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Optimize, Services Abagail Pumphrey Optimize, Services Abagail Pumphrey

How to Create a Signature Service for Your Virtual Assistant Business

As a Virtual Assistant, likely one of the best ways to describe your services is “flexible.” Especially as a General VA, flexibility is one thing that seemingly allows you to keep growing your business. Because you probably don’t specialize in one specific area, you’re able to keep adjusting and bending to your clients’ needs and adding more skills to your bucket.

However, another common theme within the VA world is one that we believe can become detrimental: hourly pricing. As you become more efficient in your work and take less time to complete things, this comes back to bite you in the rear.

The solution? Honing into a signature service that you can offer at a package rate. In this blog post, we’ll be diving into what a signature service is and how you can create one for your Virtual Assistant business!

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Grow, Services Guest User Grow, Services Guest User

Group Coaching vs. 1:1 Coaching: Which is Better for Your Business Growth?

As Business Service Providers it’s important to get clear on the education you want for yourself as a business leader. How are you adding value to your business and to your team? There are a lot of options out there so we wanted to give our perspective on group coaching services vs 1:1 coaching services and which is better for your business's growth.

We have heard all the apprehensions when it comes to group coaching programs. Anything from, people are afraid of not getting enough individual attention, or they won’t get their questions answered or they’re afraid they’ll get lost in the noise. If you’ve ever been avoidant of group coaching sessions for those reasons, we’re here to give you a different perspective.

Not only that, but from teaching our own group coaching program (The Incubator) AND investing in other people’s programs, we’ve learned the best ways you can stand out and get the most out of your group coaching experience.

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Grow, Leadership Abagail Pumphrey Grow, Leadership Abagail Pumphrey

5 Reasons Why You Need to be in a Mastermind Group

Running your service-based business essentially isolated and getting your advice and resources from freebies, Facebook groups, or short courses was great when you were first starting out. Now that you’re trying to scale beyond measures that were even conceivable in the beginning, having other brains to feed off of each other is a value unlike any other growth method.

This is technically called a mastermind group, and many successful entrepreneurs have credited their success to the collective of minds they’ve been a part of. Keep reading to learn 5 reasons why you should seriously consider joining a mastermind group!

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This Simple Title Shift Can Drastically Increase Your Average Client Value

It’s a no-brainer that if you really pay attention to the language and messaging you use, you start to attract your ideal clients. As a niche service provider, you know that you have the power to change lives and businesses with your service.

But one of the most important pieces of messaging that, with a simple shift, could change how you feel, your lead generation, conversions, pricing, and how you show up as an expert is what you call yourself.

We’re inviting you to try a new phrase to use outside of the usual “one-to-one service provider,” “creative entrepreneur,” “small business owner” terms that are so common in this tightly knit space.

Instead, what if you called yourself a “consultant” (whether that’s a marketing consultant, operations consultant, or [insert industry type] consultant)?

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Grow, Services Abagail Pumphrey Grow, Services Abagail Pumphrey

Introducing the Freedom Era: How to Reignite Your High Level Service Based Business Before Burnout Defines You

Do you know how to actually prioritize life-first, work less, enjoy your personal time more, develop hobbies, not be so consumed by work, all the while making good moolah? The answer is probably not, even though literally every business owner ever aims to accomplish all of this.

Instead, we’re met with regurgitated tactics like waking up early to meditate, sell thousands of a low-ticket offer to a nonexistent audience, and “level up” our mindset. It’s no surprise that those tactics don’t cut it for us.

So, after trial and error, hunkered down in isolation, we realized we’d unlocked something that thousands of other service-based business owners and consultants have been searching for. Now, we’re bringing in a new era of business, and we want you to be a part of it.
Welcome to The Freedom Era: Reignite Your Business Before Burnout Defines You. We’re hosting this 1-day event on March 29, 2022, and you’re invited to grab your ticket right now for just $47.

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Grow, Marketing Abagail Pumphrey Grow, Marketing Abagail Pumphrey

Our Effective Strategy to Get More Clients Faster

After being surrounded by and listening to the roadblocks and frustrations of countless service providers, there’s a single trend we see happening all too often-- clients are dropping off before they’ve booked. And if they don’t change their mind about moving forward, they do so super slowly after bombarding you with questions or simply taking way too long to review their proposal and sign.

We’ve also seen a trend in the 2 main reasons why this keeps happening to so many service providers. Luckily, we have a foolproof strategy to bypass these obstacles, so you can sign clients faster. Keep reading as we break down what those two reasons are and how to beat them!

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Grow, Marketing Abagail Pumphrey Grow, Marketing Abagail Pumphrey

4 Marketing Strategies That Work for 1:1 Service Providers

We’ll be the first to admit, there’s a lot of noise when it comes to marketing strategies for small business owners. The online marketing space has exploded in recent years and with that, inevitably, comes some confusion. With the focus of those strategies being mostly geared for folks who have the desire (and skill) to move to a 1:many model (i.e. offering digital products like courses, memberships and downloads), 1:1 service providers have been left in the dust.

These same service providers are left thinking those same strategies will work for them, or worse, that the only way for them to reach their goals is to change up their entire business model.

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Dubsado, Optimize, Services Abagail Pumphrey Dubsado, Optimize, Services Abagail Pumphrey

5 Ways to 5x the Value of Your Services (Without Increasing Your Time)

When it comes to serving clients, we’re big on making sure you’re providing an exceptional client experience, care, and value through your services. But when you think of the word “services”, what comes to mind? It’s much more than just doing the work that you offer— it also encompasses every aspect of their time with you from onboarding to offboarding.

However, while we think the value of your services is important, we think that saving time where you can is just as important. So, in this blog post, we’ll be breaking down 5 ways to 5x the value of your services without increasing your time!

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Optimize, Marketing Abagail Pumphrey Optimize, Marketing Abagail Pumphrey

Our 5 Favorite Ways to Repurpose Content in 2021 (Number 3 will surprise you!)

We have content come out monthly in many places. It feels like we’re posting everywhere all the time, but it’s what works for us and helps us get our message across to more people in more places. On an average monthly basis, we have 8-10 blog posts, around 15 Instagram feed posts (not including daily Stories), 12+ total emails, 8-10 podcast episodes, and multiple posts to our Facebook groups.

For a small business, this is a LOT of content, which means a lot of time creating it. However, we definitely aren’t creating a lot of it from scratch. The key to saving time with content creation is to repurpose as much as you can. There’s no need to reinvent the wheel with everything you post!

So, in this blog post, we’re going to break down our top 5 favorite ways to repurpose content in 2021. (Spoiler alert: Number 3 will surprise you!)

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We help our clients renovate their business systems and structures in order to increase revenue, design a Life-First business and scale sustainably. You really just want to design a life and business that works for you. That serves you and impacts others. A business that runs like a well oiled machine, delivers an incredible experience and thrives without you having to touch everything.