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Funnels: What They Are, Where They Came From, and Why Most Are Built Backward

business insights

Blog

Funnels: What They Are, Where They Came From, and Why Most Are Built Backward

A funnel is not a website. It’s not a single email. It’s not an overpriced software platform someone tried to sell you in a webinar. It’s the journey someone takes from “Who are you?” → “This is interesting...” → “I need this in my life” → “Take my money.”

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Abagail Pumphrey 12/9/21 Abagail Pumphrey 12/9/21

How to Set Goals and Achieve Them in 2022

One of our favorite activities to do in our business is goal setting. We love planning where we want our business to be in the coming months, quarters, or years. There’s just something so refreshing and exciting about envisioning hitting those milestones!

However, we don’t set goals by just making up a financial number that we’d like to see our business hit. We really dig into our numbers and use our lifestyle/business wants and needs in tandem with evaluating our current offerings to give us a number that’s realistically reachable.

Keep reading if you want to learn our process of goal setting, so you can actually achieve them in 2022!

Guest User 12/10/20 Guest User 12/10/20

Why Reflecting on Your Goals is Vital to Your Business Growth

With the new year right around the corner, you may already be thinking about all of the things you want to accomplish in 2021. Will this be the year you launch that new product or service? Will this be the year you bring in enough revenue that you can hire a web designer? Will this be the year you reach 6-figures?

It’s so fun and refreshing to list out all of the goals we want to accomplish in the new year. The thing is, cooking up new goals and ideas is easy, but unless you’re reflecting on your past goals, you’ll have a harder time bringing them to fruition, if at all.

We think one of the biggest mistakes you can make in your business is not dedicating recurring time to reflect on what you’ve accomplished (or not) in the past. It’s imperative to look back on previous years before jumping the gun and setting new goals, and here’s why.

Guest User 10/13/16 Guest User 10/13/16

Should You Write a Book? Plus, Everything You Need to Know about Publishing

Have you heard that a book is a great tool with which to scale your business? Then you’ve heard correctly! I’ve seen firsthand what a book can do for a small business owner and firmly believe that not only should you write a book, but you need to.

Let’s face it: You’re an expert in your industry. You’re asked questions all the time — and you know the answers.

All that sounds good to most small business owners and creative entrepreneurs — what’s not to like, right? — and they start to think it’s something they should do. Then they realize that they don’t know a thing about the book publishing industry.

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Welcome to My Blog

Hey, I’m Abagail Pumphrey!

You know when you are so deeply passionate about something you can’t help but share it? That’s how this blog has felt for the last decade. I’ve written about my latest strategies, tech how-tos, experience with scaling and so much more. I hope you find just what you’re looking for. We’re here to help!

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