This Simple Title Shift Can Drastically Increase Your Average Client Value
It’s a no-brainer that if you really pay attention to the language and messaging you use, you start to attract your ideal clients. As a niche service provider, you know that you have the power to change lives and businesses with your service.
But one of the most important pieces of messaging that, with a simple shift, could change how you feel, your lead generation, conversions, pricing, and how you show up as an expert is what you call yourself.
We’re inviting you to try a new phrase to use outside of the usual “one-to-one service provider,” “creative entrepreneur,” “small business owner” terms that are so common in this tightly knit space.
Instead, what if you called yourself a “consultant” (whether that’s a marketing consultant, operations consultant, or [insert industry type] consultant)?
Open Yourself Up to a Larger Market
For service providers working B2B, we’re trapped in a bubble of the same familiar terms we mentioned above. Opening yourself up to a different vernacular and terms that are more common in other industries and sectors can break you out of that bubble and widen your opportunities.
The term “consultant” is especially common in the corporate world. We know you might be thinking, “But I started my business to break free from the corporate world,” but what would it look like if you were working with Fortune 500 companies? What would it look like to have clients who are operating businesses much larger than your own?
The thing about consultants is that they usually have a niche expertise in an area of business, not a particular industry. Therefore, you’re able to tap into new markets and new, higher-paying clients. The only reason you haven’t yet is because they can’t find you.
Get Clear on Your Solution Statement
Small business owners are often so intent on doing things differently from the rest of the world, yet they miss the opportunity to thrive in their intentions to help others by using vague, exclusive language. You may know down to the very fine details what problems your dream clients are facing, but we often see many service providers with broad solution statements. Opening up this pool will allow you to get clear on your solution statement in a really tangible way.
This is extremely important to your SEO in particular. This kind of client usually doesn’t have time to scroll through Instagram; they’re likely Googling specific search terms to find what they need or acting on a referral. By capitalizing on this new title and vocabulary, you’ll never hit the ceiling that so many “small business owners” do.
A Title Shift Doesn’t Have to Mean a Service Shift
If you were to look up what a business consultant does, they typically help other businesses overcome challenges, generate revenue, and grow. We’d venture to guess that no matter the specific service you provide, you still hit those three marks. You can still do the same work and provide the same service, you’re just trying out a new label.
This simple title shift will help you feel more comfortable and confident in your higher price point and completely change the game for you by increasing your average client value. If you’d like help making this shift and want to talk in more detail about pricing strategies for you consulting business, be sure to snag your ticket for The Freedom Era Virtual Conference on March 29th!
During the conference, you’ll be hearing from us and other industry experts in their niche serving B2B businesses all about how to build a life-first business, increasing client contracts, eliminating toxic behaviors in the workplace, and more. You’ll also learn how to get free access to the bonus VIP day, where you’ll get to attend a private training session hosted by us: How to Double Your Income While Working 20 Hours a Week (or Less), plus an exclusive round-table Q&A session with Team Boss Project and a panel of our VIP clients.
Head here to grab your ticket for only $47, giving you access to this never-before-seen content for 7 days, then let us know you’re attending over in our DMs on Instagram!
