your business...oh, wait. Yes it is. It seems like there’s nothing better for anyone who wants to give you advice on your business than telling you how amazing Instagram is.

But there’s good reason for this.

There’s a reason why this platform has helped so many small businesses go from “meh” to “wowza” in sales, recognition, engagement, and community building (at record rates).

There’re three huge things this platform has going for it that makes it the place to be for small businesses.

Visual stimulation;
Micro storytelling, and
Real time connectivity

(Keep reading so you can see how you can master these three pillars in just 7 days.)

The fact that you can take advantage of all of those things every single time you post is why the platform works.

How freeing is it to know that you only have to focus on taking advantage of three pillars in order to see results?

Here’s why these factors work:

WE LIKE LOOKING AT PRETTY THINGS

It’s really that simple. As humans, our eyes crave visual stimulation. So there’s no better place than an infinite scroll of beautiful things to look at to give ourselves carpal tunnel, because our eyes are so happy. It’s not rocket science to say that if you focus on creating an aesthetically eye-catching feed that you’ll go somewhere on Instagram.

We give you the blueprint to creating stunning social media graphics (and all kinds of marketing graphics) inside The Creative Template Shop. We have Canva templates for virtually all of your marketing needs!

WE DON’T WANT TO CLICK ANYWHERE ELSE

What’s made Instagram the best platform for us, over Twitter especially, is that we can say a lot. With a 2,220 character limit you can do what we call micro storytelling in your captions. What does this do? It basically smushes a tweet, an email, and a blog post into one handy little place. Your followers don’t have to go click anywhere else to get to know more about what you do, how you can help, or what you offer. #LazyGrammers.

WE LIKE TO NAME DROP

Here’s the thing with tagging people on platforms that aren’t Instagram: it sucks and doesn’t work. Facebook won’t let businesses tag other businesses, Twitter uses up your character count if you want to give shoutouts and Periscope makes you repeat it over and over again (or write it on a piece of paper like you’re making a ransom video).

Why do we even want to tag? To get your business seen by people who are influencers, to credit people’s work (if you regram), to give a virtual shoutout in hopes of building an online relationship, or to just let others see that you know cool people.